Digital Tech and the Re-Birth of Product Placement

pbahra writes "When you think of product placement on television you tend to think of cumbersome 1950s examples where the actor would cheesily turn to camera and hold up, say, a bar of soap—where do you think the sobriquet soap opera came from—to deliver his line. Perhaps to save all of us the artistic murder, the practice was prohibited in Europe, but recently the prohibition has been relaxed and a U.K. start up is offering digital producers the chance to inject products realistically in post production with full directorial control. The problem with existing physical product placement is that there are no clear business plans, and the process is incredibly slow. In Europe, legal constraints prohibit directors from re-writing scripts to include products, so any placement has to be done at the creative stage."

Comments

Scene from Jurassic Park

[rubycodez]

Lex: "It's a Unix System, conforming to the Single Unix Specification of the Open Group! Unix is a registered trademark of the Open Group, and not to be used as a generic term! I know this!"

Re:What is the border of the creative dept?

[billstewart]

Back To The Future, with product placements for DeLorean and Mr. Fusion?

Prairie Home Companion, sponsored by Powdermilk Biscuits and the American Duct Tape Council?