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Google+ Loses 60% of Active Users
First time accepted submitter tech4 writes "Despite users' curiosity around Google+, it seems like most Google+ users just wanted to see the platform before returning to Facebook. 'Google has lost over 60 per cent of its active users on its social network Google+, according to a report by Chitika Insights, raising questions about how well it is doing against its rival, Facebook. Despite the clear interest in an alternative to Facebook, it does not appear that the people joining are staying around and actively using the web site. Google's problem is not getting users in the first place, it seems, but rather keeping them after they have arrived. For now it appears that a lot of users are merely curious about Google+, but return to the tried and tested format of Facebook when the lustre fades. The problem is that Facebook is not going to rest on its laurels while Google attempts to get the advantage. Already it has added features inspired by Google+, particularly in terms of improving the transparency of its privacy options.'"
It is called the "Network Effect" http://en.wikipedia.org/wiki/Network_effect . It is the same reason why so many people use eBay.