EA Considers Service-Based Business Model For Sports Games

Andrew Wilson, head of development for EA Sports, spoke at the Develop 2011 conference about an unusual business plan the company is considering for future games: "[Wilson] raised the subject of Amazon's Whispersync feature, which allows customers to download a digital book for one price and then read it on whichever format they like from PCs to smartphones and Kindle, without having to pay again for each platform. He suggested that eventually EA Sports may well move toward the same model with its own games, even providing all of its titles, from FIFA and Madden to Tiger Woods PGA Tour golf, for one fixed price on multiple platforms – all linked by the same social gaming ecosystem. 'It's about handing over control to the gamer,' he said. 'Ultimately, what we want to get to is this concept where we break down the barriers between the franchises. John Riccitiello, our CEO, says it seems like such a waste – we spend $20-40M making each of these games, but most gamers only ever play one, because the business model is an impediment. So how about we drive toward a model where every gamer can experience everything we make without paying that much more money. You've got to recognize that given the opportunity, the consumer will play and they will bring their friends.'"

Comments

Re:Subscription anyone?

[derGoldstein]

Isn't that effectively the way it is anyway with the Madden and FIFA series? If you want to play the latest "content" (I refuse to call every iteration a different "game"), then you have to pay for it at almost constant intervals. All this will do is increase the "resolution" of the payments. The question to ask is: over a period of (for example) 3 years, how much would playing the latest version cost?

And yeah, they're probably going to push for pay-to-play, and they're not the only ones. Evey company would like a WoW on their hands so they can have a constant stream of revenue rather than "pulses" of cash every time they release a title (accompanied with very expensive advertisement and PR for each one). When that eventually (almost inevitably) happens, then I hope people will vote with their wallets.

Re:Subscription anyone?

[Tridus]

Sports games pretty much already do work that way. For the people who play these, paying $30/year for it to play as long as they keep paying is actually a far better deal then buying the new version every year.

There's some genres of games where a subscription model actually makes a lot of sense. This is one of them.