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RIM Gives Up After Losing Initial Battle Over BBX Trademark

Posted by Unknown on from the it-turns-out-apple-owns-ten-too dept.

First time accepted submitter Mastadex writes "RIM's brand new BlackBerry mobile OS, due in early 2012, was expected to be called BBX. But due to a recent court ruling against it, RIM has dropped BBX and opted simply for 'BlackBerry 10.' Software company Basis International said a U.S. federal court in Albuquerque has granted a temporary restraining order against RIM, barring it from using Basis's BBX trademark. The court decision bars RIM from using the trademark at its Asian DevCon conference on Wednesday and Thursday in Singapore."

5 of 90 comments (clear)

  1. OH NOES by GameboyRMH · · Score: 1, Insightful

    Now they'll have to name their minor revision of an OS that nobody cares about slightly differently!

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
    1. Re:OH NOES by mkosmo · · Score: 5, Insightful

      I urge you to look around and remember how many Blackberries are still being used everywhere. You may not like them, you may have never used one, and your experience may be limited to these sensationalized news articles, but enough people still use Blackberries that it is actually important.

      I carry two phones, one company Blackberry and my personal Samsung Galaxy S2. Before I got my GalaxyS2, I carried a personal Blackberry. They are good phones and their software is solid. Not many other smartphones can go weeks without having to be rebooted, especially with the battery life they pull.

    2. Re:OH NOES by GameboyRMH · · Score: 3, Insightful

      Oh I know, tons of companies and even a few misguided people use Blackberries. But nobody cares about the OS. It's a boring appliance for messaging and some basic browsing. Upgrades add just a few features, usually bringing the BlackberryOS' capabilities in line with what cheapo phones had 5 years ago (and thus the good battery life). It's the most boring part of the boring tool that is the boring Blackberry.

      The Blackberry is the fleet van of the mobile device world. Nobody raves about the Ford Econoline and most would not like one for a personal vehicle. Same with Blackberries.

      --
      "When information is power, privacy is freedom" - Jah-Wren Ryel
    3. Re:OH NOES by Just+Some+Guy · · Score: 3, Insightful

      The plural of anecdote is not data.

      Thank you for agreeing with me that mkosmo has no data to support his ridiculous claims that Androids and iPhones aren't good at sending mail.

      --
      Dewey, what part of this looks like authorities should be involved?
  2. Re:RIM gives up by dwm · · Score: 3, Insightful

    I stopped reading after the first three words. Just like they should have given up three years ago.

    Just remember -- they were saying the same thing about Apple 15 years ago.

    Things can turn quickly.