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The Data Crunching Prowess of Barack Obama

Hugh Pickens writes "Micah Sifry, co-founder of the Personal Democracy Forum, writes that Barack Obama may be struggling in the polls and even losing support among his core boosters, but when it comes to the modern mechanics of identifying, connecting with and mobilizing voters, as well as the challenge of integrating voter information with the complex internal workings of a national campaign, Obama's data analysis team is way ahead of the Republican pack. Alone among the major candidates running for president, the Obama campaign not only has a Facebook page with 23 million 'likes' (roughly 10 times the total of all the Republicans running), it has a Facebook app that is scooping up all kinds of juicy facts about his supporters and inside the Obama operation, his staff members are using a powerful social networking tool called NationalField, which enables everyone to share what they are working on. 'The holy grail of data analysis is data harmonization, or master data management,' says Alex Lundry, a Republican data-mining expert at TargetPoint Consulting. 'To have political talking to finance and finance talking to field, and data is flowing back and forth and informing the actions of each other — it sounds easy, but it's incredibly hard to implement.' Sifry writes that if the 2012 election comes down to a battle of inches, where a few percentage points change in turnout in a few key states making all the difference, we may come to see Obama's investment in predictive modelers and data scientists as the key to victory."

2 of 334 comments (clear)

  1. As an Australian... by Sasayaki · · Score: 0, Troll

    Obama's performance has been pretty lackluster. So much for Hope and Change, huh?

    But the modern Republican party and the Tea Party (who are basically the Totalitarian Christian Theocracy party these days) scare the fucking shit out of me. HOW DO YOU PEOPLE EVEN CONSIDER VOTING FOR THEM!?

    Whatever Obama's flaws, he's *gotta* be better than someone who literally prays for rain while denying climate change, or someone who believes gay marriage is the #1 issue to affect America in the next 30 years, or someone who was so homophobic that the gay community named a mixture of semen and faeces, a by-product of improperly performed anal sex, after him.

    How does this... how is... I don't even...

    --
    Check out my sci-fi book "Lacuna" at http://goo.gl/MVxX8
  2. Re:All this shows by Nadaka · · Score: 1, Troll

    Silly question? Why does calling the Tea Party the traitors that they are get me modded down? They held the entire nation hostage and caused harm to us all by intentionally weakening our recovery from the recession under the influence of foreign and international interests like Rupert Murdoch under the guise of patriotism. Sounds like a betrayal to me, and any real Patriot would not tolerate being associated with their filth.