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After 6 Years, Aptera Motors Is No More

After years of beautiful concept cars, envy-inspiring demos, and missed production targets starting in 2008, high-efficiency car startup Aptera is liquidating its assets. A pointed excerpt from Wired's account: "The truth is, Aptera always faced long odds and has been in trouble for at least two years. The audience for a sperm-shaped, three-wheeled, electric two-seater was never anything but small. It didn’t help that production of the 2e — at one point promised for October 2009 — was continually delayed as Wilbur ordered redesigns to make it more appealing to the mainstream. Aptera had a small window in which to be a first mover in the affordable EV space, and that window closed the moment the Nissan Leaf and Chevrolet Volt hit the market. At that point, Aptera teetered on the brink of irrelevance." As a compulsive driver, I had been hoping to one day drive one of these to save gas money.

12 of 173 comments (clear)

  1. As Usual by Mikkeles · · Score: 5, Insightful

    'was continually delayed as Wilbur ordered redesigns to make it more appealing to the mainstream.'

    The perfect is the enemy of good enough.

    --
    Great minds think alike; fools seldom differ.
  2. Snow. by arthurpaliden · · Score: 4, Insightful

    The major problem with these 'concept' cars, not just this one, is that they are only drivable in places that never have winter. Which of course rules out most of the industrialized western world.

    1. Re:Snow. by arthurpaliden · · Score: 5, Informative

      I'm not talking about batteries in an electric car. I am talking about sexy concept cars with small wheels, low clearance and no weight trying to drive through a few inches of wet snow and ice.

  3. wrong target audience by roman_mir · · Score: 4, Interesting

    This car is interesting but it was aimed at the wrong consumer. US consumer cannot afford this vehicle, because US consumer is subsidized (especially now with the Government Motors), and all the various loans, that make it too cheap for the US consumer, who can't really afford the new cars buy them with government guaranteed loans.

    The company should have moved the idea to China and started there and aimed at the local Chinese market. I think they were going with a more or less correct idea in terms of the product, but they were not doing it at the right time and definitely not aiming it at the right clients.

  4. It's a toy "trike" and looks like it. by couchslug · · Score: 5, Insightful

    Trikes are registered as motorcycles in the US in the same way as a conventional MC with a side car.

    They aren't serious transportation. They are fun, but don't have the AGILITY of a two-wheeler or the STABILITY of a four-wheeler (wheels under each corner come in handy).

    This isn't a blow against practical EVs, it's just one less toy. Since trikes don't have to meet crash standards, it was an understandable workaround....that's been done before....but makes it a toy.

    --
    "This post is an artistic work of fiction and falsehood. Only a fool would take anything posted here as fact."
  5. I just want something to get to and from the train by RandomFactor · · Score: 4, Insightful

    Another one bites the dust...

    Is there anything out there yet that is

      - reasonably inexpensive
      - short-mid range capable (long range not required, i have a regular car if needed)
      - charges on house current (prefer all-electric)
      - reasonably road safe
      - can still keep me reasonably warm in winter (cool in summer a plus, but not as important)
      - has a radio
      -some cargo/passenger room would be nice to have since the grocery stores are only a few miles away
      - Doesn't really need to top 45mph, I'm thinking train commute (back-roads, grocery run, maybe occasional kid pickup from school)

    Appearance is not a major consideration.

    Really what I need seems to be in a sweet spot between CEV and general use passenger car. Is there such a thing out there? Am I missing something? Economics still seem to point to cheap gas vehicles (which is vaguely annoying).

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    --- Mercutio was right.
  6. Died in 2008 with the hiring of Paul Wilbur by Shivetya · · Score: 5, Insightful

    He ousted two of the originals and was a old school car guy, it was no wonder that nothing that had been created before he arrived would ever satisfy him, nor much of any chance innovation was going to stick.

    --
    * Winners compare their achievements to their goals, losers compare theirs to that of others.
  7. The problem... by Lumpy · · Score: 4, Insightful

    If your wierd car costs $20K-$40K then I can tell you without a doubt that you will fail instantly.
    Wierd and efficient cars need to target the sub $9000 price point for a econo 2 seater. There are a metric buttload more buyers at that price point than the more likely $40K per car point that it would have ended up at.

    Chevy understood this as well as Nissan. They are producing incredibly few Volts and Leafs because they know there is no market for an economy car at $40K. the economics of the cars do not make any sense to anyone, and the only buyers will be "look at me I'm green! LOOK AT ME!!!!!" people who have a lot of money for a toy. If the chevy volt looked 100% identical to a $15,000 car it would have sold nothing at all because there is no "LOOK AT ME!!1!1!" factor.

    Honda Civic new is $16,000. Chevy Sonic is $15,000 Both get 40mpg. If your car costs MORE than that you are set up for Instant-FAIL. Even if it was to get 60mpg. In reality a new, never heard of company needs to be way,way, under that to get sales because nobody wants to "risk" getting stuck with a poorly built or defective car from a unknown car company.

    --
    Do not look at laser with remaining good eye.
    1. Re:The problem... by jeti · · Score: 4, Interesting

      If you're new to building cars, you can't go for cheap. You can't compete with mass-produced cars on price and you don't have the capital to set up mass production. If the manual labor required for assembling your car makes it 10k more expensive than a comparable car of a big company, your best hope is to produce cars for a market segment where the uniqueness of your model is worth the additional cost to enough customers.

      That's why most small car companies produce super sports cars. It doesn't matter if they cost 210k instead of 200k. But selling a small car for 25k when the competing product costs 15k just doesn't work. Tesla was smart to start with the Roadster. Now they have the means to go after a bigger market with the Sedan.

  8. Re:I am shocked! Surprised! Horrified! by laird · · Score: 4, Informative

    The Aptera looks like it does for a reason - its primary goal is efficiency, which is how they got over 200 MPG.

    But to do that, they had to not waste energy pushing the car through the air. So they made it aerodynamic, so it looks like an airplane rather than the traditional "box on wheels." And their initial target was a two seater, which is most efficient (because most driving is 1-2 people, and with a two seater you're pushing around less mass).

    A year ago (apparently) marketplace realities kicked in. That is, while sedans are less efficient, people prefer buying them because it's useful to be able to carry more people when you need to. So the marketplace for sedans is much larger than two seaters, making it a much smarter business to be in. But since they didn't get their funding, we'll never know how that would have played out.

    Though I would love to see what a truly efficient sedan might look like.

  9. Re:Aptera vs Solyndra by laird · · Score: 4, Informative

    Solyndra's investors weren't particularly Obama donors - the Waltons (i.e. Walmart) were major investors, and they're hardly Obama fans. Keep in mind also that Solyndra was started and was fast-tracked for funding under a DOE program started under Bush, and Obama's [ep[;e actually slowed things down, did more due diligence, and put more protections in place around the loans that ended up saving us money by pulling the plug on the company. Despite Issa's partisan spinning, this isn't something to blame Obama on - any time the government sets up a fund to promote businesses, some of those businesses will succeed and some will fail, and Solyndra failed because China radically dropped the price of solar cells, wiping out Solyndra's market. The real problem isn't that the US government set up a fund to encourage solar development, it's that the US started years later than China, and with a much lower level of investment, so China is beating us. The answer isn't to give up, it's to compete harder.

  10. Re:Aptera vs Solyndra by Attila+Dimedici · · Score: 4, Informative

    It was not "fast-tracked" for funding under Bush. The Solyndra loan was put on hold by the Bush Administration (at least partly because they were not going to be able to complete evaluation before the transition and therefore left it for the new Administration to reach a decision). The Obama Administration may have put more "due diligence" in place, but they then made a decision before that "due diligence" was completed. Somebody from the DOE predicted that Solyndra would go bankrupt in September of 2011 before the DOE renegotiated the loan guarantees so that the investors would get paid first, then, what do you know, Solyndra went bankrupt in September 2011. The Administration is trying to claim that the email predicting the bankruptcy was talking about something else, but this is the same Administration that claims upper levels of the Administration were unaware of Project Fast & Furious when they were making speeches touting the program.

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    The truth is that all men having power ought to be mistrusted. James Madison