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Schools Buy .xxx Domains In Trademark Panic
bs0d3 writes "Schools nationwide, including The University of Missouri and Washington University, are snapping up .xxx domain names to avoid people making porn sites with their names in the url. The new .xxx domain will be launched later this year, and before that, everyone with a trademark will have the opportunity to reserve names during what's called a "sunrise period". Someone is promoting the possible horrors of what could happen as a way to sell these domains, which cost up to $200 dollars per domain per year. Even though these schools may already be protected from defamation and trademark infringement, they still feel compelled to buy these names."
or, rather, you don't risk losing it by not defending it.
Only if you're doing it right ;)
Having actually attended an ivy league university......www.yalesluts.xxx and the like is, much to many undergrad's chagrin, deceptive advertising.