Researchers Expose Tracking Service That Can't Be Dodged

Posted by Soulskill on Saturday July 30, 2011 @04:55AM from the advertising-arms-race dept.

Worf Maugg writes with this excerpt from Wired: "Researchers at U.C. Berkeley have discovered that some of the net's most popular sites are using a tracking service that can't be evaded — even when users block cookies, turn off storage in Flash, or use browsers' 'incognito' functions. The service, called KISSmetrics, is used by sites to track the number of visitors, what the visitors do on the site, and where they come to the site from — and the company says it does a more comprehensive job than its competitors such as Google Analytics."

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Re:more importantly... by asdf7890 · 2011-07-30 06:55 · Score: 4, Insightful

I feel a plugin coming on that will randomise the ID reported this way. Or submits misleading results from sites that are not using the service. Or even shares IDs between users so the tracked information becomes one large blob that doesn't identify the actions of any one person/group...