RIM Gives Up After Losing Initial Battle Over BBX Trademark

First time accepted submitter Mastadex writes "RIM's brand new BlackBerry mobile OS, due in early 2012, was expected to be called BBX. But due to a recent court ruling against it, RIM has dropped BBX and opted simply for 'BlackBerry 10.' Software company Basis International said a U.S. federal court in Albuquerque has granted a temporary restraining order against RIM, barring it from using Basis's BBX trademark. The court decision bars RIM from using the trademark at its Asian DevCon conference on Wednesday and Thursday in Singapore."

Comments

Re:Hope this fixes some of their problems

[Anonymous Coward]

It is designed and controlled by a marketing company, not a tech company. I don't trust Google , I don't use Google and I won't support anything Google does.

It's about time someone slapped them.

[billcopc]

Disclaimer: I fuckin' hate Blackberry. I hate it as a phone. I hate it as a development target. I hate the company for being woefully stuck in the 90's and being a terrible place to work (I contracted there briefly).

The very first time I heard them throw the name BBX around, I immediately thought of the other BBX, the one that powers an assload of retail management backends and terminals. How a company like RIM, with its much fanfared "business platform", could be oblivious to the other's existence, well that's absolutely moronic. I'm sure quite a few of their clients use BBX in their retail operations. I'm just a lone I.T. consultant who did some very minor work with POS systems, and I know about it.

It would be kind of like Apple trying to call their next phone the "Unix". Yeah, DUH!