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Verizon Announces Pay-Per-Use 'Turbo Boost' For Smartphones

renek writes "In one of the most brazen attacks on net neutrality to date, Verizon has announced it will offer a so called 'Turbo Boost' for smart phones that run on its wireless network. 'Verizon will publish an API that could allow consumers to 'turbocharge' the network bandwidth their smartphone apps use for a small fee, executives said Tuesday. Verizon anticipates that a customer running an app on a smartphone will have the option to dynamically snatch more bandwidth for that app, if network congestion slows it down, said Hugh Fletcher, associate director for technology in Verizon's Product Development and Technology team. The app, however, must be running what Verizon referred to as the network optimization API it is currently developing, and hopes to publish by the third quarter of 2012.'"

22 of 129 comments (clear)

  1. If... by msauve · · Score: 3, Informative

    this is simply local cache (like Akamai), which is what it sounds like, it's a service, not a violation of net neutrality.

    --
    "National Security is the chief cause of national insecurity." - Celine's First Law
    1. Re:If... by msauve · · Score: 2

      That's still net neutral. I don't see anything here which favors any particular service/provider.

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
    2. Re:If... by icebraining · · Score: 2

      Apparently I misread it. Sorry, disregard my post.

    3. Re:If... by siddesu · · Score: 3, Insightful

      Sounds more like yet another way to sell the same bandwidth to me.

    4. Re:If... by msauve · · Score: 4, Informative

      "It favors those who pay more. That's the whole problem that net neutrality is against."

      Huh? You don't pay your ISP more for more bandwidth today? It's not reasonable/acceptable for an ISP to charge on that basis?

      If anything, this seems like a good thing, since it's granular, and pay-as-you-go -- instead of simply paying for monthly bandwidth you may or may not take advantage of, simply buy a minimal level of bandwidth, and pay more as needed.

      Finally, you're wrong. Net neutrality is all about preventing service providers from charging unfavorable rates for access based on the service (especially competitive services, e.g. charging more for Netflix bandwidth than for a cable Internet provider's own IPTV offerings). There's nothing to indicate that is the case in this instance, that they would charge less for increased B/W to their own services than other ones.

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
    5. Re:If... by shutdown+-p+now · · Score: 2

      You're right - I had initially missed the fact that they're still charging the user here (though I would be extremely surprised if, pretty soon, there won't be an option for app author to pay in lieu of the user, with some convenient flat rate fee...).

      However, there is still a catch: if they merely wanted to let users pay for extra network speed, they'd just need to make their own app that lets them do so. Indeed, such things already exist, though I'm not aware of any examples among U.S. cellular providers. But, instead, they offer the API that lets developers integrate that functionality on a per-app basis. It sounds like it actually means that, if you, say, pay to get "turbo mode" in Skype, it will not apply to any other app used on the phone - otherwise why bother with app integration at all? If so, they've found a nice (and not very ethical, if you ask me). way to make their customers pay over and over again for the same thing. But, yeah, I guess this doesn't touch on net neutrality in its current shape.

      Net neutrality is all about preventing service providers from gaining competitive (monetary) advantage for their own services

      Not so. The canonical example of net non-neutrality is when ISPs provide services at some default (i.e. artificially degraded) speed, but allow content providers to pay extra for the privilege of having their traffic delivered at full speed - exactly what is proposed here, except that a different party pays for it. So it's almost there, they just need to make one last step - and I'll be surprised if they won't do so eventually.

    6. Re:If... by davester666 · · Score: 2

      But if you think about it, it can easily be against net neutrality, but just in a sneaky way.

      First, it means they have to throttle your network connection, otherwise why would you push to get a burst. And if everybody does it in your area, you get no benefit anyway, unless Verizon holds back some bandwidth from being used at all. And if they do hold back some bandwidth from everybody, then what are they selling you, 90% of 4G? 80%?

      Second, suddenly bandwidth becomes low enough for streaming to be problematic, so if you want to stream netflix or do facetime or skype, you need to push for a burst. And keep pushing to keep watching. So sad you can't use that VOIP app without paying extra. Maybe you should just make that long distance call using Verizon.

      This is just a way to charge you again for what you've already paid for.

      --
      Sleep your way to a whiter smile...date a dentist!
  2. Um... by jra · · Score: 2

    Nobody tell David Hasselhoff, ok?

  3. How is this different... by Anonymous Coward · · Score: 3, Insightful

    ...from an ISP offering (for example) 1Mbps and 10Mbps connections at different prices?

    It's actually better for the consumer, since you can buy the increased speed for a small amount of time as opposed to being forced to buy for a month or even multiple years at a time.

    As long as this API is open to all developers, it's not a violation of Net Neutrality.

    1. Re:How is this different... by msauve · · Score: 2

      "it's EXACTLY the same."

      No, it's very different. Today, US cell providers charge based on volume (GB/mo, but everyone gets the same bandwidth), on a long term contractual basis. This service offers fine-grained bandwidth increases (QoS), on an as-needed, pay-as-you-go, basis.

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
  4. Turbo Button by rossdee · · Score: 2

    I've been around long enough to remember the Turbo Button - it slowed the CPU to 8Mhz to be compatible with some games.

    1. Re:Turbo Button by maeglin · · Score: 2

      I've been around long enough to remember the Turbo Button - it slowed the CPU to 8Mhz to be compatible with some games.

      I believe it actually slowed the ISA bus down to be compatible with a slower standard and the CPU was clocked at a fixed multiplier so, as a side-effect, it too slowed.
       
      Anyway, I just enjoyed it 'cause it was an actual button on my PC. I wired the PC speaker through it to allow me to enable/disable to bleeper if it got out of control. (I changed the turbo setting using the keyboard lock.)

  5. Re:No developer will pay for this. by blanks · · Score: 3, Interesting

    Did a quick re-read and it turns out they are going to offer it for free to developers in hopes of forcing customers to click on a button to get charged for better network speeds.

    Somehow if their network is too saturated this client api will speed up their network they are saying. Oh, no it wont, they will simply throttle other paying customers while charging you an additional fee for a service you are all ready paying for.

    Oh and a great quote from the article :

      "And just because you request a high quality of service doesn't mean you're gonna get it."

  6. In other words... by milbournosphere · · Score: 5, Insightful

    "We'll sell you on bandwidth speed we don't have, and then charge you to actually use it."
    This is bullshit for quite a few reasons.

    1. Re:In other words... by Solandri · · Score: 2

      It's worse than that. "We'll take away regular bandwidth that other customers have already paid for, and give it to you instead if you pay us extra."

      I have no problem with them charging extra if they're going to add bandwidth and sell it to people who pay extra. But if they're going to implement this without increasing bandwidth, they're robbing Peter to pay Paul, without compensating Peter for the decreased bandwidth they're subjecting him to. Unlike regular economics, network bandwidth is a zero-sum game if the carriers aren't taking steps to increase it.

  7. Re:Turbo by istartedi · · Score: 2

    Yeah, but this is cyberturbo. I hope you don't kill yourself after reading that.

    --
    For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
  8. And all of a sudden.. by SuperCharlie · · Score: 4, Insightful

    Nothing seems to work so great without "turbo boost"..

  9. An interesting deal by tftp · · Score: 4, Insightful

    As many already said, this has nothing to do with net neutrality. However it has everything to deal with fraud.

    You, as a customer, are buying a cell phone and a plan that comes with it. You are expecting certain performance of the wireless link, and you are getting it for the moment. But later the cell operator decides to sell your bandwidth to the highest bidder! In the end everybody pays the "turbo" fee to get any bandwidth at all, but everybody is back to square one... except the cell company who has now more money. Time for the "hyper-turbo" sales campaign then, to fleece the sheep once more?

  10. Hay..wait a minute.. by SuperCharlie · · Score: 2

    What if the "turbo boost" is still within the advertised, agreed upon, paid for bandwidth.. how can "network congestion" magically appear and disappear from within the same level of service?

  11. good opportunity by Tom · · Score: 2

    Make sure this becomes their greatest failure - either slapped down by court with hefty fees, or driving away customers in droves, and nobody is buying it.

    If this fails dramatically, chances that others will copy it are very much reduced.

    --
    Assorted stuff I do sometimes: Lemuria.org
  12. Re:Turbo by dyingtolive · · Score: 2

    I think your signature actually just popped a couple of blood vessels in my brain. I just felt you should know.

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    Support the EFF and Creative Commons. The war is coming, and they're supporting you...
  13. Re:Not anti neutrality at all by rrossman2 · · Score: 2

    The issue is it sounds like it isn't the same quality of service. The cell phone providers are placing caps and other limits in place with claims the networks can't handle the increased demand. So if they are already congested, and people are paying more to have their apps/services bumped ahead of others who are paying the rates imposed to have certain speeds etc, its just a money maker for the cell carriers. Pretty soon you'd have to pay the extra fee just to have the same service quality you had before they offered the boost wince everyone is now doing it.

    Think about it as the line skip at an amusement part. When its new and only a few use it, well its ok. But as more and more use it, suddenly the "skip the line" line is now just how the old regular line was, with all the people paying more getting pretty much the same service they had before, and those left in the original line are completely hosed. The only way you can keep this for getting out of control is to place limits on the "line skipping" (Turbo mode), but what incentive does the company have to limit it since everyone will end up paying as the "original line" gets worse and worse, and there's no other real options since the phones are locked, they're most likely under a contract, and I'm sure the other big carrier will end up doing the same thing.