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Microsoft Has Lost $5.5 Billion On Bing Since 2009

Posted by Unknown on from the feed-the-cash-fired-stove dept.

Landing on slashdot for the first time, MightyMartian writes "According to CNN Money, Microsoft has lost $5.5 billion on Bing since its launch in 2009. But it gets even better. If you include Microsoft's other online offerings, all the way back to 2007, the losses are somewhere in the neighborhood of $9 billion. But not to worry, analysts expect Bing to become profitable in 'three to four years.'"

1 of 217 comments (clear)

  1. Re:It's an investment. by ynp7 · · Score: 5, Informative

    Microsoft "stick" to what they started? Seems to me that they throw out shit all the time. Bing is a perfect example of where they also throw out customer-facing services. Just a few years ago it was "Live Search," which failed terribly as a brand, so they threw it out and started paying people to use Bing to pump up their search rankings.

    You may also remember Microsoft Zune and Kin. Perhaps you blinked and missed those?

    Or maybe you just notice the Google ones more because, like me, you find them more useful and thus actually feel the impact when they shutdown a project.