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Microsoft 'Hut' Opens Outside Seattle Apple Store

theodp writes "On October 20th, Microsoft will open its 14th store in Seattle's popular University Village shopping center, where it will go head-to-head against an existing Apple Store. To help build buzz for next week's grand opening, Microsoft set up a temporary Kinect-equipped hut within spitting distance of the Apple store, a guerrilla marketing effort designed to catch the attention of the throngs flocking to the Apple Store for the new iPhone 4S. Microsoft will up the marketing ante for next weekend's grand opening, transforming the parking lot between the two stores into a concert venue for performances by The Black Keys and OneRepublic. Any bets on whether the concerts will drum up more business for the Zune Market Place or the iTunes Store?"

2 of 262 comments (clear)

  1. Re:Nevermind that... by toetagger · · Score: 1, Troll

    one for each customer, of course! Do you know how long it takes to install & configure one PC?

  2. Re:I was there last night! by Grishnakh · · Score: 1, Troll

    Yep, and they finally changed this in Win7. I'm a long-time KDE user, and KDE has always gotten this right: there's no "Start" menu, but there is a menu (not named "Start"), that does basically the same thing, and has a way to shut down the computer. This menu only has an icon, no words. So, years later, what does MS do? They get rid of the "Start" and replace it with a windows icon.

    As usual, MS can only copy.