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iPhone 4S Pre-Orders Sell Out

Perhaps to no one's surprise, the just-announced iPhone 4S has been been leaping off the shelves ... in advance of it ever hitting shelves at all. In fact, as reported by numerous sources (here's the WSJ's version), the company's pre-launch inventory has all been sold — and they only started taking the orders on Friday.

3 of 327 comments (clear)

  1. Re:Maybe on purpose? by aiken_d · · Score: 5, Insightful

    Ah, the old "scarcity conspiracy" theory. It wouldn't be Slashdot without it. It's like the flat-earth version of marketing.

    Apple may know that they are going to sell out, but I guarantee you there is no way in hell that they are better off selling fewer phones than they would be selling more. Maybe someone, somewhere who wouldn't have otherwise bought an iPhone in January will now do so after remembering a shortage and thinking that signals a superior product. But thousands of times more people (which is to say, thousands of people) will go to a store with the intent of buying an iPhone and end up buying something else when their first choice isn't available. And those are customers Apple will lose for at least a year.

    Apple would rather satisfy every drop of demand at launch. Because they've decided to launch knowing they can't doesn't mean they want shortages, it just means they're better off launching today with shortages than in November (or December) with enough stock.

    --
    If I wanted a sig I would have filled in that stupid box.
  2. Re:Perhaps to one's surprise? by Pieroxy · · Score: 5, Insightful

    These people are stupid, and everyone knows it, maybe except themselves. The iPhone is a good platform and people having one generally like sticking with it. There is such a thing as being "good enough".

    My iPhone 3GS is showing signs of fatigue and I'm getting a 4S whenever I'll be able to get my hands on one. Because I like it. Because I like to tinker with stuff and my phone is not one of this stuff - mostly because of a lack of free time.

    So I tinker with my desktop, my servers in my 45U bay in my garage. And I have an iPhone. And I like it. Enough to buy a new one.

  3. Re:Perhaps to one's surprise? by amiga3D · · Score: 5, Insightful

    This isn't the first time that industry "analysts" talked down an apple product that promptly flew off the shelves. It's pretty obvious that these guys' articles are not consulted by the customers that want these products. I still remember the dozens of articles I read about how the iPad would never sell. The dozens of articles about how zune would crush the iPod, etc., etc., etc. I read industry pundits' articles because I'm curious and like to hear peoples' opinions but I take them all with a full shaker of salt. Most of them don't really have a clue.