iPhone 4S Pre-Orders Sell Out

Perhaps to no one's surprise, the just-announced iPhone 4S has been been leaping off the shelves ... in advance of it ever hitting shelves at all. In fact, as reported by numerous sources (here's the WSJ's version), the company's pre-launch inventory has all been sold — and they only started taking the orders on Friday.

Comments

Re:Apple Always Screws Up the Supply Chain

[Antisyzygy]

The problem is that Apple makes their products seem scarce artificially. They have tried to seem like a small "for the consumer" company, they try to seem like they cater to their "elite" customers whims, they have a reputation for producing products for the wealthier, their advertising tends to portray Mac users as some kind of savvy elite class, and then even though they know their products routinely sell out, they don't even bother to try and get production up so it will accommodate demand. Im sorry, but Apple products are over-priced for what their actual costs are. Apple has the highest profit margin of any company because it doesn't sell its stuff cheaply, and it does so by over-limiting supply and over-inflating demand.