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Steve Jobs Wanted an iPhone-Only Wireless Network

jfruhlinger writes "One of the more profound ways that the iPhone changed the mobile industry was the fact that it upended the relationship between the handset maker and the wireless carrier: Apple sells many of its phones directly to customers, and in general has much more of an upper hand with carriers than most phone manufacturers. But venture capitalist John Stanton, who was friends with Steve Jobs in the years when the iPhone was in development, said the Apple CEO's initial vision was even more radical: he wanted Apple to build its own wireless network using unlicensed Wi-Fi spectrum, thus bypassing the carriers altogether."

12 of 263 comments (clear)

  1. Re:Neat by Anonymous Coward · · Score: 5, Insightful

    The walled garden would have replaced the internet.

  2. Smart Guy by iluvcapra · · Score: 4, Insightful

    Clearly a wise idea, but I wonder how he would have run a cell company different. How would rates be structured? Would the incumbents let iPhones roam on their networks or would they try to freeze-out the interloper? The mind boggles...

    One of the more profound ways that the iPhone changed the mobile industry was the fact that it upended the relationship between the handset maker and the wireless carrier

    It really only upended the relationship between Apple and its wireless carriers. Most phones are still marketed and sold the old-fashioned way, and Google doesn't have magic open-source-fairy dust that prevents carriers from selling crappy phones on very carrier-friendly terms.

    --
    Don't blame me, I voted for Baltar.
  3. technically unfeasable by JeffSh · · Score: 4, Insightful

    This would not have been feasible, which is why it didn't work. the idea of a carrier pushing through a wifi network with enough coverage space is laughable. The 3g/4g wireless spectrum operates entirely different than wifi because wifi is limited in many ways..

    The point is, we can all sit around and throw ideas and himhaw back and forth, but if things don't pass engineering/financial spec the don't get done. Applauding Jobs as a visionary for an idea that failed on technical and financial merit is kinda stupid.

    1. Re:technically unfeasable by ackthpt · · Score: 4, Insightful

      This would not have been feasible, which is why it didn't work. the idea of a carrier pushing through a wifi network with enough coverage space is laughable. The 3g/4g wireless spectrum operates entirely different than wifi because wifi is limited in many ways..

      The point is, we can all sit around and throw ideas and himhaw back and forth, but if things don't pass engineering/financial spec the don't get done. Applauding Jobs as a visionary for an idea that failed on technical and financial merit is kinda stupid.

      The success was in the not doing it.

      --

      A feeling of having made the same mistake before: Deja Foobar
  4. This is what I'll miss about SJ... by rAiNsT0rm · · Score: 5, Insightful

    Steve wasn't the greatest engineer, designer, or technologist but what he did do was think of what he saw as perfection and not waiver from it. This is the one thing I think all of us in tech really lost with his passing. Not even that what he came up with was always the best but the fact that he did dare to dream and then force it to fruition. So much of what we use and do came from his efforts even if they were taken or altered/improved upon.

    That is a very impossible thing to pass on or keep going by someone else and I really hope we don't begin a period of stagnation and minor iterative changes or updates because we seriously all lose. Linux, MS, or Mac user.

    --
    http://teasphere.wordpress.com - A little spot of tea
  5. It's The Standards, Stupid by Nom+du+Keyboard · · Score: 4, Insightful

    More proof that Apple doesn't believe in interoperable standards.

    Now who is surprised?

    --
    "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
  6. removing the middleman by v1 · · Score: 4, Insightful

    this isn't even slightly surprising. the carrier is the #1 obstacle between Apple and their iPhone. It's the one aspect they have very little control over, (or that even has a bit of control over them) and I'm sure anyone at Apple would love to see an independent network to run their iPhones on.

    Right now what does someone do if they get a lot of dropped calls? blame Apple. Sometimes it's Apple's fault like with the antennas, but Apple fixed that, because they could. What now? still getting dropped calls? AT&T sucks? There's really nothing Apple can do about that. Apple is completely dependent on the carriers to make their product work well, or work at all for that matter. Any business that has one of their flagship products held by the balls by a company they have little to no control over is naturally going to be looking for alternatives. It's not good when your company is at another company's mercy.

    --
    I work for the Department of Redundancy Department.
  7. Myopic by Anonymous Coward · · Score: 5, Insightful

    One of the more profound ways that the iPhone changed the mobile industry was the fact that it upended the relationship between the handset maker and the wireless carrier: Apple sells many of its phones directly to customers, and in general has much more of an upper hand with carriers than most phone manufacturers.

    Maybe in the United States, but in the rest of the world it's always been like this.

  8. SJ vs BG by y2imm · · Score: 4, Insightful

    The more I learn about Steve Jobs, the better Bill Gates looks.

  9. perhaps Google had similar idea by peter303 · · Score: 4, Insightful

    Google wanted to spend billions on spectrum. Google CEO was on Apple's board for a while.

  10. Re:Neat by marcosdumay · · Score: 5, Insightful

    Well, it is your carrier that is overselling their bandwidth. It is really not Apple's fault.

    It would be Apple's fault if your phone couldn't use a signal that was there, or if ou had to hold it in a funny way to not touch the antena. That problem you describe, it's really an AT&T problem.

  11. Re:Neat by nevillethedevil · · Score: 5, Insightful

    No. You're holding it wrong.

    Note to /. : Never say that to a girlfriend, no matter how true.

    I don't think that's going to be too big a problem around here

    --
    Be gone from my sight or prepare to feel my flaming wraith!