Mastercard, Visa To Help Target Ads

Posted by Soulskill on Tuesday October 25, 2011 @08:47AM from the you-are-the-product-being-sold dept.

New submitter ThatsMyNick writes "The two largest credit-card networks, Visa Inc. and MasterCard Inc., are pushing into a new business: using what they know about people's credit-card purchases for targeting them with ads online. 'A MasterCard document obtained by the Journal outlines some of the company's plans, which included linking Web users with purchases. According to document, the credit card provider said it believes "you are what you buy." ... Visa is planning a similar service, which would aggregate its customers' purchase history into segments, including location, to make ads more effective at appealing to people in a respective area.'"

1 of 222 comments (clear)

Min score:

Reason:

Sort:

Well FUCK. by JustAnotherIdiot · 2011-10-25 09:12 · Score: 4, Interesting

make ads more effective at appealing to people in a respective area
Please, please no...I hate this place and the people in it with a passion, the last thing I want is to be bombarded with the bullshit they buy -.-

--
What do I know, I'm just an idiot, right?