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EU Targets Facebook's Ad System
redletterdave writes "The European Commission plans to put a stop to the way Facebook gathers information about its users, including their political opinions, religious beliefs, whereabouts and sexual preferences, and how the social network sells that information for commercial purposes. A new EC Directive aims to ban targeted advertising unless users specifically allow it, and to amend the current European data protection laws to ensure consistency in how offending sites are dealt with across the EU. If the European Commission has its way, Facebook would suffer big losses in advertising dollars that fund its site, which would further damage the company's plans to go public next year. Facebook has defended itself, claiming its advertisers target wide demographics like age and location, rather than specific individuals. The Palo Alto, Calif.-based company denies outright that it misuses or mishandles user information."
... steps are taken to ensure that Big Brother doesn't get too big.
While here in the US, those who most love to cite Orwell also tend to want there to be no limits to what corporations can do, even when it's the corporations (far more so than the government) that are filling the power niches.
Check your premises.
This is not regulation of the Internet. This is regulation of advertising.
Seriously. If you aren't paying for it, you aren't the customer. You're the product being sold.
Securing their data is the duty of the users.
I don't think you understand the power of data mining. Humans are very, very bad at performing inference on many variables. Computers are very, very good at it. It's true that people have a responsibility to safeguard their own privacy, but that's no reason we should have artificial intelligence programs scanning people's every online move to infer as much as possible about them. That's fucking scary, and it's scary that you don't think it's scary.