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How Android Phone Makers Are Missing the Marketing Boat

An anonymous reader writes "Why are Android device commercials showing giant robots and lightning bolts and not advertising features? Here is an interesting blog post of things Android device manufacturers could be doing to get ahead of Apple, but aren't." On a similar front, as a mostly happy Android user, I must admit envy for the jillions of accessories marketed for the iPhone, especially ones that take advantage of that Apple-only accessory port; maybe the Android Open Accessory project will help.

2 of 373 comments (clear)

  1. Re:Marketing and user experience by Anonymous Coward · · Score: 0, Troll

    That wasn't the point at all. The point was that a cheap Android phone does everything that Siri does on an expensive, subsidized iPhone; but people somehow think it's impressive that Siri does it, but they're not impressed when a cheap Android does THE SAME THING.

    Get it? It's not about price. It's just that Android is ahead of iOS, but the general, non-geek public can't see it.

  2. Re:Marketing and user experience by ColdWetDog · · Score: 1, Troll

    Siri is an incredible joke and is going to bite Apple in the butt.

    It's not reliable. You need a complex back end to keep the brains on, something Apple is now 0 for 3 on.

    It's not really any more useful than basic voice control - come on, how many people breathlessly spout text messages / appointments / reminders while running?

    It's not consistent. It is really annoying to have Siri get something modestly complex right one time, then wrong the next three times. The keyboard works all the time.

    The advertising push makes expectations quite high and when you can't make those expectations, you're going to get some serious bad feedback. Calling a 'beta' service isn't going to work anymore. Google killed that one a while back.

    Between Siri and the iCloud, I think Apple has managed to jump the shark. We may well be seeing the high point of Appleism. And that is a good thing. A somewhat humbled Apple might actually think a bit harder about what to do next.

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