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Federated Media Lands WordPress.com Deal
tekgoblin writes "Federated Media has just announced a partnership with WordPress.com. This deal follows shortly after Federated Media acquired the advertising network Lijit. The deal will include all of the blogs that are hosted under the company which comes to around 25 million. WordPress.com users will now be able to choose to allow sponsored posts, and Federated Media ads on their blog."
Really? Really?! An advertizing conglomerate naming themselves, "Lijit?!"
The simulation is slipping - any matrix-style super-reality engineers out there, you really should tighten this down. It's becoming WAY too obvious this is a wicked parody of some other reality!
Ryan Fenton
and not about quality software. Anybody remember http://tech.slashdot.org/story/05/03/31/196220/wordpress-banned-by-google-for-spamming
C'mon guys - obviously this is totally Lijit.
#DeleteChrome
Okay, first off, you have to recognize that this is marketing-speak, not English, and worse than that, it's web 2.0 marketing speak. (Or 7.0 or mk 32 or whatever the hell they're calling it these days.)
That being said, your definition of a brand is a little narrow, even in English. A brand is not a trademark, it's a group of products which are linked in the public perception, before the megacorps, a brand was a company, now though...there are many companies which not only operate multiple brands, but even competeing brands. Coca-cola is a brand, Ford is a brand, Apple is a brand.
So, now onto curation, the big new thing (or at least, the new thing last time I paid any attention) in "The Web Experience", is that instead of our discovery of new websites etc coming from webcrawling search engines (Or before that professionally maintained directories (Think Yahoo! as it was), it's all done by referral through social media, etc. There will arise in our social circles someone who knows about subject X, and will provide a collection of information and links about subject X. That person will be the subject X curator. If a brand can gain the attention and trust of all of the subject X curators, they will be rich, or something.
I assume that "pull in" was used just because someone couldn't spell "leverage".
I needed a sig so people would know who I am, but I was too drunk to make something witty, so you get this instead.
Well... at the threat of drawing the usual ire of developers here, I might suggest you read:
http://www.chapterthree.com/blog/jennifer-lampton/wordpress-vs-drupal-saga-continues
though of course there are lots of other 'frameworks' such as RoR, Symfony etc that one might also make comparisons to.
The two main things in the above:
WP lacks a developed permissions system. In the end, I've seen this lead to serious conflicts-- people want perms because module X requires them to be superadmin to do Y, then, they use those perms to create havoc (delete others content, for instance).
An unreviewed plugins system, especially in the theme layer. It's common enough that an organization chooses a theme based on 'look', which has serious obfuscated errors or worse (virus distribution or vulnerabilities) in the code.
Something like Drupal is a larger commitment, in terms of learning and resources, and not without its negatives (documentation, consistency etc all have serious issues at this point--- but those problems are worse in WP); but in the long term, it gives you the ability to do a lot more, and its a lot more standardized in the way it does those things.
Or to quote most of the firms I know in our metro: we just won't take on WP projects (again). It might seem attractive if you were coming from the DIY impuse, but once you've used a more developed framework, it just looks like a lot of very, very inconsistent hackery with a smooth admin backend.
FWIW; I can't really address a specific non-profit's situation, without a lot more details about it, and (some) non-profits tend to be resource-poor.
Firefox does as well, but please, sweet jesus, tell me you weren't copying my block of text for a marketing page.
I needed a sig so people would know who I am, but I was too drunk to make something witty, so you get this instead.