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Groupon Not Doing So Well On Wall Street

bdking writes "Shares of the daily-deals site were up Tuesday, but Groupon's ride on Wall Street since going public in early November has been almost all downhill. And there's no evident catalyst to reverse the slide." From the looks of it, Groupon is blowing all of its money attempting to expand in the face of ever-growing competition in a market with trivial start-up costs.

44 of 140 comments (clear)

  1. Show me the money by Anonymous Coward · · Score: 2, Interesting

    How does a company with a lack of value go on the stock market, IPO and expect there value to go up? This is the big world of money, show me the money!

    1. Re:Show me the money by bluefoxlucid · · Score: 5, Insightful

      It's simple: They IPO'd. They don't give a shit about their stock price; they have your money. An IPO is always a bad buy-in because they'll do everything in the world to inflate their stock price. The IPO brings cash to the business; then us traders trade little sheets of paper back and forth for some imaginary value, hoping that we can figure out when the value is going to stop going up and then distribute our papers to other idiots, then buy them back when the value is going to stop going down. In this way we get other paper (called money) in greater quantities than the little papers (called stock) that we're trading around.

      Facebook will do this too. They'll IPO, you'll hear singing praises about how this is THE IPO you want to get on--it's friggin' Facebook. You'll see their stock price go up for a day or two after. Then down it comes. LNKD did the same thing.

    2. Re:Show me the money by aldousd666 · · Score: 5, Interesting

      they only floated 5% of the company shares. principals all had a nice ejection seat.  the stock price goes up on the first day because everyone wanted to borrow it so they could short it.  the IPO underwriters make a fee on the offering, the principals cash out, some early bird flippers turn a profit on people looking to supply the borrow or cover their shorts, and they exit too. who's left? the market bagholders who get excited about 'new technology booms' from watching CNBC over their orange juice. it's basically a ponzi scheme.  I hope they drown in it.

      --
      Speak for yourself.
    3. Re:Show me the money by bluefoxlucid · · Score: 2

      Wow google took off fast. It only lost for about half a month or so, $108 to $100, then went through the roof. I mean that's still bigger than the standard 6% stop loss, but yeah. (Google shows Google's first day as August 20 2004 at $108, and September 3 as the bottom; I don't see the original $85). Yahoo says Aug 19 2004 at $100 ... so yeah, good buy in.

      how did this happen? Did Google not overhype its IPO, or did Google take a large holding in Google stock? Or is this a double-dip tactic, where the company pays its executives in stock and thus the increase in stock price is a good thing more important than, say, IPOing way more stock at the same price (i.e. as if the stock split and then recovered its per-share price)?

    4. Re:Show me the money by vlm · · Score: 5, Informative

      it's basically a ponzi scheme.

      Nope, not even close.

      The situation is analogous to "begs the question". "begs the question" has a technical very specific philosophical meaning but in modern prose it almost exclusively means "Insert wordy semi-scholastic filler phrase here". Also see "price point" instead of "price", etc etc. Hell, see "etc" too.

      In modern American speech, "ponzi scheme" is a semi-scholastic phrase meaning "it sucks" or "I don't like it" or "they're crooks". It does have a real technical meaning and describes a criminal activity which has nothing at all to do with your explanation in any form. Ironically (irony is another often re-imagined word) their sales/finance strategy is vaguely ponzi like, in the sense that all corporate sales/finance strategies are when they reinvest any profits in the company, but not really, not in a criminal sense anyway, and certainly not in the market explanation you provided.

      I can't think of a way to run a ponzi in/over/with a market like you describe... maybe a boiler room operation cooperating with false price quotes could pull it off?

      Note that I'm not defending them; they appear based on lots of journalist stories to have published fraudulent financial data. That would make them frauds, not ponzi operators. I'm just saying it does no one on either side, any good, to describe a bank robber as a kidnapper, or describe a horse thief as a murderer.

      --
      "Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
    5. Re:Show me the money by aldousd666 · · Score: 4, Informative

      no. it means you pay out the early suckers with new suckers money. that is the definition of a ponzi scheme. when you run out of new suckers the whole thing breaks down.

      --
      Speak for yourself.
    6. Re:Show me the money by Anonymous Coward · · Score: 2, Insightful

      $85 was the initial listing price, it was over $108 at the end of the day. As to how this happened, there's a few reasons. First, at the time nobody really knew what Google was worth, there was still some belief that their Search was worth more than their advertising, because their was a strong belief at the time that internet advertising wasn't worth that much. Which brings us to the second reason, which is that it was 2004, and the dot com bubble was still pretty fresh in peoples minds, and thus people were hesitant to get onboard with any internet company, regardless of how successful. But the real reason it's worked out well is because Google has been a successful, profitable company for the last 7 years, so their stock has continued to go up. If Groupon ever actually turns into a profitable company, people who bought in at $30 and are still holding those shares in 5-8 years will make a hell of a lot of money. It's the interim that's going to be ugly, and there's certainly no guarantee the company will even survive that long. But damn near any company, if you get in on the IPO and they stay profitable for an extended period of time, you will make money.

    7. Re:Show me the money by aldousd666 · · Score: 4, Interesting

      yes, I do agree on that last point.  I still see similarities of the IPO with madoff and ponzi's deal though since you as the original seller know there is no value to the company, really because the business model is dead in the water (For lots of reasons.)  So the only way it is any good to anyone on the stock market is if the price is above zero, and for each guy selling it, it gets a little closer to zero every day, without possibility of going up because the model doesn't support a higher price nor dividends.  There is nothing on the horizon for them that can pump up the price short of people (new suckers) thinking they'll get to flip it to someone else.  This is very much like a ponzi scheme. perhaps the fault doesn't lie entirely in the company, but also with everyone else who made an IPO on a sham operation possible.

      --
      Speak for yourself.
    8. Re:Show me the money by vlm · · Score: 2

      There is nothing on the horizon for them that can pump up the price short of people (new suckers) thinking they'll get to flip it to someone else. This is very much like a ponzi scheme.

      No, it is very much like an improperly identified, yet accurate, well summarized, well written, and fairly elegant one line description of the endgame of "greater fool theory".

      The wikipedia article isn't that great, but:

      http://en.wikipedia.org/wiki/Greater_fool_theory

      If you have an editor account on wiki, you could probably cut and paste your one liner into that article as a description of conditions at the end stages of a GFT operation.

      GFT is the most profitable investment strategy during a bubble. During the second great depression? Not so good. I guess we'll all see how it turns out.

      --
      "Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
    9. Re:Show me the money by Anonymous Coward · · Score: 5, Funny

      I stopped reading at your last comment because the fixed width font hurts my eyes.

    10. Re:Show me the money by icebraining · · Score: 3, Informative

      Slashdot just uses whatever monospace font you have configured - it's not his fault you have Courier New.

      In Firefox you can configure that in the Content tab in the preferences. I use Inconsolata and I find his post very readable.

    11. Re:Show me the money by lucm · · Score: 2

      it's basically a ponzi scheme

      You mean: a Grouponzi scheme

      --
      lucm, indeed.
    12. Re:Show me the money by Ray · · Score: 2

      There is nothing on the horizon for them that can pump up the price short of people (new suckers) thinking they'll get to flip it to someone else.

      Congratulations. You've just defined Wall Street in a nutshell.

  2. trying to figure out how this would work by Anonymous Coward · · Score: 5, Funny

    If 50,000 people each agree to buy 10 shares of AAPL, Apple will give them the stock for 20 percent off and then give half the proceeds to Groupon?

    Nah, I don't think they'd go for that.

    1. Re:trying to figure out how this would work by History's+Coming+To · · Score: 4, Funny

      Come on mods, that's funny! I wonder what would happen if you tried to sell Groupon stock via Groupon....

      --
      Please consider this account deleted, I just can't be bothered with the spam anymore.
    2. Re:trying to figure out how this would work by davidbrit2 · · Score: 4, Funny

      Try to imagine all life as you know it stopping instantaneously, and every molecule in your body exploding at the speed of light.

    3. Re:trying to figure out how this would work by alvinrod · · Score: 5, Funny

      It's very similar to when eBay acquired Paypal. Paypal sold itself on eBay and eBay paid for the auction using Paypal. No one is still entirely sure how that works, but one investor was quoted as saying, "Favorably."

    4. Re:trying to figure out how this would work by drkoemans · · Score: 2

      Yes, truly funny but I think the better punchline would have been "but one investor was quoted as saying, "A++++++++ FAST SHIPPING! WOULD BUY FROM AGAIN"

  3. Hey, Google... by boristdog · · Score: 4, Funny

    Can we just go ahead and take that 6 billion you offered earlier and call it squaresies?

    1. Re:Hey, Google... by Rudeboy777 · · Score: 2

      The deal would have never gone through.

      Completing a business deal of that magnitude requires going over the books with a fine-toothed comb on the part of the company doing the buying. Groupon's books would not have passed the litmus test, as you're seeing now that they've managed to go public.

      --

      From hell's heart I fstab at /dev/hdc

  4. Stocks 101 by zerofoo · · Score: 4, Insightful

    Share price is a function of revenues. Cash flow and profitability determine stock price.

    Companies that do little to generate cash and profits don't deserve a high share price. Did the dot com boom teach us nothing?

    1. Re:Stocks 101 by Demarche · · Score: 5, Insightful

      In a sane world, Share price is a function of revenues. Cash flow and profitability should determine stock price.

      There, I fixed that for you.

    2. Re:Stocks 101 by vlm · · Score: 4, Interesting

      Share price is a function of revenues. Cash flow and profitability determine stock price.

      Companies that do little to generate cash and profits don't deserve a high share price. Did the dot com boom teach us nothing?

      Stock price is a function of supply and demand by short term speculators. To some extent its centrally controlled; look at the "constant" demand by 401K retirement purchases for the past few decades, and when those purchases turn into sales due to retirement/death/perma-un(der)employment, look out below... There is some impact by corruption, mostly insider trading, but also industry wide a lot of front running.

      Stock value is a mathematical function of net present value of future dividend income, and the worth of the corporate balance sheet divided by the number of shares with corrections for market friction both up and down. Both are obviously centrally controlled; an example is federal interest rates in comparative NPV calcs and federal control of inflation vs the ROI of historical corporate investments; but indirectly there are the effects of regulation purchased by the corporation from lawmakers, and effects from taxation, for example a dollar of dividend income is worth less than a dollar on the balance sheet to a 401K investor due to cap gains vs dividend income tax laws. Management has a slight impact on stock value, but the prevalence in group think and herd behavior means they all pretty much do the same thing, so they're not too important. Corruption has a huge impact on value, most corporate accounting numbers are on the edge of legality, the huge impact of government control of businesses is controlled by comparatively small bribes (both legal and illegal) to govt officials. Corruption is a much bigger problem for stock values than stock prices.

      On average, if you buy at a price lower than the value, you come out ahead, and vice versa, just like price vs value of real estate or beanie babies or ham radio gear or anything else. However there is an old saying about the market having the ability to be insane longer than you have the ability to remain solvent, so look out... Also both price and value are almost completely centrally controlled with little impact from "market forces" so they are to some extent a proxy for how much the individual investor / speculator trusts corporate owned politicians.

      Not a wiki cut and paste, all my own words except my attempt at recalling the "ability to remain solvent" quote.

      --
      "Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
    3. Re:Stocks 101 by Yvan256 · · Score: 3, Funny

      That's because Microsoft is the only company that actually has an Outlook.

  5. Business are getting smarter, too by tgd · · Score: 5, Insightful

    They're starting to realize that Groupon customers don't translate into long-term customers, which makes the value of offering deals on Groupon very low.

    1. Re:Business are getting smarter, too by stwf · · Score: 5, Interesting

      Yes, and its very disrupting to the current clientele. Our yoga studio offered a groupon and what we got was a month or two overcrowded classes, and a bunch of angry regular customers who want to know why they are paying so much more for their classes. She ended up having to extend the offer to everyone for a month to quiet them down.

      Plus the GroupOn people were almost universally idiots.

  6. Get your groupon stock now! by sociocapitalist · · Score: 5, Funny

    50% off, limited time only!

    --
    blindly antisocialist = antisocial
  7. why do I get the mental image by circletimessquare · · Score: 4, Insightful

    of some 60 year old clueless investors with money to burn but not much web savvy, some 30 year old wall street sharks eager to pump a price and cash in on their cluelessness, and a bunch of 20 year olds rolling their eyes and going to pick up their cheap cupcakes?

    because the story can't possibly be "promising tech company not so promising". so nobody learned anything from the dotcom crash 10 years ago? is it 2001 or 2011?

    this story arc is completely and utterly predictable. clearly i'm not some wall street genius: i'm certain most people posting on this site saw this whole story arc coming too

    so why the bleep is it still happening?!

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
    1. Re:why do I get the mental image by robogun · · Score: 2

      The explanation is just about half of the population has less than average intelligence.

      Somehow many of those have more than average money, and devices like this IPO are a great way to get it.

  8. The problem is greed by Anonymous Coward · · Score: 5, Informative

    Groupon is dumping VC money directly to the founder's pockets and screwing the businesses that participate. That combination will result in failure.

    1. Re:The problem is greed by sugarmatic · · Score: 3, Interesting

      It isn't greed alone. It's stupidity in its many forms- and the Dunning–Kruger effect looms larger than life in each VC firm I've ever met (perhaps a dozen? Not a lot, but an unfortunate sampling at best).

      VC's seem to attract people who are genuinely affable communicators but poor judges of what they are taking their shareholders into.They are predisposed to be gullible by a variety of factors that include greed, overconfidence, a desire to use a good story as a means to make themselves appear competent, and pressure to find new ventures. The entire industry is rife with personality-driven bubbles. Frankly, the irrationally manic atmosphere of the entire system creeps me out. They seem to come off like dodgy vacuum salesman, particularly in the wakes of their inevitable collapses.

      These things tend to drive a firm to go after the 'best' stories, not actual sustainable business ventures. The two do not often intersect, but this goes against the mantra of the VC business.

      If there were a way for an individual investor to short these sorts of things, I'd love to hear about them. There are several other candidates out there I'd love to invest in this way. I'm obviously pretty clueless abut how to do this, though.

      Anyone have an idea if this is possible?

  9. How does this work? by Bazman · · Score: 4, Interesting

    How does groupon work?

    Company A has a product that normally sells for X. They get a deal with groupon to sell it for Y, such that Y < X.

    Groupon take some cut, so the retailer is getting A, such that A<Y<X.

    So I call the retailer and go 'hey, let me buy your thing at price B', such that: A<B<Y<X.

    The retailer gets more than they would from groupon. I pay less than I would if I'd gone through groupon. Groupon get zilch. I win, the retailer wins. My only issue is how I pitch the price B. But for me, anything below Y is a win for both of us, I just don't know what A is (if I go below that, the retailer is better off with groupon).

    Or I've missed something, apart from the fact that if groupon didnt exist I wouldn't have heard about the retailer in the first place...

    1. Re:How does this work? by Anonymous Coward · · Score: 2, Interesting

      It was never an online coupon business. It's been an *investment scam* from Day 1. The people running it have taken many hundreds of millions of dollars of investor money... for themselves. The coupon side of it is just a front, and has lost money every day.

      Holy crap... my CAPTCHA is... "tulips"... what a coincidence!

    2. Re:How does this work? by mattie_p · · Score: 2

      Easy, don't pitch price B. Pitch price Y, so that you support small mom and pop businesses with a sustainable profit, and give them your repeat business. Groupon is nothing more than a means of advertising a discount, except that instead of charging a set price (as in a newspaper) for distributing the coupon, they charge a percentage of the sales. Based on what I've seen elsewhere, groupon generally takes about 50% of Price Y. That may or may not be accurate, but I suspect it is somewhere in the ballpart. After all, iTunes charges 30%.

  10. You're wrong - Groupon is a Ponzi scheme by tomhudson · · Score: 4, Interesting

    They have admitted in their filings that they are using the float from both the income from new sales, as well as the hold-backs on the money they owe merchants (they can take 3 to 4 months to pay out) to support their business.

    They don't have any profits once they pay their sales reps and the merchants they owe money to - they've also failed to put aside the money from unused groupons - most consumers don't know that in many states they can claim a refund from groupon up to 5 years later for unused tickets.

    First attorney-general who goes after them sinks them.

    1. Re:You're wrong - Groupon is a Ponzi scheme by vlm · · Score: 2

      They have admitted in their filings that they are using the float from both the income from new sales, as well as the hold-backs on the money they owe merchants (they can take 3 to 4 months to pay out) to support their business.

      Dude that is every manufacturing plant that has operated in the last century, or at least post-first-great-depression, not a scam at all. See "net 30 account" etc. Also see restaurants, retail stores, some warehouse operations, darn near any business involving "move this here, in exchange for this money, eventually".

      Now if you lie about it, and put that debt down as a cash asset on the balance sheet, or if you play games to avoid placing it on the cashflow statement, that is financial fraud.
      If you violate your contractual "net 30" account terms, there are all kinds of civil law violations.
      There are also ways to get in trouble with the IRS if you are obfuscating who's paying who how much interest (or imputed income from not paying whats actually owed, etc)

      They don't have any profits once they pay their sales reps and the merchants they owe money to

      Being stupid or a failure isn't a crime, or frankly even all that unusual.

      they've also failed to put aside the money from unused groupons - most consumers don't know that in many states they can claim a refund from groupon up to 5 years later for unused tickets.

      "manufacturers coupons" have been tired old case law since coupons became "cool" in the great depression. I'm not going to pretend to be an expert on coupon law, and I'm guessing you aren't either. I can assure you that at least 20 years ago in the grocery business we did not keep 5 years of cash reserves equal in value to every coupon we printed for the previous 5 years. If you think about it, at a couple percent off for a fraction of the store per week, that coupon fund would end up being some multiple of the balance sheet of the entire corporation and most of the plants feeding us.

      I do agree fully that they're running themselves into the ground and offer little value other than (quickly disappearing) hype. I disagree that a standard commercial "net 30" account, or offering manufacturers coupons is somehow a scandal or moral crisis or a corporate secret or a legal problem, or even something new or unusual.

      --
      "Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
    2. Re:You're wrong - Groupon is a Ponzi scheme by tomhudson · · Score: 3, Interesting

      They have admitted in their filings that they are using the float from both the income from new sales, as well as the hold-backs on the money they owe merchants (they can take 3 to 4 months to pay out) to support their business.

      Dude that is every manufacturing plant that has operated in the last century, or at least post-first-great-depression, not a scam at all. See "net 30 account" etc. Also see restaurants, retail stores, some warehouse operations, darn near any business involving "move this here, in exchange for this money, eventually".

      1. What's with the "Dude" bit?

      2. The difference is that most businesses, after paying their suppliers, are expected to show a profit. Groupon is operating at a net loss. A very LARGE net loss. This is because their sales costs are so high.

      Now if you lie about it, and put that debt down as a cash asset on the balance sheet, or if you play games to avoid placing it on the cashflow statement, that is financial fraud.

      They did lie. They got caught. They had to restate their "earnings."

      If you violate your contractual "net 30" account terms, there are all kinds of civil law violations.

      There are also ways to get in trouble with the IRS if you are obfuscating who's paying who how much interest (or imputed income from not paying whats actually owed, etc)

      They don't care - they're losing money hand over fist.

      they've also failed to put aside the money from unused groupons - most consumers don't know that in many states they can claim a refund from groupon up to 5 years later for unused tickets.

      "manufacturers coupons" have been tired old case law since coupons became "cool" in the great depression. I'm not going to pretend to be an expert on coupon law, and I'm guessing you aren't either. I can assure you that at least 20 years ago in the grocery business we did not keep 5 years of cash reserves equal in value to every coupon we printed for the previous 5 years. If you think about it, at a couple percent off for a fraction of the store per week, that coupon fund would end up being some multiple of the balance sheet of the entire corporation and most of the plants feeding us.

      These are NOT "manufacturers coupons" - these are promises of the future sale of a good for money already received. As such, the consumer has, in many states, a year to demand a refund, and in some states up to 5 years.

      This is settled consumer law.

      I do agree fully that they're running themselves into the ground and offer little value other than (quickly disappearing) hype. I disagree that a standard commercial "net 30" account, or offering manufacturers coupons is somehow a scandal or moral crisis or a corporate secret or a legal problem, or even something new or unusual.

      They are not doing 30 days net. They owe more than their current receivables. They are insolvent. The only thing that keeps them going is (1) the cash infusion from the IPO - otherwise they would have shut their doors by the end of the year, and (2) the money from current sales, which is used to pay off past sales - same as a Ponzi scheme.

    3. Re:You're wrong - Groupon is a Ponzi scheme by hxnwix · · Score: 2, Funny

      same as a Ponzi scheme

      Dude, please. Not this garbage again.

    4. Re:You're wrong - Groupon is a Ponzi scheme by lucm · · Score: 5, Insightful

      > The only thing that keeps them going is (1) the cash infusion from the IPO - otherwise they would have shut their doors by the end of the year, and (2) the money from current sales, which is used to pay off past sales - same as a Ponzi scheme.

      The Groupon business model is lousy, their business have no intrinsic value, but all of this is clear to whoever wants to get a piece of the action. Buying Groupon stock might not be a sound investment, the IPO might be a mere financial tactic on their part to bring in money and cash out, but that does not make it a criminal activity.

      Saying that the Groupon thing is a Ponzi scheme is like spitting in the face of Madoff's victims. Saying that teabaggers are fascists is making fun of the people who were tortured and killed in Mussolini's jails. Saying that my 55 years old neighbor who married a 19 year-old is a pedophile is disrespectful of those who had their 5 year-old abused by the bus driver. Saying that OWS is a revolution is an insult to the people who died to kick out dictators.

      Words are important.

      --
      lucm, indeed.
    5. Re:You're wrong - Groupon is a Ponzi scheme by tomhudson · · Score: 2

      No, saying that Groupon is a Ponzi scheme is NOT "spitting in the face of Madoff's victims." So stop with the over-wrought hand-wringing hyperbole.

      That some Ponzi schemes make it to the stock market isn't news. After all, Madoff was a chairman of NASDAQ.

    6. Re:You're wrong - Groupon is a Ponzi scheme by lucm · · Score: 3, Insightful

      That some Ponzi schemes make it to the stock market isn't news. After all, Madoff was a chairman of NASDAQ.

      I heard that at one time he stopped to take a piss in a KFC in southern Alabama, so nobody will be surprised to learn that fast food chains are a Ponzi scheme. Also he was born in April, making him a Taurus, which clearly implies that Ford is a Ponzi scheme (this is why they did not need bailout money).

      Seriously, this whole discussion and the bastardization of "Ponzi Scheme" reminds me of this episode in the Simpsons when Lisa goes to a girl school, and in the math class the teacher asks: "is the number 7 odd, or just different".

      --
      lucm, indeed.
  11. People see Groupon companies as a joke by sarbonn · · Score: 2
    When Groupon first came out, it had some promise, but so far, especially in my neck of the woods, every time I see something affiliated with Groupon, it's almost always some massively over-expensive product that I never would have bought in the first place, and even with the "deal" have no intention of buying in the future. People sign onto Groupon because of the initial hype, or hear about really good deals in very large cities where it does work, but then read the first few weeks of ads that come through and then immediately delete the app and stop going to the web site.

    The company, however, still pushes the idea that it's profitable, even though the only people making profit seem to be the main owners of the company who are basically trying to sell a product that too few people want. Add to the fact that they've hyped the crap out of their initial offerings over and over again, only to pull it back before release, and people now see Groupon as what looks like a scam (even if it's not). So, it's stock is going to come out, go up really fast with the people who seem to think an initial offering is a gold mine, and then tank before disappearing forever.

    --
    Sarbonn's blog: http://www.sarbonn.com/blog
  12. I can see the Onion headline now by silverpig · · Score: 2

    Groupon CEO regrets selling stock via groupons "I had no idea that selling something for 1/4 its normal price was such a shitty idea. Who in their right mind would ever use this to sell anything?"

  13. Up next, Facebook by Animats · · Score: 3, Informative

    Facebook is the next company in trouble. Their Alexa reach peaked six months ago, before Google+ launched. That means Facebook is no longer a growth company, and they have to be valued strictly on profits, less their future potential for decline. They didn't IPO on the way up. Now it's too late for an inflated valuation.

    Facebook's real financial figures aren't known. They haven't had to make the reports to the SEC that a public company has to make. Groupon (and AOL before them) inflated their profits by capitalizing and depreciating things they should have expensed. (AOL tried to account for those free AOL disks as capital expenses. That got them in trouble when it was noticed.)

    On top of that, social networks have a limited life. AOL was once the leading social network. Remember Geocities? Orkut? Friendster? Yahoo 360? Myspace? Once the downward slide of a social network starts, it doesn't seem to stop.

    Social networks also have a fundamental problem with advertising - it's an annoyance. Relevant ads that appear with search results are both useful for users and profitable for advertisers. Ads on social networks, where you go to connect with your friends, just get in the way. Social networks try to compensate for this by adding more and more ads. That killed Myspace, and Facebook seems to be on track to go the same way.

    But Facebook has to IPO. They have to pay off the early-stage investors. This isn't going to be pretty.