IBM Seeks Patent On Retailer-Rigged Driving Routes
theodp writes "On IBM's Smarter Planet, you may drive further than need be to get to your destination. Big Blue's pending patent for Determining Travel Routes by Using Fee-Based Location Preferences calls for the likes of Walmart, Starbucks, and Best Buy pay a fee in return for having your route calculation service de-optimize driving instructions to make you do a drive-by of their stores, and an additional fee if GPS tracking of your car indicates you actually took the suboptimal route. The same IBM inventors also have a patent pending for Environmental Stewardship Based on Driving Behavior, which calls for yet another fee to be assessed when a retailer-friendly-but-suboptimal route causes your vehicle to enter a congested area and produce more pollution."
I would bet that there is also going to be a way for the user to pay a fee not to be sent on the suboptimal route.
1. The head of a project takes his bunch of interns into a meeting room to brainstorm random things you could do which have any sort of tenuous tangential connection to the project.
2. Lawyers!!!
3. IBM pays dude a few thousand dollars bonus.
(4. Interns are eligible for bonus if they join IBM, but seek less-dysfunctional workplaces where they don't have to use Lotus Notes.)
Seriously, that's the reason I have my name on a patent which basically says "you could have a weight sensor on a bus, guess the number of passengers, and use that for capacity planning somehow." For bonus points, check out the flowchart.
The World Wide Web is dying. Soon, we shall have only the Internet.