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Trademark Trouble For RIM Over New "BBX" Name
AZA43 writes "As if its latest BlackBerry service outage--the worst in company history--and the mass exodus of BlackBerry users to iOS and Android weren't bad enough, RIM is now facing a potential trademark lawsuit over the name of its next generation BlackBerry OS: BBX. The BBX announcement was the most significant news to come from RIM's BlackBerry Developer Conference this week, and now it looks like RIM may have change the upcoming platform's name to something else. RIM just can't seem to do anything right these days."
I'm not going to say that picking a good name to brand your products is not a very important thing-nor that one shouldn't invest the proper amount of resources to properly secure it and make sure it's unique in the market you're aiming for. But I really wish some of these articles weren't so slanted against RIM. I know it's all the rage these days to kick them when they are down, especially when they are in this transition period where they are moving towards a new platform and some of the issues they've had-just makes me a little sad.
http://devblog.blackberry.com/2011/10/open-source-playbook-os/?CPID=TWDDevCon
As some people on the CrackBerry forums have said, "I could care less if they called it FROG OS" because it finally looks like RIM is starting to deliver on the promises they've put forward for the new platform. It almost looks to be the most open platform available now, where it offers several different options for developers to use. With both the WebWorks API for both BlackBerry OS and the Playbook OS or the Adobe AIR/Flex/Flash API, and now finally the NDK with a very focused porting of Open Source libraries.
And the kicker? The one thing that everyone has been saying that RIM can't pull off? You can take an Android .apk and repackage it as an PlayBook .bar file all without looking at the code just need to run a couple of commands and then side load it onto a PlayBook and then use that application right now with the OS 2.0 Developers Beta.
So... maybe they are going to have issues with BBX name.. If they have to change it? So what, it's not like it matters, because they are finally giving people what they wanted. A real development environment to target for their current and upcoming devices and platforms. They didn't seem to think so: http://crackberry.com/official-staement-rim-regarding-basis-claim-bbx-trademark
Keep in mind this is all based upon QNX which has an amazing history and is used in a lot more things then people realize. I cannot wait to see what will come of this, even if they take a massive beating on the way down. We've seen giants fall and return again. It's like karma after all.