Nature Publishes a "Post-Gutenberg" Electronic Text
lpress writes "Most of today's electronic textbooks are re-purposed versions of print books. Nature has published an e-text that departs from the traditional book format and business model. Their Introduction to Biology e-text was created from the ground up and consists of 196 modules rather than a sequential book and the student gets a lifetime subscription for $49. Nature will continuously update the e-text as the science and pedagogy evolve."
So far eBooks have not varied much from the formatting of printing books. I like the idea of taking advantage of the technology available for eBooks and perhaps making books more interesting or with more content, etc. I teach psychology at two colleges and I have noticed that some of the publishers of text books are beginning to do this (Pearson and McGrawhill are two).
http://www.busyweather.com/
This is a business model that is evolving away from the traditional print media. As soon as authors, publishers and printers/conversion vendors get it through their heads that content needs to be modular and easily accessible they more likely they are to win in this media format. Teachers/Profs want to be able to add/subtract at will and let students access the content. Students just want what they need, at a reasonable price. Institutions are being pressured to be green and keep costs low on these formats. It is nice in this model that the content isn't rented and is owned - the bad news is that the medium will likely change and the owner won't be able to migrate to the next big thing platform - that is the thing we should be thinking about now to make sure we don't get stuck locked to a specific technology. The answer is that electronic text MUST evolve in this fashion.
Honestly, while this might be innovative if you consider it from the perspective of 'ebooks', it sounds a hell of a lot more like early-90's AOL, with its subscriber-interaction features and assortment of proprietary content licenses available to customers, albeit delivered as a paywalled site on top of the WWW, rather than by dial-in alongside it...
There also seems to be a fair bit of 'the large print giveth, the small print and structure taketh away' going on. On the plus side, hurray, a publisher not trying to enforce some 180-day DRM timeout scheme using a horrid proprietary format and ghastly custom reader program! Wait... $49 gets me a 'lifetime' subscription; but the 'textbook' is arranged around a 'class', with a professor and other students, which is presumably going to last a relatively short period of time. Does 'lifetime' mean that I am allowed to log in and pick through the cobwebs for as long as I can remember my password? Does it break when the 'class' dissolves?
Really, this seems sufficiently unlike a textbook, and sufficiently similar to certain other offerings, that treating it by comparison to ebooks seems actively misleading... If you were forced to describe the service as "Like an ebook; but..." that ellipsis would be rather long. If, on the other hand, you said "Nature is charging $50 per person, per class, for their hosted competitor to Blackboard or Moodle; and is sweetening the deal by throwing in a whole bunch of premade content modules." you'd basically be done...
This isn't, necessarily, a bad thing; but it isn't a book.