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Facebook Bans Google+ Ads

Barbara, not Barbie writes "Not content with making it hard for people to export their Facebook contacts to Google+, Facebook has now banned all ads from app developer Michael Lee Johnson, who ran an ad saying 'Add Michael to Google+.' Facebook sent him the following message: 'Your account has been disabled. All of your adverts have been stopped and should not be run again on the site under any circumstances. Generally, we disable an account if too many of its adverts violate our Terms of Use or Advertising guidelines. Unfortunately we cannot provide you with the specific violations that have been deemed abusive. Please review our Terms of Use and Advertising guidelines if you have any further questions.'"

35 of 548 comments (clear)

  1. Well, that's one way to advertise.... by Abstrackt · · Score: 5, Insightful

    Even if Facebook really didn't disable this guy's account for running a Google+ ad they have effectively become an ad for Google+ themselves.

    --
    They say a little knowledge is a dangerous thing, but it's not one half so bad as a lot of ignorance. - Terry Pratchett
    1. Re:Well, that's one way to advertise.... by Richard_at_work · · Score: 5, Insightful

      No - Facebook aren't doing anything here to stop the competition, nothing says they have to advertise their competition within their own service.

    2. Re:Well, that's one way to advertise.... by Surt · · Score: 4, Insightful

      You're allowed to be as anti-competitive as you want until you have a monopoly position and the government gets involved. Facebook hardly has a monopoly on social networking, there are literally dozens of competitors in the space, and at least 5 of them have substantial market share.

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
    3. Re:Well, that's one way to advertise.... by Omnifarious · · Score: 4, Interesting

      I think the most interesting 20% of my Facebook friends are on Google+. Perhaps the percentage is even higher.

      So, as far as I'm concerned, everybody's already on Google+.

    4. Re:Well, that's one way to advertise.... by multisync · · Score: 4, Insightful

      nothing says they have to advertise their competition within their own service.

      Exactly. You don't see ads for the Superbowl on competing networks.

      --
      I don't care why you're posting AC
    5. Re:Well, that's one way to advertise.... by maxwell+demon · · Score: 5, Insightful

      Is this really any different than Google getting investigated for allegedly boosting results of its products?

      Yes. Facebook disabled an account. Now if Google removed their competitors from Google search results, then it would be the equivalent.

      --
      The Tao of math: The numbers you can count are not the real numbers.
    6. Re:Well, that's one way to advertise.... by TRACK-YOUR-POSITION · · Score: 4, Interesting

      Not sure that I'd call Facebook a monopoly, but "market share" is a bad way to think about social networks, since if you add up everyone's market share you end up with more than 100%--people are on more than one network. Network effects are key here--people don't want a Facebook account because of specific features of Facebook, they want a Facebook account because everyone else has a Facebook account. So if you're looking for a competitor to Facebook, you don't just want a different social network, you want a different social network that all of your friends also belong to. And depending on who you are and who your friends are, Facebook may very well have a monopoly on that product.

      Really, when you join Facebook, you aren't just becoming a customer, you're becoming the product--you're becoming the reason other people want to join Facebook, and the reason advertisers and app developers want to do business on Facebook.

    7. Re:Well, that's one way to advertise.... by sustik · · Score: 4, Insightful

      Disclaimer: I have no Facebook or Google+ account (and I plan to have neither).

      For me this tells that Facebook is being scared. Probably they are right. They
      do not trust that they would be able to maintain their customer base in the face of Google+
      and other competitors if compared service. Face it: they do not offer anything that that
      others could not. All the power of social networking sites are in the numbers, nothing else.
      So they are very rational when they do all they can to minimize exposure to competitors.
      So I think they do everything they can to stop competitors (but stay within the law I hope).

    8. Re:Well, that's one way to advertise.... by murdocj · · Score: 4, Insightful

      Even if really everyone has heard of Google+ (which I doubt), it gives an extra incentive to get a Google+ account: It makes obvious that Facebook can cancel your account at any time without giving you a reason....

      You mean like the following from Google's terms of service: "you acknowledge and agree that Google may stop (permanently or temporarily) providing the Services (or any features within the Services) to you or to users generally at Google’s sole discretion, without prior notice to you"?

    9. Re:Well, that's one way to advertise.... by cgenman · · Score: 4, Interesting

      That's definitely arguable. Google would be in deep antitrust if Facebook suddenly and mysteriously disappeared from all Google search results.

      Not running the ads are one thing. Banning the account is another. If he can prove that he was negatively impacted by what was essentially punitive actions by a company for using a competitor, he might have grounds.

    10. Re:Well, that's one way to advertise.... by Miseph · · Score: 4, Informative

      "Nothing stops your local provider from replacing those with local ads to block them"

      Except for FCC regulations and contracts, and the inclusion of non-replacement clauses in their network contracts. The system is set up such that national broadcasts leave a chunk of time for local broadcasters, and local broadcasters leave a chunk of time for cable and other companies. Nobody overwrites anyone else's ads, because they actually can't.

      Incidentally, the government can and does overwrite those time slots: that's what the EBS is for.

      --
      Try not to take me more seriously than I take myself.
  2. Same story, different day... by Anonymous Coward · · Score: 5, Interesting

    When will companies realize that putting your head in the sand and pretending the competition does not exist will make it go away? This is a stupid move on facebook's part. If you are scared of the new competition, than innovate and make your product better. Otherwise you will end up like Blockbuster, GM, and countless others examples throughout history.

    1. Re:Same story, different day... by Richard_at_work · · Score: 3, Insightful

      I'm sorry, but I didn't realise that GMs or Blockbusters troubles started when they refused to advertise their rivals in their own stores or showrooms...

    2. Re:Same story, different day... by TheRaven64 · · Score: 3, Insightful

      And yet Google actually did show me adverts for Bing. If you're confident in your product, then running adverts for your competitors is great - they pay you money, but you don't lose any customers. If you aren't confident in your product, then refusing to run adverts for your competitor announces this to the world.

      --
      I am TheRaven on Soylent News
  3. More people will notice now... by kullnd · · Score: 5, Insightful

    Funny thing is that alot less people would have noticed such a stunt had Facebook just left it alone... Thanks to their decision, I didn't even have to log into Facebook to see the ad, he doesn't have to pay for the impression of the ad to me, and Facebook doesn't get the money for it! ... Sweet Deal

    --
    +++ATH0 NO CARRIER
  4. Also... by Jessified · · Score: 5, Funny

    Also in the news, Google bans Facebook from it's search results. Facebook complains, fails to see the humour of the situation.

    1. Re:Also... by sakdoctor · · Score: 5, Informative

      68,000,000 people per month google the phrase "www.facebook.com"

      I take it you've never seen analytics for a website.
      Many, many people use google as a sort of fuzzy address bar. They mash in something resembling the URL, and google sends them there.

    2. Re:Also... by dcollins · · Score: 5, Funny

      I think there was a case last year where, for a day, Google returned someone else's blog as #1 when searching for Facebook (FB itself was #2). The blog comments instantaneously filled with hundreds of angry, misspelled, all-caps rants by people infuriated that Facebook wasn't letting them log in. It was hilarious (wish I could find it now).

      --
      We know where leadership by an anti-intellectual "strongman" who scapegoats minorities and likes boisterous rallies goes
    3. Re:Also... by poind3xt3r · · Score: 4, Funny

      Facebook

      > Did you mean: Google+

  5. seriously? by Locutus · · Score: 5, Interesting

    They tell him they can't identify which part(s) of their own Terms of Service have been violated and then tell the guy if he has any questions he should review their terms of service for the answers. WTF over. The term Sophomoric comes to mind.

    At the very least they should have changed their ToS and then notified him of what he's violated.

    LoB

    --
    "Anyone who stands out in the middle of a road looks like roadkill to me." --Linus
  6. Days of the Facebook are numbered by hotfireball · · Score: 3, Insightful

    The Facebook is doomed. They understand that and they are trying to do anything possible to stop people running away. But it is inevitable: Google+ is much better place to do things like that.

    1. Re:Days of the Facebook are numbered by Anonymous Coward · · Score: 4, Informative

      Maybe in your circle of friends. But a billion posts in 2 weeks seems to disagree. Plenty of people don't use or want those extra "features" facebook throws at you but instead just want a way to keep in touch with friends in a more mature fashion than "john answered 6 or 8 questions right about marie, can you do better?"

    2. Re:Days of the Facebook are numbered by Frosty+Piss · · Score: 3, Insightful

      I'm not sure how you can say this so vehemently about a service that is still very much "beta".

      As for me, since I am neither a "farmer" nor a member of the "mafia", the part of Facebook that Google+ does "a lot less of" is not the part of Facebook I ever used.

      --
      If you want news from today, you have to come back tomorrow.
  7. Beginning of a Pattern? by guttentag · · Score: 5, Funny

    'Your account has been disabled. All of your adverts have been stopped and should not be run again on the site under any circumstances. Generally, we disable an account if too many of its adverts violate our Terms of Use or Advertising guidelines. Unfortunately we cannot provide you with the specific violations that have been deemed abusive. Please review our Terms of Use and Advertising guidelines if you have any further questions.'

    In a nutshell: "Your account has been disabled, we won't do business with you anymore, and we can't tell you why." Did I miss something? Did Verizon buy out Facebook? Or are we simply seeing the beginning of a pattern in the way business is going to be conducted in the future to avoid the expense of having to pay a human being to deal with customers, and to avoid the possibility of writing anything specific that could be used in court or the media?

    What ever happened to being blunt and frank, like when the Cleveland Stadium Corp responded to a complaint with a reply on company letterhead that read:

    Attached is a letter that we received on November 19, 1974. I feel that you should be aware that some asshole is signing your name to stupid letters.

    Very truly yours,

    CLEVELAND STADIUM CORP.

  8. Was this a wall post? by digitalderbs · · Score: 5, Insightful

    This article and summary are unclear about how the advert was posted--presumably it was a wall post.

    The article lists various places in the terms of use that he might have violated, but this excerpt seems most likely:

    ""We may refuse ads at any time for any reason, including our determination that they promote competing products or services or negatively affect our business or relationship with our users."

    Which seems overly-broad and anti-competitive. What exactly constitutes an ad? Can I express my interest in something only if facebook isn't developing a competing product?

  9. Re:Fuck yeah by phantomfive · · Score: 4, Informative

    The timing is excellent, however. Shortly before Google+ was announced, I saw someone estimating a $1trillion estimate for the future valuation of Facebook. Now we are seeing that 75% of capital markets executives at investment banks believe that the multi-billion dollar valuations for many private companies are too high.. Some people are calling the Facebook IPO the greatest short opportunity ever.

    If Facebook doesn't IPO soon, the multi-year death-spiral will hit their investors first.

    --
    "First they came for the slanderers and i said nothing."
  10. They are obeying the law by SuperKendall · · Score: 5, Insightful

    That's not really how that works. You're supposed to obey the law without the government having to go in and enforce it.

    As stated, they are not a monopoly. There is freedom of speech, but there's not a REQUIREMENT that if you are a service you are required to take any advertising, no matter the content. It's perfectly legal to refuse to carry any ad, on whatever grounds.

    I don't see why Facebook, or any company, should be required to participate in its own demise.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  11. I got it! He DID violate the TOS!! (sort of) by ukemike · · Score: 3, Insightful

    Terms of Service, section 11 "Special Provisions Applicable to Advertisers" number 13 "We may reject or remove any ad for any reason."

    then section 14 "Termination" number 1 "If you violate the letter or spirit of this Statement, or otherwise create risk or possible legal exposure for us, we can stop providing all or part of Facebook to you."

    So the guy ran afoul of section 11 number 13 and was then terminated because he created "risk." Risk of loosing users. Lame.

    --
    -- QED
  12. Re:Fuck yeah by Frosty+Piss · · Score: 3, Interesting

    If Facebook doesn't IPO soon, the multi-year death-spiral will hit their investors first.

    I think they missed the IPO boat. Investors are already nervous about FB.

    --
    If you want news from today, you have to come back tomorrow.
  13. Re:Job-killing Tax Hikes by Anonymous Coward · · Score: 5, Informative

    History contradicts your assertions.

    https://secure.wikimedia.org/wikipedia/en/wiki/File:MarginalIncomeTax.svg

    Tax rates for the rich were high through the "golden age" of the 50's and 60's: in fact, in 1953, when unemployment was lowest, the tax rate on the rich was close to its highest.

    Jobs are created when money is in circulation. High taxes on the rich take money out of hoarding and put it into circulation. When taxes are low, the rich hoard money: sure, there's some investment in enterprise, but there's far more speculation in commodities, real estate, currencies, metals, etc. Except for real estate, these don't create jobs: commodities do fine without speculation, and real estate only produces jobs when it's residential or commercial and new and not-bubbly, not when it's about buying up farmland in central Africa (like some major funds now do).

    Tax rates haven't been as low as they are now since the beginning of the Great Depression. It's periods of low taxation that sequester money and deprive free enterprise of demand for its products (that is to say, of the supply of money). Under low rates of taxation, only the super-wealthy gain, while the economy rots away, whereas under high rates of top-bracket taxation, the entire country grows richer, including the ultra-rich, but they just get richer more slowly.

  14. Re:Anyone want an invite? by LynnwoodRooster · · Score: 3, Funny

    I don't know... Your slashot UID is a bit too high for me to trust blindly...

    --
    Browsing at +1 - no ACs, I ignore their posts. So refreshing!
  15. Search a URL for quick links & anti-phishing. by VortexCortex · · Score: 4, Interesting

    I hope that you sir, are a perfect typist and never ever make typographical errors, especially when entering a URL. Thus you will never have to take advantage of the fact that if you enter the incorrect address into a Google search first it will direct you to the correct address and/or warn you of most malicious phishing sites that you may inadvertently visit via your much praised "address bar".

    Furthermore, if you use most browser's "address bar" to incorrectly enter a URL and wind up at a phishing site, it will bring you back to the same phishing site automatically when you enter the partial URL via auto-completion search.

    However, now Firefox and Chrome (unsure about IE) coordinates with lists of phishing sites in order to bring this functionality to their respective "URL / search bars" (they have no plain "address bar" available, even FF searches your history). Note that this feature most likely provides the anti-phishing provider with a list of every URL you visit online... Conversely, everyone can take advantage of the Google URL search features (including quick links to subsections of the site) regardless of the browser they are using.

    Finally, I would also like you to shove your helpful suggestion into the previously recommended place considering that you do not seem qualified to be suggesting either against or for either URL entry technique, and I would recommend that you yourself follow the technique your insightful friend rightfully remains using before you make more uninformed suggestions.

  16. Re:Job-killing Tax Hikes by Opportunist · · Score: 5, Insightful

    There are two kinds of people who are against tax increase. Selfish, rich people who couldn't care less if a million people died as long as they got a million bucks more, and dumb poor people who swallowed the hype and think that by paying 10% less tax they could afford anything and would be better off.

    It's actually that simple.

    The only entity in a country that is interested in creating jobs for the sake of getting people employed is the government. Nobody else benefits from someone being employed as directly, aside of the employed person himself. They, and only they, have the ability to create a job and an interest in creating one. The "rich people creating jobs" myth is just that. A myth. Imagine you're rich. Now where would it cross your mind to "hmm... I should create jobs, ya know..."? You might want something accomplished, but that means you will try to create as few jobs as possible. Why? Because that costs your money. DUH!

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  17. Re:Nah, we're outraged. Send the ad police! by bhartman34 · · Score: 3, Insightful

    I wonder how many Slashdot people actually think that people who work at Facebook should be arrested and hauled off to prison for not advertising Google Plus?

    Unethical != Illegal. You can think (as I do) that Facebook is acting unethically without thinking they're acting illegally.

  18. Re:Nah, we're outraged. Send the ad police! by war4peace · · Score: 4, Informative

    Now wait a minute.
    Assume I am that developer and running those ads. Now Facebook comes and says "listen dude, we have blocked your ads. We are sorry. We feel your ads are negatively impacting us. Please either change them or run them elsewhere. Yes, we know it's not nice; yes, we know we might lose a bit of cash; but please understand our motives". Now I would be a bit pissed at them but I would understand.
    I would even appreciate their approach.
    But what they did is piss-poor judgement and reaction. Disabling the account altogether for clouded (yet duh!-style obvious) reasons? "We can't tell you why"? That's utter bullshit.
    See, that's the difference between "some company nicely trying to protect their business" and "some company stomping on you head-on to protect their business".
    Many, many EULAs say "we can disable your account for any reason or no reason" (anyone playing World of Warcraft? Yes? read it: http://us.blizzard.com/en-us/company/about/termsofuse.html - "BLIZZARD MAY SUSPEND, TERMINATE, MODIFY, OR DELETE ACCOUNTS AT ANY TIME FOR ANY REASON OR FOR NO REASON, WITH OR WITHOUT NOTICE TO YOU."). Sorry for caps, guys, it's the original shit.
    And guess what. They actually DO it. Whether you hear of it or not is a different story. Most people don't publicly complain, and if they do, they don't gain momentum unless they're celebrities.
    I was playing a rather crappy MMO and in our group's internal chat we were typing in Romanian. Now the game masters had no issue with private chatrooms using non-english languages; but they had a problem with their filtering bots. See, Romanian has a word (translated to English, it means "How") which is spelled "cum". And their filter reported me numerous times for abusing this word. So my account got banned (one game master actually was pressed enough to mention why). Needless to say, the account never got reactivated.

    Anyway, the point is that companies AFFORD to be unethical. And they got your agreement to be so. Kinda sad if you think about it.

    --
    ...gis sdrawkcab (usually not responding to ACs; don't bother posting as AC)