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AT&T Repeats As Lowest-Rated Wireless Carrier
redletterdave writes "Consumer Reports' latest ratings survey of cell phone carriers revealed that Verizon Wireless scored the highest satisfaction score out of the four major U.S. service providers, earning particularly high grades for texting and data service. Verizon was followed closely by Sprint and T-Mobile USA, but all three companies earned scores lower overall than their figures from last year. AT&T was at the very bottom of the list for the second year in a row. While AT&T's satisfaction score in 2011 wasn't as bad as its score from 2010, the Dallas-based cell phone provider, which recently discontinued its bid to acquire its better rival T-Mobile, still ranked at the bottom of the pack. Last year, AT&T was the only carrier for the Apple iPhone, but still managed to receive the lowest scores."
Yeap. Some customers deserve the axe. The problem is when you give too many customers the axe: people interpret it as bad customer service either from direct experience or word of mouth. If enough people get that impression, it will be reflected in the company's ability to retain the good customers. So firing the customer doesn't really make sense unless it is a very exceptional case.