Forget an Essay; Earn a Scholarship With a Tweet

PolygamousRanchKid writes with this quote from a CNN article: "The Kentucky Fried Chicken Foundation is asking eligible high school seniors to tweet a photo that illustrates their commitment to education and enriching their communities. The KFC Colonel's Scholars winner, announced December 15, will receive up to $5,000 per year to pursue a bachelor's degree at a public university in his or her home state. ... Other organizations, perhaps weary of wading through applicants' lengthy essays, also are offering eager students ways to turn a 140-character message into money for college. ... Why a tweet? Jodi Schafer, the University of Iowa's director of MBA admissions and financial aid, told USA Today that application essays were 'becoming unoriginal.' She said 'we're hoping that incorporating social media in the process will help bring back some of that creativity.'"

Comments

Re:And we fell for it

[ShavedOrangutan]

This from the same corporation that anchored a target for the Mir space station in the South Pacific. The ad campaign made more headlines than the actual deorbit or Mir. Whoever came up with that idea deserved a huge bonus.