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Is the Apple App Store a Casino?
An anonymous reader writes "Fast Company takes a look at the Apple App Store and concludes that it's a casino where most developers are making tragic losses and a tiny few are striking it filthy rich. The article discusses a new book exposing the App Store millionaires, called 'Appillionaires,' which compares the psychological effects of a hit app on a programmer to a gambler's high. One millionaire programmer explains the intense feeling of being in the top-ten: 'The App Store had established some kind of intravenous connection to my body and was pumping me full of Apple-branded heroin.' But, the piece warns, the majority of developers fail to make any return on their app."
If you develop yet another puzzle game, you're up to compete with the Zingas of the world, and chances are you'll hit the wall. On the other hand, if you focus on solving real problems and using the advantages of the platform to improve your customer's life, you might be onto something. Case in point, Appfluence (disclaimer: I co-founded it). We make Priority Matrix, a productivity app for a niche market that highly values time savings and clarity of mind. We're nowhere near top 10 (although we've been close at times), but it's consistent income with a lot of potential.
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I hear variations on this claim quite frequently.
Here are several links that dispute your recollection.
http://smallbiztrends.com/2008/04/startup-failure-rates.html
http://www.businessweek.com/smallbiz/news/coladvice/ask/sa990930.htm
http://blog.globalbx.com/2008/10/06/small-business-statistics-and-failure-rates/
A collection of results that span from your estimation to the inverse, http://www.moyak.com/papers/small-business-statistics.html
There also seems to be many discussions on the myth of high failure rates. for example, http://www.bnet.com/blog/business-myths/why-the-small-business-failure-rate-is-90-percent-smoke-and-mirrors/117
This certainly isn't rigorous, but my 3 minute Internet estimation is that you are broadly incorrect. Apparently, the notion of failure is complicated. Failures appear to be inversely proportional to seed capital. It varies substantially with race and industry. And the definition of failure may include businesses that close for reasons other than financial inviability.