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Sub-$100 Android 4.0 Tablet Coming Soon

jfruhlinger writes "One of the reasons the iPad has stayed at the top of the tablet heap for so long is that — in contrast with the story of the Mac and PC 25 years ago — the iPad has remained competitive with its rivals on price. That may be starting to change, with cheaper tablets like the Amazon Fire coming to market. And now, the sub-$100 Novo7 is on sale in China, sporting Android 4.0. It promises to arrive in the U.S. for a similar price point soon." The official press release from MIPS has a bit more detail. Of interest is the use of a MIPS SoC designed by Ingenic.

31 of 278 comments (clear)

  1. Capacitive screen by Albanach · · Score: 5, Insightful

    The problem with the other cheap android tablets has been the resistive screens. If the article is correct and this has a capacitive screen it could revolutionize the tablet market.

    1. Re:Capacitive screen by obarthelemy · · Score: 5, Informative

      That one is capacitive. I actually bought their earlier effort, the $150 Novo8, and was pleasantly surprised: 8", 1280x800 capacitive TN, HD video playback with HDMI, OK build quality. What spoiled that was the 3hr battery life, but I knew that before buying it.

      --
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    2. Re:Capacitive screen by tom17 · · Score: 5, Funny

      It will never work. It has a rectangular shape, rounded corners and a flat screen with narrow borders. How could they so blatantly rip off someone elses design like that!

    3. Re:Capacitive screen by tlhIngan · · Score: 4, Informative

      Yet for some reason, many items tend to cost the same in euros as they do in dollars. Taxes, customs and shipping, I suppose.

      And differences in pricing.

      You see, in North America, our prices are sans taxes. That $140 will be $155 after Canadian taxes, for example. Plus environmental fees and the like.

      In Europe, you have stuff like 20% VAT and 20% duties and such, which are built into the price. Your EUR140 device, you pay EUR140.

      And nevermind the various consumer protection laws (which are much stronger in Europe). 90 day warranties are common in North America, you'd have to buy extended warranties ($40+) to get to your 2 year guaranteed by EU laws and such.

  2. Not a competitor by somersault · · Score: 3, Interesting

    The Fire is only 7 inches. It's not really the same category as an iPad or any of the 10 inch Android tablets. I think it's stupid when people compare the two. There is an element of overlap for sure, but I don't see this eating significantly into the larger tablet market.

    Experience: I've got a 5 inch tablet/phone, tried some cheap 7 inch chinese tablets and also have a 10 inch Xoom.

    You can watch movies on 5 and 7 inch screens in a pinch, but I'd probably prefer just to read instead.

    My Kindle (Keyboard version) is 7 inches and it's just big enough to be comfortable for reading in portrait orientation. When I've used my phone for reading, I've needed to switch to landscape to read comfortably.

    I probably wouldn't even use my Xoom for watching movies, but I'd definitely choose it over a 7 inch tablet for web browsing and watching YouTube. I also like it for reading.

    --
    which is totally what she said
    1. Re:Not a competitor by robthebloke · · Score: 4, Insightful

      Finally, there is device security. There has yet to be a single piece of malware on an iPad in the wild.

      Apart from carrier IQ obviously....

    2. Re:Not a competitor by Lumpy · · Score: 3, Interesting

      I do use mine as a glorified universal remote. I control my crestron processors for the theater, whole house audio and home automation daily on mine. It's great to simply enter the crestron app and turn on the lights, open the garage door, turn on the sirius radio to Octane her in the den, etc...

      it works fantastic for home automation.

      --
      Do not look at laser with remaining good eye.
    3. Re:Not a competitor by somersault · · Score: 4, Informative

      until there are word processors, Exchange support, or other basic functionality, Android tablets will be considered at best a novelty.

      WTF are you talking about? For one thing there is Google Docs. For another, my Dell Streak came with "QuikOffice" or something like that that does word docs. Not that I'd really want to use an office suite on a tablet when I have a laptop available.

      Android has had Exchange support since version 1.5 - ie since 2009. You are either lazy and ignorant, or flat out trolling.

      Finally, there is device security. There has yet to be a single piece of malware on an iPad in the wild. Shows you something doesn't it?

      Sure.

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      which is totally what she said
  3. ...no, really. by biscuits1978 · · Score: 3, Insightful

    My co-worker's iPads are sluggish. The real reason why it is successful is because people are stupid enough to think all Apple products are top shelf. Not always the case... Even if the lower priced tablets are just below par, it still perks the attention of people not wanting to fork over their wallets for an iPad.

    1. Re:...no, really. by edmicman · · Score: 5, Insightful

      The problem with Facetime is you're locked in to Apple products. I really with Google would push Google Talk with video chat or Google+ Messenger via mobile a lot more. The tech is there and it works, across platforms, but hardly anyone knows about it it seems.

      Otherwise I've found that for pretty much any mainstream app there's parity between the iOS and Android phone apps. Tablets may be a different story but I'm sure that'll get closer, too.

    2. Re:...no, really. by ozmanjusri · · Score: 4, Informative

      Furthermore, what other available tablet offers much better battery life?

      The Asus Transformer.

      --
      "I've got more toys than Teruhisa Kitahara."
    3. Re:...no, really. by Hotweed+Music · · Score: 4, Insightful

      I feel like whenever that tablet is mentioned in reply to iPad-praising posts, it goes right over the Apple aficionados' heads.

    4. Re:...no, really. by biscuits1978 · · Score: 4, Informative

      iOS has the apps, not just iPad. I'll give them that much.

      Apps come as an advantage because people tend to develop for a platform that everyone is buying (for reason, see my post). Now that Android tablets are starting to become relevant, and with a new OS that is much more available than Honeycomb, I can see developers having less barriers to creating tablet-friendly applications for Android tablets.

      And if Facetime/front-facing cameras are the ONE reason why you went with iPhones, then YOU need to get your ass out of the sand yourself. Facetime is not the only application that allows video chatting on a mobile platform. Front-facing cameras? Let's see:

      • * Samsung Exhibit 4G - $30 (after mail-in rebate, $80 before mail-in)
      • * myTouch 4G - $50 (after mail-in rebate, $100 before)
      • * G2x - $99 (after mail-in rebate)
      • * Samsung Infuse 4G - $50
      • * LG Thrill 4G - $99

      That's just with AT&T and T-Mobile.

    5. Re:...no, really. by ooshna · · Score: 5, Insightful

      That's because to them its like comparing apples to oranges. The Transformer isn't really a tablet sure it has the rounded corners, a flat screen, and thin boarders but if Apple can't get the courts to ban its sale then it can't be a tablet.

    6. Re:...no, really. by NeoMorphy · · Score: 4, Insightful

      Bullshit. Viewing the Android phones at the majority of the US telecoms sites the phones with FFCs are in a tiny minority of all Android phones they are selling. But one doesn't really expect truth from a fandroid.

      Why does it matter if only some of the Android phones have an FFC? If someone wanted an Android phone with an FFC so that they can do video chats, they can do so. How many models of iphone are there with an FFC, two? If the number of models with an FFC was important, then I guess Droid wins! But, it's not important. Some people don't care if there is an FFC, there is a wide variety of needs and the wide variety of Android phones are trying to hit the different markets, so they don't all have to have an FFC.

      If FFC is such a big deal, didn't Droid have it before the iphone? At that time I think iphone had zero models with an FFC.

  4. I think there is some misremembering of history by antifoidulus · · Score: 5, Insightful

    Price was not the only reason Apple lost out to the PC, not by a long shot. Gates seemed to be the only smart enough to figure out the whole familiarity factor to computing, people who use X computer at work will be much more likely to buy X computer for use at home as well. Knowing "how to use" such a computer puts the buyer at ease, and of course they can always take stuff from work home. Furthermore, there was a lot of stagnation in Mac OS after Jobs' ouster, pre-Mac OS sucked even worse than Windows, as hard as that is to believe.

    If price was the only thing consumers considered, we would be seeing Linux everywhere and Apple wouldn't be gaining market share every year....

    1. Re:I think there is some misremembering of history by sgt+scrub · · Score: 3, Interesting

      My memory is of people wanting me to build 10 PCs for the cost of buying 3 macs. True I was basically a cheap hardware whore; but the fact remains, it was significantly cheaper to build then buy. Add to that the way free copies of DOS popped up out of nowhere. It was if Microsoft was making the OS as available as possible so people would buy software made for it instead of their competitors. wink wink nudge nudge.

      --
      Having to work for a living is the root of all evil.
  5. Mostly (Totally.) ARMless by oPless · · Score: 3, Informative

    Interesting, but it's MIPS, not ARM

    There goes a load of games, and whatnot ... but on the plus side they're paying license fees to MIPS, which prior to this they weren't, which is nice.

  6. come on... by Anonymous Coward · · Score: 3, Interesting

    do you really think the majority of apple customers care about price? they'll fork out $2k+ for a 17" mbp w/ a 5400rpm hdd... i highly doubt a cheap chinese co's tablet is going to put a dent in their thinking.

  7. Having both the Fire and iPad2 by Shivetya · · Score: 4, Insightful

    I purchased the Fire on the idea it might make a good present for parents to use while camping (free WIFI is almost always found in the campgrounds they visit) for simple email and browsing. It also want to see how it performed versus the iPad for the same.

    The experience is certainly not up to the standard set by Apple but I find it very acceptable when one factors in the price point. The price point is important because for me a loss of a $200 device is far easier to take than losing the $500+ iPad. The Fire has already done the bounce test on the carpet, something I hope the iPad never tries.

    Web browsing, hands down better on the iPad. The Fire just doesn't have the oomph. So will knock offs have the same problem? It might be related to Amazon's browser but I am not wholly sure on that. Mail reading is fine, it could be better, but it works and I tend to leave the Fire on the counter and one hand hold it while eating so I can check up on mail. Something that the iPad form factor is not good at.

    I hope the seven inch size takes off, it really is much more portable without losing too much screen to make it just worth sticking with a phone. There are rumors Apple may head this way too which should push prices down.

    I find I can treat a seven inch tablet more like a tablet than the 11 inch iPad, with the iPad I just felt I needed an external keyboard, possibly because after use it certainly loses the feel of portability. You don't one hand an iPad.

    --
    * Winners compare their achievements to their goals, losers compare theirs to that of others.
  8. Re:Not really... by ozmanjusri · · Score: 4, Informative

    I just bought a couple of these, though the current versions still have Android 2.3. They're remarkably well made for the price, and also remarkably responsive to use. They're not an iPad killer in that they're only 7" and 800 x 480 screens, but that doesn't mean they won't find their own niche.

    --
    "I've got more toys than Teruhisa Kitahara."
  9. Price is China only by Zoxed · · Score: 3, Informative

    USD 99 is price in China: US version estimated at +USD 50 = USD 149

  10. Re:Not really... by Riceballsan · · Score: 3, Insightful

    I don't know, until we see it we won't know much on the performance levels of it, but I do think there is a market for even a slugish cheap tablet. Durring the tablet craze, I got myself an netbook for $99, it's a cheap piece of crap, barely can handle flash games, but for basic utility purposes, reading, browsing the web etc... I still cannot wrap my head around the tablet craze or what makes them worth $500, to me they seem to be a fairly comfortable device, that can do almost as much as a low end laptop, almost the same size as middle end laptop, at the price of... a middle of the line laptop, but hey you can get a keyboard for it for only $20-$80 extra and make it even closer to a laptop!

  11. No you didn't... by Junta · · Score: 5, Insightful

    You made a $70 dollar downpayment and will be paying off the phone over the next two years.

    --
    XML is like violence. If it doesn't solve the problem, use more.
    1. Re:No you didn't... by sglewis100 · · Score: 3, Insightful

      You made a $70 dollar downpayment and will be paying off the phone over the next two years.

      Yeah. Had he only bought an unlocked phone instead, he wouldn't have a bill every month over the next two years by way of contract. He'd just spend a lot more up front and have a bill every month. The carriers are going to get your $50 to $120 a month. It's the only way they will let you on their network.

  12. Re:Not really... by Richard_at_work · · Score: 5, Informative

    The iPad can definitely be sluggish - regularly I have to wait more than 10 seconds for iBooks to display the book pages on opening, or go to swipe twice to turn a page because I thought it hadn't registered the first swipe only to have it turn two pages when the first swipe is eventually carried out.

    Also, the iPads Safari has a tendency to reload pages when you switch between "tabs" - which can be fucking annoying when you are swapping between pages to cut and paste information or filling out a form... Even though I haven't added any new applications recently, it does seem to have gotten worse. Safaris UI can also lag a lot, with attempts to click on the bookmarks or "tabs" icons taking several seconds to register some times.

    And thats without any other apps lingering in the background...

    I love my iPad, I use it every day and its my primary browsing tool for on the couch or out and about, but it does have its foibles.

  13. Re:Not really... by GreatBunzinni · · Score: 3, Interesting

    I don't know what you mean by "iPad killer" but, to me, a large tablet is a huge turn-off, as is a pharaonic price tag for what' essentially a simple discount computer used as a secondary machine. To me, a 7-inch tablet selling for 100 euros beats a 10-inch selling for over 500 euros in every single meaningful comparison point. I believe I'm far from being the single one thinking like this, as this is essentially the same argument which pins the iPhone Vs android phones, and currently Android leads the smartphone market with a market share which goes well over 50%.

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  14. Re:Price vs Quality by symbolset · · Score: 3, Interesting

    If you're on a budget and have a family, "six of this one" or "one of the other" can be a pretty compelling argument. Not having to share is kind of nice too.

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  15. Re:Not really... by dmmiller2k · · Score: 5, Insightful

    If an Android tablet actually comes out in the US for $100 or less, it won't matter whether the iPad is snappy or sluggish. What will matter is that for the cost of the cheapest iPad, one could buy five (5) of these. Heck, I'd buy one for each of my two teenaged boys (my wife already has an iPad2, a gift from her father) AND one for myself. Plus, two more to keep on the shelf as backup gifts for people.

    Had I managed to get any HP Touchpads at $99 before they ran out I would have bought as many as I could get my hands on.

    For me at least, at $100 these are practically disposable.

    --

    "No matter how cynical you get, it is impossible to keep up." -- Lily Tomlin

  16. No, there were three reasons by Anonymous Coward · · Score: 3, Insightful

    IBM, IBM, and IBM.

    It's hard to remember these days, but before 1985 or so, those three letters were all a platform needed to be successful. Anything IBM was automatically better than anything else. (Ironically, that's sort of the reputation that Apple has today.) There was nothing Apple could have done to compete with that kind of mindshare. It wasn't a fair fight; it wasn't even a fight. It was over before the first Lisa was demoed.

    Microsoft took the insidious approach, which was to hitch itself to IBM early on, and worm its way into Big Blue's customer base so thoroughly that, within fifteen years, they were Microsoft's customer base. That's how the PC war was won. What you describe happened much later, after Microsoft had already taken over.

  17. Re:Not really... by Yosho · · Score: 3, Informative

    There already are several sub-$100 Android tablets out there. Here's one, for example: http://www.amazon.com/Sylvania-SYTAB7MX-7-Inch-Screen-MiniTablet/dp/B0065DVTHO/ref=sr_1_8?s=electronics&ie=UTF8&qid=1323185519&sr=1-8

    Spoiler alert: the reason they're not sweeping the nation is because they're crappy. Quality does matter.

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