Why We Love Things We Build Ourselves
RichDiesal writes "The IKEA Effect refers to the tendency for people to value things they have created/built themselves more than if made by someone else – in fact, nearly as much as if an expert with much greater skill had created the same item. Is this the reason that open source software proponents are so 'enthusiastic' about their products while the general market resists them – because those proponents had a hand in developing them?"
A person who has fashioned an item from the start will implicity trust it in operation until proved otherwise, because they saw it's construction. This is true of any tool in any era. That trust is extended to "experts" generally because those are individuals whom other people you trust (that have tools provided by said expert) have recommended for that same "the tool works for me" reason.
Quite why we need to ascribe a brand name to this offends my sensibilities. Not everything requires a brand.