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Merck Threatens Merck With Legal Action Over Facebook URL

angry tapir writes with an excerpt from a Techworld article: "Germany's Merck KGaA has threatened legal action after it said it lost its Facebook page apparently to rival Merck & Co. in the U.S., though it has yet to identify defendants in the case. In a filing before the Supreme Court of the State of New York, Merck said it intends to initiate an action based on the apparent takeover of its Facebook page at www.facebook.com/merck by its similarly-named but unrelated competitor, Merck & Co."

33 of 115 comments (clear)

  1. Not unrelated by leathered · · Score: 5, Informative

    Merck was a single German company prior to WWI, their North American assets were seized by the US government in 1917 and is now Merck & Co. What remained in Germany is now Merck KGaA.

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    For all intensive porpoises your a bunch of rediculous loosers
    1. Re:Not unrelated by Anonymous Coward · · Score: 5, Funny

      So the US liberated them?

    2. Re:Not unrelated by AgNO3 · · Score: 5, Funny

      Yes the US liberated them much like the peaceful liberation of Tibet by China

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    3. Re:Not unrelated by Qzukk · · Score: 2, Interesting

      In other words, Facebook being on American soil, this was just a delayed seizure of North American assets?

      --
      If I have been able to see further than others, it is because I bought a pair of binoculars.
    4. Re:Not unrelated by chrb · · Score: 4, Informative

      American soil? Facebook's international HQ is in Dublin. That makes its international operations subject to E.U. law.

    5. Re:Not unrelated by Anonymous Coward · · Score: 5, Informative

      Not quite. That may be their "international HQ" (i.e., their base for international operations), but in terms of the company overall, according to your link, "Facebook is a privately-held company and is headquartered in Palo Alto, Calif."

    6. Re:Not unrelated by Guppy · · Score: 2

      Huh. Confused me a bit, as I previously thought the German side decided to rename themselves as EMD (for Emanuel Merck Darmstadt). Didn't realize the new name only applied when they're operating in the U.S.

      Many of us who've worked in laboratories are quite familar with EMD, they're a major supplier of chemicals to the pharmaceutical industry (and other chemical industries). I'll be there are bottles of stuff labeled EMD in some of Merck's (U.S.) facilities right now.

    7. Re:Not unrelated by timeOday · · Score: 2
      Wait, are we talking about the common-senses truth here, or the open lies companies use to evade (oops, "avoid") taxes?

      Google, the owner of the world's most popular search engine, uses a strategy that has gained favor among such companies as Facebook Inc. and Microsoft Corp. The method takes advantage of Irish tax law to legally shuttle profits into and out of subsidiaries there, largely escaping the country's 12.5 percent income tax.

    8. Re:Not unrelated by rednip · · Score: 4, Informative
      --
      The force that blew the Big Bang continues to accelerate.
    9. Re:Not unrelated by timeOday · · Score: 2

      What percentage of their revenue do they book in Ireland?

  2. Light on info by bryan1945 · · Score: 4, Informative

    Merck Germany says it had "an agreement" with Facebook for the name. Later Merck America was running the page. No where in TFA does it says Merck G is suing Merck A, only Facebook. Once again TFS screws up the headline on TFA.

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    1. Re:Light on info by msauve · · Score: 3, Informative

      Merck Germany filed in NY so it could do discovery and find out who moved their cheese. It's not clear at this point if the FB page was turned over to Merck US by FB, or by someone else (Merck Germany employee or contractor) who had administrative privileges.

      But, just as FB support multiple "John Smith" pages, there are multiple Merck pages. Merck Germany still has one, with posts going back more than a year, but which was pretty inactive. The US Merck has it's own page. So, maybe the Germans are just clueless or confused. Or, maybe it's because the simple link - http://www.facebook.com/Merck is linked to the US one (the full URI to the US one permanently redirects to the simple one), but it used to be linked to the German one. It seems to me that's something FB would have done - I doubt a user can control that. And, FB may have done that simply to point to the more active and popular "Merck." The US site has had 30 posts since September, the German one, 19 in a year and a half.

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
  3. I'm with Merck on this by Anonymous Coward · · Score: 5, Funny

    I hope they take Merck to the cleaners while defending their IP.

  4. Kommanditgesellschaft auf Aktien by tepples · · Score: 2

    KGaA is German for a specific kind of "limited partnership". It'd be like saying a limited liability company can use "LLC" as its name.

  5. Re:Companies suing companies? But, but........ by Anonymous Coward · · Score: 2, Insightful

    But didn't you know corporations are people too.

  6. Patents were affected by WW1 also by perpenso · · Score: 4, Interesting

    So Trademark law isn't designed to take World War I into account? Ya know, it was kind of a big deal.

    Neither is patent law. Bayer lost aspirin. The US Army stopped paying royalties to Mauser over the "infringing" M1903 Springfield rifle.

    1. Re:Patents were affected by WW1 also by sortius_nod · · Score: 5, Insightful

      It's not what you pirate, but who sanctions the piracy.

    2. Re:Patents were affected by WW1 also by Anonymous Coward · · Score: 2, Insightful

      It's not what you pirate, but who sanctions the piracy.

      This must be the first ever occurrence on the internet where the use of the word "pirating" for "IP infringement" is apt.

      (and yeah I know that it is lazy to use "IP" for all kinds of copyrights, patents, etc...)

  7. This just in... by msauve · · Score: 4, Informative

    "Facebook Inc said on Monday that it made a mistake in letting Merck & Co take over a page on the social networking website from its German rival Merck KGaA." - IBTimes

    --
    "National Security is the chief cause of national insecurity." - Celine's First Law
    1. Re:This just in... by Ichijo · · Score: 2

      Easy solution: auction the name every year for a 1-year license. Facebook wins, the auction winner wins, everybody wins!

      --
      Any sufficiently unpopular but cohesive argument is indistinguishable from trolling.
    2. Re:This just in... by Anonymous Coward · · Score: 2, Informative

      "Facebook Inc said on Monday that it made a mistake in letting Merck & Co take over a page on the social networking website from its German rival Merck KGaA." - IBTimes

      Notice it also says:
      Facebook plans to make the URL www.facebook.com/merck unavailable for use until both Mercks agree which company may use it. The companies may request other URLs and maintain presences on Facebook.
      Sounds more like they did want to take it away.

  8. Re:Companies suing companies? But, but........ by dougmc · · Score: 4, Informative

    For the record, the "McDonalds hot coffee" thing was NOT an example of lawsuit abuse, even though it's commonly trotted out as an example of it.

    It's more an example of "McDonalds screwed up, then refused to do anything to make it right, then was sued and lost".

    More on it can be found here and if you think she wasn't that badly hurt, check out the picture of the burns here (warning: not safe for lunch).

  9. Re:Companies suing companies? But, but........ by Anonymous Coward · · Score: 2, Funny

    > Coffee is often made with boiling water

    Coffee should *never" be made with boiling water as that scalds the beans.

  10. Re:Companies suing companies? But, but........ by Anonymous Coward · · Score: 2, Insightful

    French fries are made with boiling oil, but I would expect the final product to be served at a temperature that's safe to eat.

    Much like I'd expect coffee to be served at a temperature that's safe to drink.

  11. Re:Companies suing companies? But, but........ by artor3 · · Score: 5, Informative

    185F is reasonable for the temperature the coffee is prepared at, not the temperature at which it is served. It should be served closer to 160F. McDonald's was overheating it so that it would stay hot longer (allowing them to serve it for a longer period, and thus make fewer pots over the day).

    Furthermore, the woman only asked for $20k, barely enough to cover her medical expenses and lost work hours. She wasn't being greedy at all. It was McDonald's choice to risk a jury trial, and they paid for it. Losing a jury trial should be more expensive than settling, otherwise corporations have no incentive to ever settle with us comparatively short-lived humans.

  12. Re:Companies suing companies? But, but........ by msauve · · Score: 3, Insightful

    Nonetheless, it often is. The same article goes on to say "About 200 degrees Fahrenheit is the optimal temperature to make coffee," and the National Coffee Association agrees, and goes on to say that "If it will be a few minutes before it will be served, the temperature should be maintained at 180 - 185 degrees Fahrenheit."

    So the point stands - 185 degrees shouldn't be an unexpected serving temperature.

    --
    "National Security is the chief cause of national insecurity." - Celine's First Law
  13. Re:Companies suing companies? But, but........ by cdecoro · · Score: 3, Interesting

    Sorry, but that simply isn't the state of the law -- certainly not in America, at least. The general theory for slip-and-fall cases is one of negligence: did the defendant fail to meet the standard of behavior that a reasonable person in similar circumstances would take, and if so, did that conduct cause the plaintiff's injury. If not, no liability.

    The Hot Coffee case operated on a more plaintiff-friendly theory: in product-liability cases, liability is "strict." That is, courts will not ask whether the standard of care was negligent, only whether the product was defective, and did that defect cause the injury. The plaintiff there argued that coffee served at 185F was per se "defective," thus it didn't matter whether McDonald's was otherwise negligent. This is arguably the most questionable part about that lawsuit, since many people (including other courts) disagree with that premise, and instead argue that coffee *should* be served that hot. See McMahon v. Bunn-O-Matic Corp., 150 F.3d 651 (7th Cir. 1997):

    "The smell (and therefore the taste) of coffee depends heavily on the oils containing aromatic compounds that are dissolved out of the beans during the brewing process. Brewing temperature should be close to 200 F [93 C] to dissolve them effectively, but without causing the premature breakdown of these delicate molecules. Coffee smells and tastes best when these aromatic compounds evaporate from the surface of the coffee as it is being drunk. Compounds vital to flavor have boiling points in the range of 150–160 F [66–71 C], and the beverage therefore tastes best when it is this hot and the aromatics vaporize as it is being drunk. For coffee to be 150 F when imbibed, it must be hotter in the pot. Pouring a liquid increases its surface area and cools it; more heat is lost by contact with the cooler container; if the consumer adds cream and sugar (plus a metal spoon to stir them) the liquid's temperature falls again. If the consumer carries the container out for later consumption, the beverage cools still further."

    But one way or the other, causation is absolutely required. If you slip on your own shoelaces at McDonalds, and there is no link whatsoever to McDonald's conduct, you're necessarily out of luck.

  14. Re:Companies suing companies? But, but........ by harryjohnston · · Score: 2

    No reasonable person would expect coffee sold at a drive-through to be hot enough to cause serious burns, and no sensible person would knowingly buy such coffee. Liquids in cars are liable to spill now and then, no matter how much care you take.

    By way of analogy, if you paved a footpath with broken glass, and someone fell down and seriously injured themselves, would it be their own fault for falling down or yours for using broken glass? After all, everybody knows that care must be taken to avoid falling down. (What they don't expect is for the consequences to be disproportionate.)

  15. Re:Companies suing companies? But, but........ by FooAtWFU · · Score: 2

    Coffee is supposed to be served at a temperature where it will taste good

    FTFY. Of course, this being McDonald's, that's sort of a moot point...

    --
    The World Wide Web is dying. Soon, we shall have only the Internet.
  16. Re:Companies suing companies? But, but........ by Solandri · · Score: 4, Interesting

    185F is reasonable for the temperature the coffee is prepared at, not the temperature at which it is served.

    Bunn (maker of most of the commercial coffee brewing machines in the U.S.) recommends the coffee be held at 175-185F. This is the temperature when it comes out of the serving machine (it is held in the serving machine prior), and the temperature setting which was at issue in the lawsuit. It is the same temperature used by restaurants nationwide, including Starbucks.

    The plaintiffs in the lawsuit surveyed coffee temperatures at other restaurants nearby, and stated "Other establishments sell coffee at substantially lower temperatures." Note the wording. They didn't give the average temp, nor a range of temps. They simply stated that some restaurants sold their coffee at a much lower temperature. If they had found that McDonalds coffee was unusually hot, they would have stated something more like "most establishments sell coffee at substantially lower temperatures." That they didn't indicates it's just deceptive wording used to take a survey which didn't support their case, and made it appear as if it did.

    McDonald's was overheating it so that it would stay hot longer (allowing them to serve it for a longer period, and thus make fewer pots over the day).

    McDonalds set the temperature that high because people complained about it getting too cold by the time they got home or to work. After the lawsuit they tried lowering the temperature, but too many people complained and they raised it again. Today, McDonalds follows Bunn's 175-185 F recommendation. The lawsuit changed nothing about how coffee is served.

    And how do you figure hotter coffee leads to brewing fewer pots each day? These machines are temperature regulated. If you set it at 185F, it will keep the coffee at 185F all day. If you set it at 165F, it'll keep the coffee at 165F all day. You don't brew it, use it until it cools, then throw the rest out once it gets too cool. If anything, hotter coffee would lead to brewing more coffee, as the water and aromatics will evaporate more quickly at higher temperature.

    If you take the number of burns reported from spilled McDonalds coffee, and divide it by the number of cups of coffee McDonalds sold in the same time period of those spills, you'll arrive at an accident rate for McDonalds coffee. If you then compare that accident rate to other accident rates, you discover a funny thing. If you drive 5 miles round trip to buy your McDonalds coffee, you are actually more likely to die in an auto accident buying your cup of coffee, than you are to be burned from spilling it on yourself.

  17. Re:Companies suing companies? But, but........ by sosume · · Score: 2, Insightful

    And thanks to this logic, consumers all over the world are now regarded as little children. Warnings are placed everywhere. You are not allowed any initiative anymore, all in fear of a lawsuit. So much money going to waste. And all that because some prick wanted to extort McDonalds.

  18. Re:Companies suing companies? But, but........ by deniable · · Score: 2

    Actually, the 700 claims prior to this one indicate that McDonalds knew about and should have dealt with it.

  19. Re:Companies suing companies? But, but........ by dougmc · · Score: 2

    (Oops, EU says you can't say that.)

    No, as I understand it, you can't claim that water can prevent dehydration. I don't think they stop you from saying that it's wet. (yet?)