Amazon Patents Gift Card Parental Controls

theodp writes "On Tuesday, Amazon received a patent on 'Customizing Gift Instrument Experiences for Recipients', which allows a gift card giver to not only recommend items via the gift card but also to restrict the types of things the card can be used to buy — and to get a report back on what the recipient purchases. From the patent: 'The rules could also specify that the available media be constrained by a rating, such as a parental rating (e.g. G, PG, PG-13, R, etc.) or media that excludes explicit lyrics or language. In other examples, the gift instrument purchaser directs that the gift instrument can only be redeemed for books (e.g., not video games), books of a selected genre (e.g., romance, action, historical, etc.), books having a selected author, etc.'"

Comments

XXX ?

[vlm]

I'm sure this will be marketed as wholesome as apple pie "think of the children" holier than thou for christmas, but can it be repurposed for Valentines day to only allow the purchase of triple X videos or triple X toys? This could be kind of fun.