Google To Honor "Don't-Track-Me-Bro" Requests
theodp writes "Someday soon, Google will allow owners of Wi-Fi access points to opt out of a Google service that uses their data to determine the location of others' smartphones. The opt-out service will be available globally, although it was created at the instigation of European privacy regulators, Google Global Privacy Counsel Peter Fleischer explained in a blog post."
Good to know..
The service Google is talking about here tracks the physical location of Wifi hubs by SSID, and because of regulatory pressure they're letting the Wifi hub users opt out. But how are they going to do that? Let anybody fill out a web form saying "SSID '12345678' is mine" and opt out? (Or at least implement some minimal security by requiring you to also provide the street address, so they can validate that you know where that SSID is, though you could still forge an opt-out for your local Starbucks?)
One thing they don't talk about is whether they're tracking anything by IP address, or just by SSID. I'd really like to tell them not to track anything from my Wifi Access Point's IP address :-)
Meanwhile, I'm the owner of "linksys" - please opt me out!
Bill Stewart
New Fast-Compression-only CPR http://preview.tinyurl.com/dy575ks
..that this has to happen at the behest of a government agency. Why didn't google just foresee this was going to happen and implement it originally?
I got here through a series of tubes
To say the least
It's a mystery.
It's our service shouldn't we be opting in rather than out? Opting out would somehow imply that it is their right to do this? Didn't they get in trouble once already for scraping people's wifi for their own gain?
Encryption: I may not agree with what you say, but I will defend your right to encrypt it...
wtf @ title
I take it the word "Bro" has you confused. It's quite simple, Google will not track members of the 1st Infantry Division (United_States) or members of the Border Roads Organization, especially if said members are wearing a male bra while in a particular town in Sweden. Is it clear enough now?
Those who can make you believe absurdities can make you commit atrocities. - Voltaire
iOS based devices do the same thing. I imagine W7 based phones have a similar mechanism as well.
All the world's a CPU, and all the men and women merely AI agents
How does one opt-out of something they have no idea they belong too? And didnt Google say the data they collected was by accident?
Jack of all trades,master of none
Google mapped SSIDs as a side project of driving their StreetView camera cars everywhere. If that had been all they'd done, they probably wouldn't have been bothered by the government, but as was widely reported, they also recorded a lot of actual Wifi user traffic at the same time, in addition to the SSIDs themselves. That really annoyed a lot of people, leading to government investigations into Google's data collection.
So this was a project that was well-known for not foreseeing really obvious stuff :-)
Bill Stewart
New Fast-Compression-only CPR http://preview.tinyurl.com/dy575ks
In order to stop tracking the MAC address on my router, Google's going to have to keep track of the MAC address on my router. Got it.
I went to eat some animal crackers and the box said, "Do not eat if seal is broken." I opened the box and sure enough..
They did a video report on the Google Opt-Out Villiage.
What if this signature were clever?
Information collecting companies love opt-out - they know that the vast majority of their contributors won't bother. Google isn't the only one - every financial company I deal with sends me "You can opt out of us sharing your information" brochures, safe in the knowledge that I won't bother calling the toll-free number and punching in my account ID. They encourage this by making it hard to tell whether you've opted out previously or not.
If my information is valuable to them, they should be required to ask me before using it for gain.
They should also be liable if they let my information out without my permission. These days, if a company sets you up for identity theft, all they have to do is say "Oops" and offer to flag your accounts in the credit score databases (which costs them next to nothing, and makes your life more difficult until the block is removed).
If the default was no sharing without permission, I guarantee there would be a line near the top of every account statement saying "You have not OPTED IN to our wonderful partner info sharing offer! Call 1-800-OPT-IN-PLEASE now for a special gift!"
To a Lisp hacker, XML is S-expressions in drag.
I would mod this one up if I had the "bro's"
Python: 'And then suddenly you have a language which says "we're all stuck with whatever the whiniest coder wants".'
What is the purpose of a meme?
I bet it'll happen. What they are doing is tricking people into associating a name with a wifi hotspot. Bastards. Or something.
I'm all about privacy -- I always turn off every checkbox about "anonymous results will be submitted," etc., etc., but even I know my router's SSID is public. I don't care what happens to those on the outside of my network. :\
It is by my will alone my thoughts acquire motion; it is by the juice of the coffee bean that the thoughts acquire speed
Not a play on words, it's merely redundant verbiage tacked on in a pathetic attempt to sound cool, just like all the comments that contain a useless "This."
Blank until
"The wireless access point signals we use in our location services don't identify people..."
-Peter Fleischer, Global Privacy Counsel (9-13-2011)
Q. "But doesn't this information identify people?"
A. "SSIDs are often just the name of the router manufacturer or ISP with numbers and letters added, though some people do also personalize them."
--Peter Fleischer, Global Privacy Counsel (4-27-2010)
"What is the SSID for Google WiFi?
The SSID for the Google WiFi service in Mountain View is GoogleWiFi (case-sensitive).
The SSID for the WPA protected service is GoogleWiFiSecure (case-sensitive)"
--Google Wifi Help
This particular Google 'service' always struck me as a stalker's wet-dream.
Regards;
I moved a few months ago, and now whenever my phone can see my AP but not get GPS, it puts me in the wrong place. I don't mind having my SSID/MAC in the database, but I'd like to be able to update it with the current location.
Did you mount a military-grade, variable-focus MASER on an unlicensed artificial intelligence?
A meme is a meme, it seems, it seems.
http://lmgtfy.com/?q=What+is+the+purpose+of+a+meme%3F
Not a play on words, it's merely redundant verbiage tacked on in a pathetic attempt to sound cool, just like all the comments that contain a useless "This."
This.
Meanwhile, I'm the owner of "linksys" - please opt me out!
linksys? Say, I do need your street address, but the rest I can get at the ChurchofWifi.
They can't notify you because even if they have your MAC address in their database they have NO WAY of knowing its yours. All they know is what locations have wifi networks, not which people have wifi networks. Which is why this isn't tracking. Which is why this isn't a big deal. Which is why this whole thing is dumb.
And anyways, why would you want to opt-out? Do you have some weird thing about people potentially figuring out that you have a wifi network in your house from a distance? How does this put your privacy at risk in any conceivable way?