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Gamification — Valid Term or Marketing-Speak?

Trepidity writes "Controversy continues over the seemingly unstoppable trend of 'gamification' (something we've discussed previously). The University of Pennsylvania's Wharton School of Business held a Gamification Symposium entitled 'For The Win' this week, indicating apparent academic respectability. But in the opening panel debating definitions of 'gamification,' one participant, game scholar Ian Bogost, defined it as 'bulls***.' Elsewhere, Jon Radoff responds that it may not be BS, but is too focused on superficial behaviorism rather than deeper gameplay. For my part, I wonder if by claiming gamification is a completely new thing, rather than just a new word, we're missing out on important past lessons, like the very strange history of Soviet gamification."

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  1. Re:The Word is Bullshit by RobinEggs · · Score: 4, Insightful

    And by 'freaking', of course, you mean 'fucking'.

    Actually, I did mean freaking. Just because I criticize the sort of people who obsessively avoid swearing or even quoting curses doesn't mean I'm obligated to spout one off just to make a point. I just think it's stupid when people believe it somehow holy or dignified to never use or repeat curses under any circumstances.

    If I thought the situation warranted the word 'fucking' I'd have used it. I consider 'freaking' and 'fucking' to have different emotional textures and connotations, and I preferred the first.

    It was deliberate diction, not oblivious hypocrisy.