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Google Explores Re-Ranking Search Results Using +1 Button Data

Posted by samzenpus on from the circle-search dept.

tekgoblin writes "Google plans to use data from its +1 button to re-order search results and keep spammers at bay. While this would bring Google’s search engine into the social networking era, it would also create a new avenue for blackhats to manipulate search results. From the article: '"Google will study the clicks on +1 buttons as a signal that influences the ranking and appearance of websites in search results," a spokesman wrote. "The purpose of any ranking signal is to improve overall search quality. For +1's and other social ranking signals, as with any new ranking signal, we'll be starting carefully and learning how those signals are related to quality."'"

2 of 126 comments (clear)

  1. Well, it's a good idea by grasshoppa · · Score: 3, Insightful

    However, it's just one more service Google Apps customers ( you know, us paying folks ) can't use.

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    Mod me down with all of your hatred and your journey towards the dark side will be complete!
  2. Google tricks by Clsid · · Score: 4, Insightful

    I'm truly impressed at Google's ability to makes us work for them without most people even noticing it. This is yet another example of that. Then I hear non-tech people in awe of how smart Google is, and then say to myself, that is one hell of a business model.