Google Upgrades WebP To Challenge PNG Image Format
New submitter more writes with news that Google has added to its WebP image format the ability to losslessly compress images, and to do so with a substantial reduction in file size compared to the PNG format. Quoting:
"Our main focus for lossless mode has been in compression density and simplicity in decoding. On average, we get a 45% reduction in size when starting with PNGs found on the web, and a 28% reduction in size compared to PNGs that are re-compressed with pngcrush and pngout. Smaller images on the page mean faster page loads."
Why not update the png format? See subject.
Another unsupported format from Google.
It's interesting how successful they are at dominating/directing so many areas of the Internet, but they seem so ineffectual in other areas like this and the video format they are trying to get the world to switch to.
CSS3 will soon eliminate the need for rounded corner images and gradient backgrounds
There never was any need for rounded corners and gradient backgrounds.
Give me Classic Slashdot or give me death!
It doesn't have to unseat anything. Google is in the interesting position of having some websites with a significant amount of traffic and a web browser with a significant number of users. All they have to do is have Chrome send it in the Accept header and have their sites pay attention to that header. Instant n% reduction of bandwidth used by images.
Right there, technological progress can stop and Google still comes out ahead. (Ignoring what they've paid to people to come up with WebP.) No rival has to be unseated.
OTOH, once your site starts receiving a significant number of image/webp (or whatever they're using) in the Accept headers from Chrome (and Opera!) users, you have incentive to reconsider taking advantage, and the network effect has started, bouncing back'n'forth between site developers and browser developers.
JPEG2000 didn't go this way because of the patent issue; from the very get-go, everyone knew they weren't allowed to use it. With WebP, it's either a mystery (if you're cautious) or allowed (because you trust that Google did a good patent search). Unlike JPEG2000, nobody has stepped forth and shown for sure that the tech needs to be sequestered for a couple decades. The default assumption about its legality is different.
As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.