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3-Way Price War On Black Friday: iPad, Nook, and Kindle

Posted by timothy on from the bunch-of-exploiters dept.

destinyland writes "Black Friday has touched off a three-way price war between Apple, Amazon, and Barnes and Noble. Kobo readers dropped their price to just $99 to compete with the Nook, only to discover that Barnes and Noble was lowering the price on their touchscreen Nooks to $79, to compete with the new $79 Kindle from Amazon. And meanwhile, Apple has announced aggressive pricing on all Apple products for Black Friday, reportedly including $100 off on MacBook and iMac products, and a $61 discount on the iPad 2."

3 of 230 comments (clear)

  1. $79 Kindle with "Special Offers" by Vecanti · · Score: 5, Interesting

    I notice there are two types of Kindles. Those that say Kindle and those that say, Kindle "with Special Offers". The $79 is with special offers. My understanding is that it will display ads for the entire life of the device for the cost saving over the normal price, is this true? It's a $109 without special offers.

    The Nook is $79 with no ads.

    I have no interest in either, but I wonder how many people are going to be WTF!? this christmas with their Kindle's as they didn't notice the "Special Offers" thing.

  2. Apple's pricing: "announced" or "reportedly"? by DavidinAla · · Score: 3, Interesting

    Did anybody notice the bizarro contradiction in the description of this story? If Apple had "announced aggressive pricing," the referenced article wouldn't be talking about what Apple was "reportedly" going to do. It can be announced OR it can be just rumored. You can't reasonably use both words.

    "And meanwhile, Apple has announced aggressive pricing on all Apple products for Black Friday, reportedly including $100 off on MacBook and iMac products, and a $61 discount on the iPad 2."

  3. Re:Price War? by hedwards · · Score: 3, Interesting

    For a one day sale yes, I'm not sure what Amazon gets out of it, but B&N desperately needs more mindshare going forward. I have one of the first gen Nooks, and it's really good hardware, but most of the time when I'm reading it nobody has ever heard about it. Granted that's in the general public, but still not good.

    Any money they lose on them on Black Friday is almost certainly going to be money well spent. The hardware is well polished and of good quality, and I can go into a B&N store and read free books every day if I like. Really, they ought to be advertising it on TV the way that Apple and Amazon do.