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Ubisoft Considers Always-Connected DRM "A Success"

Ubisoft made headlines a couple days ago for bringing back their restrictive DRM for an upcoming racing game. Speaking with PCGamer in response to the overwhelmingly negative feedback to this news, a Ubisoft representative said the company has seen "a clear reduction in piracy of our titles which required a persistent online connection," adding, "from that point of view the requirement is a success." One wonders how they measured this, and how they compare it to sales lost due to the bad press it's generated.

2 of 224 comments (clear)

  1. good for you Ubi by spidercoz · · Score: 5, Funny

    I hope you succeed all the way to bankruptcy

    --
    "I disapprove of what you say, but I will defend to the death your right to say it." - Evelyn Beatrice Hall, re Voltaire
  2. Re:It is a sucess by Anonymous Coward · · Score: 5, Funny

    But there's no sense crying over every mistake.
    You just keep on buying every game that they make.
    Even if they're not fun
    The corporations have won
    They own everyone who is alive.