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$80 Android Phone Sells Like Hotcakes In Kenya

kkleiner writes "Earlier this year, the Chinese firm Huawei unveiled IDEOS through Kenya's telecom titan, Safaricom. So far, this $80 smartphone has found its way into the hands of 350,000+ Kenyans, an impressive sales number in a country where 40% of the population lives on less than two dollars a day. The smartphone is the exemplar of a truly liberating device, and thanks to Android and Huawei, it has the potential to reach virtually untapped markets."

23 of 205 comments (clear)

  1. Ugali phone! by pecosdave · · Score: 4, Funny

    Ring Ring Ring Ring Ring Ring Ring
    Ugali phone!
    Ring Dong Ring Dong Ring Dong Ding
    Not ba-ad phone!

    It comes in one's es
    from skipping lunches

    --
    The preceding post was not a Slashvertisement.
  2. It's not a bad phone by stoolpigeon · · Score: 5, Interesting

    We've been using them in Nairobi for a mobile learning project. The students get one of the Ideos phone with a micro SD card loaded with the videos, reading material and tests for the class.

    I liked them enough that I bought one for my wife. Newegg sells them in the US for $140. She needed a new phone before we moved to Europe and it's been great. The screen is not too big, the camera is pretty crappy and it doesn't have the horsepower of a phone like my Galaxy S, but it does really well with calls and has better connectivity than my phone. We are on the same carrier and half the time when I can't get data, she can.

    --
    It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
    1. Re:It's not a bad phone by stoolpigeon · · Score: 3, Informative

      I didn't read the article - so I don't know where they got the $80 part. I think we pay $100 in Nairobi. So I didn't think $140 in the US was bad. And there may be better deals in the US. I just knew I could get it at Newegg and I like dealing with them. No idea why you'd pay so much in Mexico though. Is no one else competing at a lower price point with another device?

      --
      It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
    2. Re:It's not a bad phone by ozmanjusri · · Score: 4, Informative
      The original 8150 Ideos sold at AU$199 here in Australia.

      They've revamped it as the Ideos X1 and are selling it at AU$99 now (the specs are identical).

      • 2.8 QVGA (240 x 320) Capacitive Display
      • Android 2.2
      • 528MHz Qualcomm CPU
      • 3.2MP Camera
      • Expandable MicroSD Slot
      • 900/2100MHz 3G
      • Wi-Fi b/g, Bluetooth 2.1
      • 90grams

      I bought one of the original 8150s, and have been very happy with it. As long as you keep an eye on the number of running apps, it's responsive enough and does as much as any other Froyo phone.

      --
      "I've got more toys than Teruhisa Kitahara."
    3. Re:It's not a bad phone by ozmanjusri · · Score: 4, Funny

      With its low-end hardware, this thing barely qualifies as a smartphone.

      Strange. You speak so confidently, and yet with such complete ignorance.

      I actually have one of these phones. Based on available evidence, not only is it most certainly a smartphone, it's also considerably smarter than you.

      --
      "I've got more toys than Teruhisa Kitahara."
    4. Re:It's not a bad phone by Sun · · Score: 4, Informative

      My company does localization of Android phones for local distributors. Currently on my desk are a Nexus One, Nexus S, two Ideos phones, an Ideos X5 and an Ideos X3. This does not include non-active phones I have at home. Of this set, by far, the lowest speced and weakest phone is the Ideos, of which I have two, because it is an active project. Because it is an active project, my SIM card is in one of the IDEOS phones, and it has been my main phone for several months now.

      I can tell you, without a shadow of a doubt, that while the phone IS, in fact, slower than the rest of them, and its screen IS quite inferior, it is definitely a useable (and useful) smart phone. Your criticism is simply without merit.

      Shachar

    5. Re:It's not a bad phone by aliquis · · Score: 2

      If it is good enough to run flash, I would say it definitely qualifies as a smartphone.

      My Core 2 Duo 2.16 GHz Macbook Pro wasn't good enough to run Flash :D

      Sounds like one up on the iPhone though ;D

    6. Re:It's not a bad phone by daem0n1x · · Score: 2

      Quite the opposite. If it's smart, it won't run Flash.

  3. Google account required? by Compaqt · · Score: 2

    1. Do you require a Google account in order to use/initialize your Android phone?

    If so, that would seem to present some difficulties for Kenya, or is that not required for certain countries?

    2. Is the Google account locked into the phone, so that only that one user can (reasonably) use it? I mean, you can't have a scenario where different people can "log" into an Android phone, can you?

    --
    I'm not a lawyer, but I play one on the Internet. Blog
    1. Re:Google account required? by stoolpigeon · · Score: 4, Informative

      People in Kenya aren't just getting started with mobile telephony. Getting smart phones may be a little newer for many but many, many people have been using cell phones for a while. A password is not a big issue. In fact they are already used to being more secure with their phones as many people have been using services like M-PESA to pay bills and store funds. In a number of ways the typical Kenyan is more mobile phone savvy than the average American.

      --
      It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
    2. Re:Google account required? by DrXym · · Score: 2
      Why does it? If you absolutely must avoid google even in a device that has their apps preinstalled you can. The android compatible device spec explicitly requires that compatible devices must permit the core intents to be overridden by 3rd party replacements. That is things like contacts, browser, calendar, clock, email, launcher etc.

      I'd agree that not many people would be inclined to do this (the power of the default etc.) but it's eminently doable. You CAN do it and people do do it.

    3. Re:Google account required? by technomom · · Score: 2

      From Apple propaganda.

  4. Re:Bad article by Lemmy+Caution · · Score: 2

    Maybe you should try to ask them or people who work with them what they do with their smartphones. If they have even 2G internet connectivity, it's not like they'd be able to, oh, I don't know, find markets for their goods, or send messages to family members and colleagues that, say, they have a customer for something that's back at home or such. What do you do with your basic electronic communications?

    BTW, if 40% of Kenyans earn less than $2 a day, 60% are making more. And while I'm suspicious of trickle-down, I think that the ability of that 60% to be more effective and productive will probably help the other 40%, too.

    Also, how much do you think cell service costs to deliver?

  5. Re:Yes it is by ShakaUVM · · Score: 2

    >>scamming poor naive Africans out of education and drinking water, in favor of crap that won't last, and is of no practical use AT ALL in any developing country - especially Kenya

    You don't know very much about Kenya, do you? You think "Africa" and get images of starving Ethiopians, don't cha? Kenya is the most developed country in eastern Africa.

    A friend of mine at Verizon worked in Kenya back in the mid-2000s setting up wireless relays. It's not the backwater you're imagining in your head. Kenya has been expanding its telecommunications sector pretty rapidly, and (quick Google search) there's 10 million cell phone users and 7.5 million internet users in this country of 40 million people. (http://en.wikipedia.org/wiki/Telecommunications_in_Kenya)

  6. Re:Bad article by theolein · · Score: 2

    You're an ignorant cunt, but at least you're a slashdot faithful who didn't bother to RTFA. Of course they could develop apps for iOS in Africa, and in fact they do, but an iPhone costs a fuck of a lot more than a cheap Chinese Android device does. Developing for Android is also free.

    As for how they pay for their phones, do a bit of reading. Google it.

  7. Re:Yes it is by damienl451 · · Score: 4, Funny

    Hey, I can point it on the map just fine! It's where Obama was born, right?

  8. Next up -- Revolution ! by martijnd · · Score: 2

    An example of horrific Kenyan police abuse is captured on video and quickly spreads through a young population with internet enabled phones.

    Youth violently riot -- demanding better opportunities for themselves.

    Army moves in -- thousands die. President is toppled.

    Likely scenario?

  9. Wouldn't be hard (not flamebait) by Kupfernigk · · Score: 2
    You did say "average American". The mere fact that Americans put up with their somewhat backwards mobile phone system instead of marching in Washington demanding change they can believe in shows that the average is not particularly knowledgeable.

    Kenyans...when the UK went decimal currency with much moaning and groaning, a retired District Inspector explained how Kenya went metric. The DIs went down the market early with new sets of weights and measures, conversion charts and handouts. They sat down with the market traders and explained the new system, that it was simpler than the old one, and how it worked. The traders converted their prices. By lunchtime the market was running on metric.

    An education system that prioritises arithmetic and language skills, and a country where education is seen as opening avenues, can have a lot going for it.

    --
    From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
  10. Re:Africans are idiots. by NickDB · · Score: 2

    We do you fucktard, just not in telecommunications because we have more important things to worry about.

  11. Re:Can you eat it? by martin-boundary · · Score: 2
    Nonsense! Kenya has 40m people, 350,000 people is less than 1% of the population. And it's the richer 1% at that, since they can afford the phones. Even if you gave some phones to the poorer sections of the population, they'd sell them for food and other more immediately useful things. And who do you think would buy the phones off of them? People from the richers sections of course.

    So this is just well off Kenians buying the latest trendy phone. Nothing to see here. In fact, chances are that the 350k phones already sold are a substantial fraction of the total market capacity for smartphones in the country. The other half is probably iPhones.

  12. Re:Africans are idiots. by damienl451 · · Score: 3, Insightful

    Well, they tried when people were peddling import substitution. Then they realized that it was costing a whole lot of money, that what was being made was of poorer quality and more expensive than what was available abroad. And the whole world eventually learned good economics and saw that it was not a good idea to try to manufacture everything at home. So, now, people in Africa are quite happy to buy what the Chinese sell them and actually put their resources to good use. Which means that they typically don't try to create their own technology.

    Neither do the Chinese by the way. Most of the heavy lifting in still done in other countries (primarily USA and Europe). The Chinese still by and large take existing designs and build them to order, assemble things that were manufactured elsewhere, and make shoddy copies that are touted as great innovations for nationalistic purposes (the Loongson CPU for instance).

    To be fair they're trying to move up the value chain. They've been spending a lot on R&D, but we'll have to see how that translates into results that can be profitably put on the market. But they're still very far from the technological frontier. They're having a good run with catch-up growth and it's smart to prepare for the future but, for now, China's comparative advantage will still be manufacturing for the foreseeable future. I'm skeptical that China's current political environment can sustain the kind of dynamics that are very useful to get innovation. Somehow it doesn't seem very conducive to innovation to have to worry about what the Thought Police thinks you're up to, to have to deal with bureaucrats and a very top-down style of economic policy, not to be able to freely communicate with others (including foreigners) or move about your own country, etc.

  13. Ignorant bastards by Anonymous Coward · · Score: 4, Informative

    I am Kenyan and am actually updating this using a Netbook tethered to an IDEOS.
    Most of the people commenting here are apparently very ignorant.
    1) Most people are not as poor as Western media always make us to be. They only show poor people in sad situation but obviously as a growing country there is a growing Middle income who are the target of cheaper affordable smartphone.
    2) $2 is quite a sum(actually = Ksh 200). The living cost are not as high as in US or Europe so stop making comparisons using your worldview as a yardstick.
    3) IDEOS is brilliant idea.

    BTW the iphone cost Ksh 100,000 ($1000), Galaxy S ksh 36000 ($370)
    These phone are only available to the rich.

  14. Nice Picture by scdeimos · · Score: 5, Informative

    I wish the media would stop (badly) Photoshopping images. The headline image of the girl holding an IDEOS originally had her holding a snowpea pod: http://img.wylio.com/flickr/130022/380/5367321226