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Pricing: Apple Defies Australian Government

daria42 writes "This week it was revealed that Apple has still not responded to Australia's Federal Parliament on the issue of why the prices of its products are significantly higher in Australia than they are in the US, five months after the query was first raised by a member of parliament from Australia's governing Labor party. Apple has refused to issue a statement on the matter or even acknowledge the issue. What will it take to get Apple to open up — a national enquiry?"

30 of 440 comments (clear)

  1. Well of course products in Oz are more expensive by Rosco+P.+Coltrane · · Score: 4, Funny

    Wouldn't you raise the price of your products if you had to sell each and every one of them with a Velcro pad to hang upside down?

    --
    "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
  2. Increased costs by Beryllium+Sphere(tm) · · Score: 5, Funny

    It costs Apple extra money to prepare products for the Australian market by turning everything umop apisdn.

    1. Re:Increased costs by BeaverCleaver · · Score: 4, Interesting

      That's very clever to have done that upside down thing with plain text.

      There are many products that are overly expensive in Australia compared with other countries. A few example based on the US market, which I'm most familiar with. I can buy a Leatherman at Walmart for about $60, or from a retailer in Australia for more like $200. A $25 cheap rifle scope from Walmart retails for about $60 in .au. Similar markups apply for other consumer optics - binoculars, small telescopes etc. Software, books, music, all these cost more in AUD than the equivalent in USD on the US market, even though the AUD is worth more.

      I support a general inquiry into price gouging like this, but limiting the inquiry specifically to Apple products seems like publicity whoring, or a ploy to make the problem sound more isolated than it really is.

    2. Re:Increased costs by bug1 · · Score: 3, Insightful

      And when Aussies starting to buy stuff online, bypassing their overpriced supply chain, the retails say the internet needs to fixed to make prices match their overpriced ones.

  3. Amazing what a threat can do by Chuck+Chunder · · Score: 4, Informative
    --
    Boffoonery - downloadable Comedy Benefit for Bletchley Park
  4. Everything costs more in Australia by cactopus · · Score: 3, Insightful

    Why attack Apple for pricing products so they make the same profit in every market per person? There's no reason why a $39,000 Nissan 350Z (I had a 2008GT) should cost $67,000 AUD. Everything costs more over here. This is made worse now that the USD is less valuable then the AUD.

    I'd say the Australian government should be going after the automotive industry and many others to lower their prices and cost of living substantially. It doesn't cost that much to put a car on a boat and ship it. Japan to the US? (Low US price). Japan to Australia (shorter distance) (price almost double US model)

    1. Re:Everything costs more in Australia by MachDelta · · Score: 3, Informative

      If it makes you feel better, you're not alone in the price gouging stupidity.

      2011 Camaro 2SS MSRP:
      USA: $34,420
      CAN: $42,035 -> Adjusted: $42,437 USD
      Difference: $8000
      The kicker: The car is assembled in Oshawa, Ontario, Canada.

      So don't feel too bad, my upside-down friend. Us stupid Canucks can't even get shit we build in our own backyard for the same price as the Americans.
      All hail globalization... or whatever.

    2. Re:Everything costs more in Australia by Anonymous Coward · · Score: 4, Informative

      In Australia, a 2010 Camaro SS with 2,900km on it is $118,000 (USD=$123,000)

      2011 SS starts at $127,500 AUD.

  5. Re:If you don't like it by Anonymous Coward · · Score: 4, Insightful

    Normally I'd agree. If people don't like the price being set by Apple they should shop elsewhere. For hardware this does have limitations however as certain sectors 'require' apple products and as such you have to pay an unfair price. If your then running a business out of Australia this makes you less able to compete in a free market.

    The simple solution should be to allow purchases of products anywhere in the world at a common price and then you pay the shipping.

    The problem with that solution is warranty returns/service.

    HOWEVER what mainly started the inquest into the price difference wasn't actually hardware it was itunes and the price of music.

  6. Re:Sad part by Rosco+P.+Coltrane · · Score: 5, Funny

    Payback is a bitch. That's what you get for sending us Rupert Murdoch.

    --
    "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
  7. Sales tax by gnasher719 · · Score: 3, Informative

    In the UK, a huge price difference can be explained by 20% VAT added to the price, and cost of better consumer laws. Australia seems to have 10% sales tax and someone who knows might comment on consumer protection.

    And if one product is too expensive, people are free to buy from competitors.

    1. Re:Sales tax by w3woody · · Score: 3, Informative

      Sure, but VAT is added to the posted sales price, while U.S. sales tax is added afterwards. So, for example, in Australia (with a 10% VAT), an iPad listed for $579 includes $52 in VAT as part of that price, with the base price of the product $526. In the United States, the posted price is $499, but then when you take it to the register they the sales tax--so if you were to buy your iPad in Glendale where sales tax is 8.75%, you get a receipt saying "$499 + 43.66 (tax) = $542.66."

      So posted prices in the United States are always significantly lower than posted prices in countries where the VAT is added to the price tag prior to sale, such as Australia or the U.K.

      Once you factor out that price, the exchange rate between Australia has fluctuated around 10%--from a low of AUS$0.9843 to AUS$1.105 per US$1. Because Apple tends to want a fixed price (and not adjust prices every time the exchange rate fluctuates) they fixed the price. And apparently it's only been within the last year that the U.S. dollar has been week against the Australian dollar.

      If you look at the price difference in the base price of the iPad, the price difference (US$499 verses AUS$526), this suggests the price was set at an exchange rate of AUS$0.9480, which is in-line with historic exchange rates until around September of 2010, when the dollar significantly weakened.

      There. I just answered the Australian Government's request for information. Phfffffffft!

  8. Re:Sad part by DavidRawling · · Score: 3, Funny

    Well it's not like WE wanted him either!

  9. Re:If you don't like it by GigaplexNZ · · Score: 3, Insightful

    You mean like the Galaxy Tab 10.1? It's barred from import into Australia due to Apple successfully winning an injunction against it due to patent disputes.

  10. Re:If you don't like it by mywhitewolf · · Score: 3, Interesting

    we should probably just cancel that free trade agreement then, seeings though it appears worthless.

  11. Re:If you don't like it by ShakaUVM · · Score: 4, Insightful

    >>You mean like the Galaxy Tab 10.1? It's barred from import into Australia due to Apple successfully winning an injunction against it due to patent disputes.

    And you say iPad prices went up, too??

    Man, that's a weird coincidence.

  12. Re:Canucks & kiwis get price gouged as well. by xav_jones · · Score: 5, Insightful
    Part of the problem is that they are small markets and as such have less competition. All the people erroneously claiming shipping costs, government taxes and consumer protection laws just don't seem to have a clue about how companies fix their pricing based on what the market will bear (i.e. what they can get away with). And of course, this is the essence of capitalism. In the case of Australia, since the market is smaller there is less competition and some companies -- I'm looking at you Canon -- go to great lengths to keep their fat profit margins that they cannot sustain in other markets.

    Case in point, "the average price of a movie ticket in Australia for 2010 was AUD$12.98. In the United States, though, the average ticket cost just $US7.89 (approximately AUD$7.40)" [1]

    Having said all that, I don't mind the government looking out for it's people who are being priced gouged.

    Oh, and any American who thinks this kind of complaint seems a bit whiny (and are under the delusion that there is much a consumer can do about it) you all squealed like stuck pigs when your gasoline hit $4 a gallon for goodness sakes.

    [1] http://www.choice.com.au/reviews-and-tests/money/shopping-and-legal/shopping/cinema-rip-offs/page/do-the-math.aspx

  13. Who mentioned the iPad? by Namarrgon · · Score: 4, Insightful

    Certainly not TFA. My beef is with the iTunes store - to buy an album here costs AU$17.00 (US$17.63), a huge hike over the $10 price the US enjoys.

    If I wanted an iPad, I could always import one from the US, but I can't buy an album from the US iTunes store; they refuse to sell it to me, which is a restriction of trade under Australian law, and something the ACCC has ruled is illegal, at least when applied to physical music media like CDs.

    --
    Why would anyone engrave "Elbereth"?
  14. Re:Consumer protection laws? by antifoidulus · · Score: 3, Insightful

    They sell those, but apparently the law has a different view of what the warranty should be, from the Australian Government

    A consumer buys a plasma television for $6000. It stops working two years later. The supplier tells the consumer they have no rights to repairs or another remedy as the television was only under the manufacturerâ(TM)s warranty for 12 months. The supplier says the consumer should have bought an extended warranty, which would have given five yearsâ(TM) cover. A reasonable consumer would expect more than two yearsâ(TM) use from a $6000 television. Under the consumer guarantees, the consumer therefore has a statutory right to a remedy on the basis that the television is not of acceptable quality.

    The supplier must provide a remedy free of charge. This may also amount to misleading a consumer about their rights.

    IANAL, but this seems pretty cut and dry to me, if an expensive computer "breaks"(even if it is the fault of the user), then the company is responsible for replacing it, even if the original warranty has run out.

  15. Re:Free Market? by XDirtypunkX · · Score: 5, Insightful

    Actually, many Australians do import from Hong Kong and it is relatively painless as long as you make sure you are using a reputable importer. Even with the cost of shipping from Hong Kong and the importer's mark up, you still often only pay 2/3rds of what it would cost from an Australian retailer.

  16. Re:Ban further imports by 1s44c · · Score: 3, Insightful

    Refuse sale and seize all their products under government jurisdiction until they answer. I'm sure that would get their attention.

    That might work under a fascist state or even a communist one but last I heard Australia was still capitalist and AFAIK Apple hasn't actually broke any laws doing this.

  17. Re:It's all tech companies, not just Apple by MrMatto · · Score: 3, Funny

    Like a kangaroo?

  18. Out of touch... by Wovel · · Score: 3, Insightful

    The cost of everything is higher in Australia. Locally grown food costs more in Australia then it does in the US. The US government per diem is 2.5x higher in Sydney than New York City. This is not because the US government wants everyone to have more fun in Sydney.

    How can they be so out of touch. It costs more to do everything because the cost of living is higher. Learn something about your own economy. Why should Apple be required to explain Australian economics to parliment. It is funny when Internet co mentors make these senseless claims. It is just scary when officials that should know better do it.

    1. Re:Out of touch... by Namarrgon · · Score: 3, Insightful

      Perhaps you could explain to AU iTunes customers how the cost of living adds 70% to the price of bits that happen to pass through Apple's servers before being sent here? There's no AU bricks-and-mortar or even AU staff required.

      In many cases, cost of living has nothing to do with it. It used to be that $1USD ~= $1.50AUD so Australian iTunes prices were set accordingly, then when the exchange rate levelled, the US executives chortled over the extra 50% profits they were getting for zero extra cost. So long as people keep paying it, they'll keep charging it.

      --
      Why would anyone engrave "Elbereth"?
  19. Re:Consumer protection laws? by lucidlyTwisted · · Score: 3, Informative

    IANAL, but this seems pretty cut and dry to me, if an expensive computer "breaks"(even if it is the fault of the user), then the company is responsible for replacing it, even if the original warranty has run out.

    This law reads very much like in the UK and I am sorry to say, but you are wrong. If the consumer is responsible for the damage (through misuse or inappropriate use) then the warranty does not hold. The length of protection granted by the law will also vary on exactly what has been bought.
    As to costs, that can also vary. The consumer can be responsible for transport and labour. It depends on what was bought and what (if any) history of the dispute.
    Finally, it matters not one whit what the manufacturer applies in the way of warranty. The contract is between the consumer and the retailer. In the case of Apple the manufacturer and the retailed are one and the same, this is not always the case.

  20. Re:It's not just apple by sumdumass · · Score: 3, Insightful

    Have you ever stopped to think there might be hidden taxes in those prices? I mean either there is some AU import cabal sitting there making everything more expensive, or internal politics has taxed the items to some degree by either requiring a direct tax because of emissions, or warranty services or whatever.

    My neighbor purchased some English car and had it imported to the US. It cost him close to 6k US on top of shipping to clear customs and then another 3k to get an inspection and US title for it. Now that's an individual but I know there are things pertaining to companies like Ford has a motor that is more cleaner and efficient then anything they sell in the US (*at least as of a few years ago) but only sells it in Europe because some regulation and union or rights licensing contract prohibits its sale in the US.

  21. MP is not PM by 517714 · · Score: 4, Informative

    The title of the story is inflammatory as this MP is NOT the Australian Government. Apple was justified in not responding. A member of Parliament has no standing to ask such a question with the expectation of receiving an answer.

    --
    The US government have made it clear that we have no inalienable rights; any we do not defend vigorously will be taken.
  22. Re:If you don't like it by mjwx · · Score: 3, Informative

    You mean like the Galaxy Tab 10.1? It's barred from import into Australia due to Apple successfully winning an injunction against it due to patent disputes.

    Until the 1st of September. The hearing is on the 29th of August and Samsung feels so confident of wining they've announced the release for the following Thursday (late night shopping day in Oz). Realistically with the standard of evidence Apple have been presenting, Samsung couldn't win easier if they were represented by Charlie Sheen on Winning Juice.

    --
    Calling someone a "hater" only means you can not rationally rebut their argument.
  23. Re:Canucks & kiwis get price gouged as well. by Namarrgon · · Score: 3, Informative

    This is of course entirely true, and most of us have been simply importing instead (the UK is actually the best value source right now). We can usually save 30-60% by buying online & overseas, even after shipping (bypassing the 10% GST helps too).

    The problem with this is the local retailers are put in an impossible position. Their sales drop drastically, but their margins are already thin. All the excess profit on what sales they get go to the local distributor, or more often to the US publisher who sells to the distributor at an inflated price. The retailer could of course buy from overseas retail outlets themselves, import in bulk and still have plenty of room to undercut their peers (and some do), but this jeopardises their relationship with their suppliers (who frequently also sell things the retailer can't import so easily).

    Result: sales slide, the local economy suffers, and the publishers usually blame it all on Australians being a bunch of lousy pirates.

    --
    Why would anyone engrave "Elbereth"?
  24. Re:It's not just apple by Builder · · Score: 3, Interesting

    But can you afford to fly back LA for your first warranty claim? Your second ?

    That's why instead, Dell have to put a support team on the ground in Australia for a far small customer base, pay local taxes, pay accountants to be familiar with local requirements and make filings, pay for space, communications infrastructure, warehousing, etc.

    And they do all of that to a fairly remote, fairly small consumer base.

    That's where a lot of costs come from.