Google Explores Re-Ranking Search Results Using +1 Button Data

tekgoblin writes "Google plans to use data from its +1 button to re-order search results and keep spammers at bay. While this would bring Google’s search engine into the social networking era, it would also create a new avenue for blackhats to manipulate search results. From the article: '"Google will study the clicks on +1 buttons as a signal that influences the ranking and appearance of websites in search results," a spokesman wrote. "The purpose of any ranking signal is to improve overall search quality. For +1's and other social ranking signals, as with any new ranking signal, we'll be starting carefully and learning how those signals are related to quality."'"

Comments

This is a really bad idea

[JoshuaZ]

This is a bad idea. The summary itself explains a lot of what is wrong with this. But it isn't just spammers who will be a problem. Normal people will be more inclined to then post links they like on their G+ accounts and ask friends to add to them. At that level this may be an a deliberate attempt to get people to use G+ since this way if you have a website or set of websites you care about, this gives you an additional incentive to both be on G+ and get people you know on G+. But, I'd be very worried if I were Google about diluting their very good flagship product to give a boost to G+.

Well, it's a good idea

[grasshoppa]

However, it's just one more service Google Apps customers ( you know, us paying folks ) can't use.

Google tricks

[Clsid]

I'm truly impressed at Google's ability to makes us work for them without most people even noticing it. This is yet another example of that. Then I hear non-tech people in awe of how smart Google is, and then say to myself, that is one hell of a business model.