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Forget an Essay; Earn a Scholarship With a Tweet

PolygamousRanchKid writes with this quote from a CNN article: "The Kentucky Fried Chicken Foundation is asking eligible high school seniors to tweet a photo that illustrates their commitment to education and enriching their communities. The KFC Colonel's Scholars winner, announced December 15, will receive up to $5,000 per year to pursue a bachelor's degree at a public university in his or her home state. ... Other organizations, perhaps weary of wading through applicants' lengthy essays, also are offering eager students ways to turn a 140-character message into money for college. ... Why a tweet? Jodi Schafer, the University of Iowa's director of MBA admissions and financial aid, told USA Today that application essays were 'becoming unoriginal.' She said 'we're hoping that incorporating social media in the process will help bring back some of that creativity.'"

99 comments

  1. And we fell for it by paiute · · Score: 4, Insightful

    20 grand outlay - at most - in return for many times that in free publicity. KFC wins this round.

    --
    If Slashdot were chemistry it would look like this:Cadaverine
    1. Re:And we fell for it by mad+flyer · · Score: 3, Insightful

      I don't exactly see where the problem might be ? Did they kill somebody to get the fund ?

    2. Re:And we fell for it by RivenAleem · · Score: 1

      Wow, what an innovative marketing campaign. It may also change the future of how scholarships are granted, making the process much leaner and promoting original works, not plagiarism.

    3. Re:And we fell for it by paiute · · Score: 4, Insightful

      I don't exactly see where the problem might be ? Did they kill somebody to get the fund ?

      It isn't a problem. I salute the KFC marketing department. They figured out how to get maximum publicity and goodwill with a minimum investment.

      --
      If Slashdot were chemistry it would look like this:Cadaverine
    4. Re:And we fell for it by ShavedOrangutan · · Score: 4, Informative

      This from the same corporation that anchored a target for the Mir space station in the South Pacific. The ad campaign made more headlines than the actual deorbit or Mir. Whoever came up with that idea deserved a huge bonus.

      --
      Godaddy is a scam and a ripoff.
    5. Re:And we fell for it by cusco · · Score: 1, Interesting

      "Original work"

      Seriously? A statement only slightly longer than a politician's sound bite is "work"?? Your short little post would be too long for a tweet, actually. There are only so many possible combinations of words that can be fit into 140 characters and still make a sentence. KFC will probably collect them all in this one competition.

      --
      "Think about how stupid the average person is. Now, realise that half of them are dumber than that." - George Carlin
    6. Re:And we fell for it by NoNonAlphaCharsHere · · Score: 1, Funny

      I got dibbs on "Finger lickin' good!".

    7. Re:And we fell for it by forkfail · · Score: 0

      If you define work representative of effort and display of potential to get a slot in our increasingly limited availability higher education system as a tweet, sure.

      To quote: "I don't want to live on this planet any more...."

      --
      Check your premises.
    8. Re:And we fell for it by Anonymous Coward · · Score: 0

      Because this one implementation of it is the example of every single one after, of course. Willing to bet the winning Tweet will be more insightful than your poor post.

    9. Re:And we fell for it by RivenAleem · · Score: 4, Funny

      Did you read the summary? They are to Tweet a photo, last I heard they are capable of more than 140 characters, there's a famous saying in there somewhere.

    10. Re:And we fell for it by RivenAleem · · Score: 1

      But it's a Photo they are looking for. It is possible to put a lot of work into a single photo.

    11. Re:And we fell for it by forkfail · · Score: 2

      OK, here's another way to put it.

      I'd rather see the kid who can write a twitter client go to school than the one who uses it to tweet.

      --
      Check your premises.
    12. Re:And we fell for it by Baloroth · · Score: 1

      On the other hand, almost anyone can say something if given enough words. The ability to be pithy is highly valued, historically and in today's society. How many famous quotes do you know or have often heard that are much longer than a tweet?

      --
      "None can love freedom heartily, but good men; the rest love not freedom, but license." --John Milton
    13. Re:And we fell for it by bickerdyke · · Score: 1

      something as famous as "why the heck do I have to sign up to some ad-supported online service instead of simply mailing the pic in?"

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      bickerdyke
    14. Re:And we fell for it by Anonymous Coward · · Score: 0

      Their whole business model boils down to killing people with shit food.

    15. Re:And we fell for it by tbird81 · · Score: 1

      If this some popped into anyone else's head: 26^140 = 1 248 155 560 712 888 693 721 116 035 178 646 463 649 590 092 724 076 699 557 919 198 775 318 840 655 335 967 337 203 969 601 545 498 350 937 608 330 255 529 112 180 176 094 892 997 792 623 787 890 917 357 870 916 489 701 094 150 005 153 729 071 148 146 282 725 376

      Obviously most of those are not sentences. And it ignores spaces and punctuation.

    16. Re:And we fell for it by Anonymous Coward · · Score: 0

      Inb4 they start giving out scholarships to clown school in exchange for lolcats.

  2. And after all that... by cupantae · · Score: 1, Insightful

    they were just looking for someone to kiss their asses in a tweet. This isn't about pithy expression, they just wanted something that works as relatively cheap advertising.

    Move along, now...

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  3. Let me guess by Anonymous Coward · · Score: 0

    Some dolled up preppy trust fund kid will win with a picture of her and some children in a small town in Africa.

    1. Re:Let me guess by cupantae · · Score: 1

      Why guess, when you can read the article?

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    2. Re:Let me guess by Crudely_Indecent · · Score: 0

      From the post:

      ...enriching their communities...

      Does KFC operate in Africa?

      --


      "Lame" - Galaxar
    3. Re:Let me guess by ExtremeSupreme · · Score: 1

      They'll find a way. Rich people win almost all scholarships, even flaky ones like this.

    4. Re:Let me guess by fotoflojoe · · Score: 1

      Some dolled up preppy trust fund kid will win with a picture of her and some children in a small town in Africa.

      While eating fried chicken? Betcha that comes off as racist.

    5. Re:Let me guess by ksd1337 · · Score: 1
  4. KFC by Anonymous Coward · · Score: 0

    How many pictures will the get of chickens being choked?

    1. Re:KFC by Cragen · · Score: 2

      Or, maybe, "Send me $5000 or the chicken gets choked!"

    2. Re:KFC by RivenAleem · · Score: 2

      If you are planning to do a degree in how masturbation effects stress levels, it might be totally appropriate.

    3. Re:KFC by Marc+Madness · · Score: 1

      Your mileage may vary depending on whether your talking about choking an avian or that other euphemism thing. I'm pretty sure KFC is not squeamish when it comes to dead chickens.

    4. Re:KFC by Dragonslicer · · Score: 1

      masturbation effects stress levels

      If that happens, I'm pretty sure you're doing it wrong.

    5. Re:KFC by RivenAleem · · Score: 1

      Lowering is an effect.

    6. Re:KFC by mwehle · · Score: 1

      Yes, but if your stress levels have been lowered as a result of masturbation, your onanism has *affected* as opposed to *effected* the levels.

      --
      Wir sind geboren, um frei zu sein - Rio Reiser
    7. Re:KFC by RivenAleem · · Score: 1

      This grammar nazi-ing is raising my stress levels, brb.

    8. Re:KFC by Anonymous Coward · · Score: 0
  5. Originality by HWMTM · · Score: 1, Insightful

    Application essays were becoming "unoriginal," and yet they expect *more* originality in 140 characters or less?

    1. Re:Originality by ThunderBird89 · · Score: 1

      No, they expect more originality in a photo. Which, as we all know, is worth a thousand words.

      --
      Hyperbole: I use it liberally!
    2. Re:Originality by ajo_arctus · · Score: 2

      Why not? It's widely believed that working within limitations can spur creativity.

      "For a long time I limited myself to one color – as a form of discipline." -- Pablo Picasso

      Twitter can be like painting in one color. It really forces you to think about the words you are using to express yourself and make yourself understood.

    3. Re:Originality by MozeeToby · · Score: 2

      Better yet, if most of the essays are unoriginal why not just pick the ones that are original as the winners and post the archive of all past winners so people know what you're looking for. Most high school students think the scholarship funds and colleges want the boiler plate, "this is why I deserve your attention" type essay. It's up to you to lay out the recommendations and ground rules if you really want something beyond that.

    4. Re:Originality by b4dc0d3r · · Score: 2

      Six word stories have been very enlightening.

      In support - learning to improvise, usually in jazz, is sometimes a difficult thing to kick-start. Playing the same pattern, adjusting pitch to match the chord changes, is a standard technique. Play the same thing over and over, pretty soon your brain just wants to do something different.

      I've seen well-known people hit a mental block (it's obvious once you listen to piles of them playing the same tune differently). The easy way to get out of it is sit on a single note, or a simple rhythm, until you get inspired. People like to say it's a clever use of repetition to establish expectations and then break those expectations. It might be, sometimes.

      Lots of new things in art have been a result of limitations which force you to think in new ways.

    5. Re:Originality by ObsessiveMathsFreak · · Score: 1

      For Sale. Baby shoes. Never used.

      --
      May the Maths Be with you!
  6. Complainers by tycoex · · Score: 2

    For those complaining that this is just a way to get cheap advertisement... Who cares?

    Would you rather a company get their advertisement by helping kids go to college or by paying some huge advertisement firm?

    Does their motives really matter in this case? I'd much rather the get their advertisement by helping people than paying for ads.

    1. Re:Complainers by cupantae · · Score: 3, Insightful

      My complaint is that the winning entry read like an advertisement, so the apparent focus of the competition was dishonest

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    2. Re:Complainers by thesandtiger · · Score: 1

      You've been to the future and you've seen the winner already?

      Fuck telling us about the KFC contest, tell us about any upcoming big tragedies so we can save some lives! I guess if things have been pretty calm the winning numbers for all the various state lotteries will work.

      --
      Since I can't tell them apart, I treat all ACs as the same person.
    3. Re:Complainers by cupantae · · Score: 1

      Sorry, I've written a few comments to this effect. In my defence, I was talking about a twitter competition, which has already happened. TFS treats the twitter and photo competition as the same thing (mentioning 140 characters, etc.), so I suppose that's why I did too.

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      --
  7. 0.00014 Megapixels by VortexCortex · · Score: 1

    Kentucky Fried Chicken Foundation is asking eligible high school seniors to tweet a photo that illustrates their commitment to education

    Twitter post.
    Photo.

    Choose one.

    A link to a photo perhaps? If so -- Well, will I get demerits for linking to a blog post with photos, an essay, and comments from the community extolling my dedication to education? Won't the "tweet" be significantly less than 140 characters due to the linked image?

    We're seriously not talking a a 10x14 pixel image... I hope.

    1. Re:0.00014 Megapixels by Anonymous Coward · · Score: 0

      We're seriously not talking a a 10x14 pixel image... I hope.

      Honestly, ASCII Art Chicken Leg was my first thought. Too bad my GIMP-Fu sucks or I'd go for the $20K.

  8. Unrelated XKCD by Crudely_Indecent · · Score: 0

    Did you just post the URL of a random XKCD?

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    "Lame" - Galaxar
    1. Re:Unrelated XKCD by Anonymous Coward · · Score: 0

      Perhaps, but you just used your karma bonus to make sure everyone has to see it.

    2. Re:Unrelated XKCD by martas · · Score: 1

      Yes he did, I'm pretty sure he's that one troll that has been going around spilling his bile at every "oblig xkcd" post the last couple of days, and is now trying to supply justification for his strange obsession.

    3. Re:Unrelated XKCD by jgtg32a · · Score: 1

      I've done that before instead of actually looking up the relevant XKCD and gotten modded up for it; but I only did it when the relevant XKCD was well known like "little bobby tables"

    4. Re:Unrelated XKCD by alexhs · · Score: 1
      --
      I have discovered a truly marvelous proof of killer sig, which this margin is too narrow to contain.
    5. Re:Unrelated XKCD by Crudely_Indecent · · Score: 1

      I find that almost all XKCD links posted on /. are relevant. Just not this one. And I've never spilled bile in the direction of XKCD.

      Had the subject read "Random XKCD" or "Unrelated XKCD" I would have accepted that and moved on without comment.

      --


      "Lame" - Galaxar
    6. Re:Unrelated XKCD by Crudely_Indecent · · Score: 1

      I could have used mod points, but I already replied to another post. I'm not as worried about my karma bonus as you are.

      --


      "Lame" - Galaxar
    7. Re:Unrelated XKCD by Dogtanian · · Score: 1

      It's really starting to grate, because everyone should know that this XKCD is more relevant in any case.

      --
      "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
    8. Re:Unrelated XKCD by martas · · Score: 1

      Wat? I wasn't saying you're the one spilling bile, I was talking about the AC you replied to (hence saying "he" when directing myself to you). I fully agreed with you -- he did post a completely unrelated xkcd.

    9. Re:Unrelated XKCD by Crudely_Indecent · · Score: 1

      Oh, well I'm still being modded "troll"... oh well.

      --


      "Lame" - Galaxar
  9. If we needed a single example of why... by forkfail · · Score: 1

    ... our education system is failing, I'd say this is it.

    --
    Check your premises.
  10. Wow by pak9rabid · · Score: 3, Insightful

    Wow...you guys are a bunch of ungreatful asshats. Who cares why they're doing it, the fact is that they're letting somebody go to school on their dime. What's so evil about that?

    1. Re:Wow by ExtremeSupreme · · Score: 1

      ungrateful, even. Also, the entries so far are really, really bad. And the requisite white winner is still unrepresented - most entries are black people. KFC will not let that fly. Bring in the cute white chicks with $2,000 clothes.

    2. Re:Wow by forkfail · · Score: 5, Insightful

      As a society and nation, we cut funding for education from kindergarten through high school; we slash Pell grants and jack up the interest on student loans.

      In a global economy where the one thing that we still do quite well is innovation and technology, we make it progressively harder and harder for the next generation to go to school.

      On top of this, we allow science to become political and overly influenced by corporate interests, and all too often treat intelligence and knowledge with mistrust. We flock to watch Snookie, but refuse to take the time to teach our kids how to spell.

      So - given this as a backdrop - tweeting for a chance to go to school just seems wrong. Not surprising, but it definitely feeds into the culture of mediocrity that we're building for ourselves.

      --
      Check your premises.
    3. Re:Wow by Anonymous Coward · · Score: 0

      I'm going to guess where you live are all chicks with $2000 clothes, but go down south or to your local ghetto and tell me what you see at KFC... and if some chick can get $2000 clothes why would they bother with a schoolarship?

    4. Re:Wow by Anonymous Coward · · Score: 0

      Asshats, yes, ungrateful, no.
       
      We didn't get awarded the scholarship, therefore we are unable to be ungrateful.

    5. Re:Wow by forkfail · · Score: 1

      Make that Meritocratic Liberal, thank you.

      --
      Check your premises.
    6. Re:Wow by stephanruby · · Score: 1

      There is nothing evil about it. It's just a brilliant marketing strategy. The fact that you're injecting your own cynicism is your own issue.

    7. Re:Wow by Anonymous Coward · · Score: 0

      Education is not the barrier to innovation. Patent law and anticompetitive behavior are the barriers.

      More money thrown at public education won't increase innovation. It will just increase the availablity of educated workers in a market that primarily needs cheap (stupid) labor. As a side-effect, it will probably also increase prescriptions for antidepressant medication.

      Sometimes acheiving a goal requires a little more thought than "throw more resources at it!"

  11. Alright, I got one. by AdamJS · · Score: 2

    Take a picture of yourself giving a bucket of KFC (tm) to people in a homeless shelter.

    1. Re:Alright, I got one. by metalmaster · · Score: 1

      or maybe painting a mural of Col. Sanders over some existing graffiti

    2. Re:Alright, I got one. by metlin · · Score: 1

      I know they are homeless, but even they don't deserve that. :-/

  12. Why a tweet? by Pope · · Score: 1

    Because it takes way less effort to make and to judge! Win-win all around.

    --
    It doesn't mean much now, it's built for the future.
  13. Best Essay Ever by volpe · · Score: 1

    This one's been around for a while, but it never gets old.

    http://urbanlegends.about.com/library/blbyol3.htm

  14. Times have changed by SJHillman · · Score: 1

    When I was looking for scholarships about 6 years ago, KFC required something like a half dozen short essays on various idiotic topics. Now you send them a picture. Times have changed...

  15. "unoriginal"??? by martas · · Score: 1

    Isn't something FUCKED UP here? Here's a suggestion -- if you want students to be original in their essays, then don't reward them based on how many catch phrases about "diversity", "community service", and all that bullshit. Reward essays that 1) tell you something good about the student, and 2) tell you SOMETHING about the student other than their ability to understand and replicate what ridiculous pseudopolitical buzzword gibberish you happen to be enamored with due to some passing fad.

    God damn this is ridiculous...

  16. Heinlein's "Have Space Suit, Will Travel" by peter303 · · Score: 1

    One wins a prize by submitting a "slogan" on a postcard. Enter as often as you wish> I think these contests occurred mid-century. I recall these postcard contests faded when personal printers could churn them out by the tens of thousands.

    1. Re:Heinlein's "Have Space Suit, Will Travel" by PolygamousRanchKid+ · · Score: 1

      I recall these postcard contests faded when personal printers could churn them out by the tens of thousands.

      . . . which is why the Kremlin says, "All your scholarships belong to me!" . . . http://politics.slashdot.org/story/11/12/08/2147258/twitter-bots-drown-out-anti-kremlin-tweets

      --
      Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
  17. Unoriginal? by koan · · Score: 2

    I think that's the idea you sort through the "unoriginal" essays until you find the talent, the person that would benefit the most by an education.

    Sounds like the attention spans are dropping across the board for every age group now.

    --
    "If any question why we died, Tell them because our fathers lied."
  18. Not a tweet by Toonol · · Score: 1

    They tweet a photo, and the photo is judged. not the Tweet.

    This isn't much different than tweeting a link to an essay. Just because 'twitter' is mentioned somewhere in the story, doesn't mean the twitter is the most important part of the story.

  19. Set the barrier even lower by Shompol · · Score: 1

    The evolution of mathematics education 1980's A farmer sells a bag of potatoes for $10. His production costs are $8 and his profit is $2. Underline the word "potatoes" and discuss with your classmates.

  20. Partial credit! by Anonymous Coward · · Score: 1

    Now turn to the next problem. If you have three Pepsis and drink one, how much more refreshed are you? You, the redhead in the Chicago school system?
    Pepsi?
    Partial credit!

  21. SMELL your CHICKENS by Anonymous Coward · · Score: 0

    what if chickens had lips and a 12" tongue? would they smell of cattle or of joy?

  22. Look at us helping over here... by Anonymous Coward · · Score: 0

    pay no attention to the damage our rotten food is doing to the youth.

  23. tomany people are going to college tech apprentice by Anonymous Coward · · Score: 0

    to many people are going to college tech jobs needs apprenticeships not theory loaded class room

  24. Re:tomany people are going to college tech apprent by forkfail · · Score: 1

    Wrong again.

    I'm originally self taught, and made pretty good money as a C coder before I figured out I should really go back to school, and get the math, theory and general engineering skills I realized I was missing.

    It was one of the best choices I made during my life.

    There's a lot more to technical jobs than pressing buttons, knowing things by rote and knowing the incantations to make the magic systems work.

    Another advantage of going to school is that one learns to spell, use good grammar and other writing and communication skills.

    --
    Check your premises.
  25. Judging a photo by werepants · · Score: 3, Insightful

    I personally don't see the problem with judging a photo instead of an essay. Especially since it isn't something that students will have already done 100 of, so it will likely inspire more creativity and originality. A really good photo can say just as much as a good essay, and is arguably harder to put together. Plus it is easier to judge and easier to show off when you announce the winner.

    That said, the "tweet" angle isn't really relevant or helpful, but I think it is just a way to get more eyeballs and try to appeal to younger folks. It seems to be working, at any rate.

    1. Re:Judging a photo by forkfail · · Score: 1

      riting iz hard

      --
      Check your premises.
  26. Oblig. grammar nazi reply by Anonymous Coward · · Score: 0

    If you are planning to do a degree in how masturbation effects stress levels, it might be totally appropriate.

    2effect
    verb \i-fekt, e-, -, -\
    transitive verb
    1: to cause to come into being

    I think you'll find that correlation to be negative instead of positive, try re-wording your hypothesis...

  27. Coolidge's "Real Genius" by Pope · · Score: 1

    Lazlo: I heard you were studying for Hathaway's test so I dug through the computer and found every question Hathaway's ever asked on every final he's ever given.

    Chris: I didn't get you anything! Are those they?

    Lazlo: No, these are entries for the Frito-Lay sweepstakes, no purchase necessary, enter as often as you like, so I am. This batch makes 1,650,000. I figure I should win 32.4% of the prizes, including the car.

    Chris: Kinda takes the fun out of it, doesn't it?

    Lazlo: Yes, well, I've come to realize that I have certain materialistic needs, and they made up the rules...

    --
    It doesn't mean much now, it's built for the future.
  28. Dear Poor People, by Anonymous Coward · · Score: 0

    You should have spent your last paycheck on an internet connection instead of rent, then maybe we'd help you out with a college education. Have fun continuing to be poor and wolfing down our food because vegetables are more expensive than cola.

    Regards,
    KFC

  29. Whatever dude ... by Krishnoid · · Score: 1

    We flock to watch Snookie, but refuse to take the time to teach our kids how to spell.

    Like we really need that. C is for Snookie, that's good enough for me.

    1. Re:Whatever dude ... by bryan1945 · · Score: 1

      Got Milk? :D

      --
      Vote monkeys into Congress. They are cheaper and more trustworthy.
  30. Goatse by Anonymous Coward · · Score: 0

    I wonder what picture the goatse guy is going to "tweet"...

    My guess is that he will purse a degree in Astronomy, studying...well...you get the idea.

  31. Here is some REAL complaining! by Anonymous Coward · · Score: 0

    F_CK KFC take their poisonous "food", their sub-poverty line "careers", their ugly restaurants and their $5000.

    $5000 won't buy an education, and kids shouldn't have to sell-out to these creeps in order to get one anyway.

  32. Plenty Evil by PeanutButterBreath · · Score: 1

    Their product is comprehensively evil, from its inhumane production to its unhealthy effects on its victims, er, consumers. Thus, promoting it is also evil.

  33. Chickens rule by bryan1945 · · Score: 1

    I'm taking a pic of a chicken riding a cow.

    --
    Vote monkeys into Congress. They are cheaper and more trustworthy.
  34. Faster evaluations by dtmos · · Score: 1

    I think they were getting more and more duplicate essays copied, at least in part, from web sites.

    When the essay is limited to 140 characters, identifying the unoriginal essays is by inspection -- there are only so many possible variations. Longer ones have to be actually read to confirm their unoriginality.

  35. why not by node636 · · Score: 1

    use the essay portion of a scholarship to support STEM efforts by accepting literature reviews of scholarly articles for essays.

  36. why did chicken tweet across a cloud? by porky_pig_jr · · Score: 1

    to get its bachelor degree!

  37. Re:Obligatory XKCD by tbird81 · · Score: 1

    The standard trolling xkcd is this:
    goatse.cx