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Apple Threatens Bistro Over "AppleADay" Name

itwbennett writes "In today's edition of David v. Goliath, Apple lawyers have sent cease and desist letters to a tiny health food restaurant in Luxembourg named AppleADay. For their part, the owners of AppleADay, with help from a lawerly friend, have promised that they would continue to sell only food, not computers. Of course, Apple knows as well as anyone that promises are made to be broken, having famously promised Apple Corps, the Beatles' production company, they would never get into the music business."

6 of 301 comments (clear)

  1. Re:Why are they such assholes? by haruchai · · Score: 5, Insightful

    Just because Steve Jobs is dead doesn't mean Apple is all out of assholes.

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  2. Re:They have to by Zancarius · · Score: 5, Insightful

    To my untrained eye, I have a hard time seeing how they could sue over the logo. It looks nothing like the Apple Computer, Inc. logo! I realize your intentions were to attempt to absolve Apple of wrongdoing, but I think that link has succeeded in helping me decide that this suit is/was even more petty than I gleaned from TFA.

    Yes, there's the issue of trademark dilution, but I think this is far beyond ridiculous.

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  3. Re:Why are they such assholes? by bonch · · Score: 5, Insightful

    This is a trademark issue, not a patent issue. Trademark owners have to defend it or risk losing it.

    That, of course, won't stop the Slashdotters from freaking out over nothing. Notice the article was submitted by the ITWorld author who wrote it. He knew exactly what he was doing and how this readership would react. It's all about page views. This story isn't even new; it dates back to late August.

  4. Slow newsday ? by CharlyFoxtrot · · Score: 5, Insightful

    Orignal story dates from the 5th of may (6 month old stories now Slashdot, really ?) There was a flurry of news reporting and no updates since then, not even on their Facebook page where the restaurant gleefully displayed its new found notoriety. So I'm guessing it turned out to be very much a non-story played up for advertising value.

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  5. Re:They have to by YrWrstNtmr · · Score: 5, Insightful

    Second, contrary to the headline, they're not threatening over the "AppleADay" name but the logo

    It looks like...a drawing of an apple. Hard to depict an apple without it looking like an apple.
    But there are significant differences. Hollow, 2 leaves on top, no bite out of the right side, different color.

  6. Re:Why are they such assholes? by king+neckbeard · · Score: 5, Insightful

    Yes, trademarks must be defended, but this is not an instance of that because Apple's trademark doesn't cover bistros.

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