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Goodbye Textbooks, Hello iPad

PolygamousRanchKid writes "Students and teachers in grade school through higher education are using the iPad to augment their lessons or to replace textbooks. Jennifer Kohn's third grade class at Millstone Elementary School in Millstone, New Jersey, mastered the iPad with minimal training. For the most part, the students didn't need to be taught how to use their apps, Kohn says. College students are also turning to the iPad to do what they do instinctively well: saving themselves money. Marianne Petit, a New York University staff member, recently began taking credits in pursuit of another certification, and uses her iPad in place of textbooks. 'The price of the iPad pays for itself after a single semester,' Petit said. 'iPad books cost so much less it's a legal alternative for students who are using BitTorent [to pirate books].' Like the PC before it, Kohn noted that the iPad isn't a panacea for educators: It has its appropriate time and place. 'I don't use them with every lesson or even day. It's not always appropriate to lesson or objective of what I'm trying to teach,' Kohn noted."

39 of 396 comments (clear)

  1. Uh... by Anonymous Coward · · Score: 5, Insightful

    s/iPad/ANY TABLET/g

    1. Re:Uh... by BasilBrush · · Score: 4, Insightful

      But they're not using ANY TABLET, they're using iPads.

    2. Re:Uh... by masternerdguy · · Score: 5, Funny

      Kids need to be educated about the evils of root access to machines early.

      --
      To offset political mods, replace Flamebait with Insightful.
    3. Re:Uh... by marcello_dl · · Score: 5, Insightful

      I got internet on a 28.8kbit line in 1996.
      If somebody told me: look, in 15 years they will still study on books I would have ROTFLMAO.

      --
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    4. Re:Uh... by m.ducharme · · Score: 4, Funny

      The sad thing is, I don't even know if you're joking.

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    5. Re:Uh... by zach_the_lizard · · Score: 5, Insightful

      I'm willing to bet half of the administrators of these schools have never heard of any alternatives to iPads and so never considered any of the more logical choices (e.g.any e-reader)

      --
      SSC
    6. Re:Uh... by SuricouRaven · · Score: 5, Insightful

      It used to be that noone would get fired for buying IBM. Then it was Microsoft. When it comes to tablets, Apple is still the leader by market share. They are the low-risk option. Sure, you pay more. A lot more. But if it all goes horribly wrong, you can't be accused of causing the problem by buying inferior equipment.

    7. Re:Uh... by fafaforza · · Score: 4, Insightful

      Bullshit. When the Kindle had a crap dark gray screen, the 505 was head and shoulders above it in contrast. And it wasn't a placticky toy with a keyboard. Sony also was the first to put touch on their readers, and later improved it with infrared sensors on the side, something that Amazon and B&N are using today. Sony had it probably a year in advance.

    8. Re:Uh... by _KiTA_ · · Score: 5, Insightful

      I'm willing to bet half of the administrators of these schools have never heard of any alternatives to iPads and so never considered any of the more logical choices (e.g.any e-reader)

      It's this, combined with some odd effect I'm sure marketing has named, but I remain ignorant of the lingo.

      For example, it's like how if I take my Kindle out in public, someone asks me if "The Barnes and Noble Kindle" is any good, too. "Oh, Sony has a Kindle out, too, did you hear about that?"

      I don't listen to music on an mp3 player, I listen to music on "an iPod."

      To my parents, when I get home, I play "Nintendo." Not the Wii, not the Playstation, not the 360 -- The Nintendo Nintendo, the Sony Nintendo, or the Windows Nintendo.

      And nowadays, you don't buy a tablet PC, you buy "an iPad."

      The most successful member of a product group names the group, permanently.

    9. Re:Uh... by zach_the_lizard · · Score: 4, Informative

      The term you're looking for is genericized trademark, I believe.

      --
      SSC
    10. Re:Uh... by Ltap · · Score: 4, Insightful

      This isn't new and isn't exclusive to technology. It started in earnest, it seems, in the 1950s (the great age of commercialization) when certain companies wanted their trademark to be the name for a generic product. Ever Hoover®ed something? Taken Aspirin®? Blown your nose with a Kleenex®? Put a Band-Aid® on a cut? Written a memo on a Post-It® note? In some cases, it's simply unintentional -- the generic name for a product is the brand name of the most popular version (hence the "Crapper" toilet). In other cases it's more sinister, like with Nintendo -- the company is trying to control the market by identifying its brand with the product alone.

      This kind of maneuvring can also be seen a little with Apple and its insistence on using its own terminology. Why? Consider the AirPort and AirPort Base Station. To normal humans, these are known as the wi-fi adapter and wireless access point respectively. But to someone going into a shop, only knowing they "need a new base station", they will (if they are ignorant enough), ignore wireless routers and access points that would obviously be compatible with their Mac system in favour of an Apple product simply because of terminology. It's a way of fostering dependence. The fact that Apple does this all the time should clue you into something.

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      (but so much more, including game and movie reviews)
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    11. Re:Uh... by multisync · · Score: 5, Informative

      This isn't new and isn't exclusive to technology. It started in earnest, it seems, in the 1950s (the great age of commercialization) when certain companies wanted their trademark to be the name for a generic product.

      You've actually got that completely backwards. Companies go to great pains to prevent their trademarked names from being diluted to the point that they become generic terms for a product category. In fact, companies like Xerox have taken out ads in publications like Writers Digest imploring authors to not abuse their trademark by using their trademarked name as a verb, as in "I xeroxed a copy" (note the lower case).

      The reason is that trademarks, unlike copyrights and patents, must be actively defended to be maintained. That's one of the big differences between trademark and copyright. If you don't actively defend your trademark, it can ruled to have been abandoned and you will lose your exclusive right to use it in the marketplace. On the other hand, by rigorously defending your trademark, it can effectively last forever, unlike copyrights which (theoretically) expire.

      Companies definately want you to think of their products first, but you will find them very hostile if you use their trademarked name generically, especially if it's to describe a similar product offered by a competitor.

      --
      I don't care why you're posting AC
  2. iPad books cost less? by Compaqt · · Score: 4, Interesting

    I thought the standard book industry line was that the cost of printing is only a few dollars, most of the cost is for authors, editors, copywriters, etc., and that's why e-books are priced very near print books.

    That should be doubly so for textbooks because you're not just making up stories and writing them down plus you have to have special content like illustrations, photographs, and quizzes.

    There aren't special discounts because the e-book is being sold for the iPad, are there?

    "iPad books cost so much less...It's a legal alternative for students who are using BitTorent [to pirate books]."

    --
    I'm not a lawyer, but I play one on the Internet. Blog
    1. Re:iPad books cost less? by gander666 · · Score: 5, Informative

      The case of textbooks is special for many reasons. First, students (and I am talking University Students here) MUST buy them. No choice in the matter. Second, there has long been a lively secondary market for used books. This infuriated the main line publishers, that they couldn't get fresh money for fresh books every semester/quarter/year. Third, to counter this, they collude with the authors, and have frequent revisions. Never changing much, but enough that lesson plans would be altered with the wrong edition text. Thus, it is rare that a text is god for more than 2 years between revisions.

      Couple that with the fact that there is a limited run on text books (never a large production run), a captive market, and thus really high prices, and you get a very warped market. The publishers are actually happy to sell a reduced price electronic version, DRM'd, to each student, and cut out the secondary resellers.

      That said, when I chased my Physics degree, for my core, I always bought new, marked them up, and keep them. Today, my two volumes of Graduate level Quantum server merely to intimidate coworkers.

      --
      Suppose you were an idiot and suppose you were a member of Congress ... but I repeat myself. - Mark T
    2. Re:iPad books cost less? by Scr4tchFury · · Score: 5, Informative

      There are no discounts. The students are downloading illegal copies of books.

    3. Re:iPad books cost less? by fafaforza · · Score: 4, Interesting

      The electronic version might be cheaper, but it will be cheaper by 5%, or some trivial amount like that, just like eBooks. iPad versions of text books won't "cost so much less."

    4. Re:iPad books cost less? by v1 · · Score: 5, Informative

      Second, there has long been a lively secondary market for used books. This infuriated the main line publishers, that they couldn't get fresh money for fresh books every semester/quarter/year.

      Until you get to college anyway. Then the publishers "lobby" the professors just like big corps lobby the congressmen, and get them to change what textbook they "require" for their class every few years. Books bought in the spring for $250 are bought back by the book stores that fall for $24 because they won't be used there next semester.

      It would be nice if universities required the profs to list the book costs and the average resale value of books bought for their classes in the course list. Then when you had three profs teaching African History and two of them have average end costs of $100 and one has $300 because the prof keeps changing books, enrollment for that one prof plummets and his department head threatens to cut that class off the list. That's the only way to fix that problem.

      Hard to say how effective it would be though - so many college students haven't learned how to manage money and are on a "spend/charge/loan now, worry about pay later when I get a lucrative job" attitude that they really don't pay as much attention to up-front costs as they should.

      --
      I work for the Department of Redundancy Department.
    5. Re:iPad books cost less? by MisterSquid · · Score: 4, Informative

      It would be nice if universities required the profs to list the book costs and the average resale value of books bought for their classes in the course list. Then when you had three profs teaching African History and two of them have average end costs of $100 and one has $300 because the prof keeps changing books, enrollment for that one prof plummets and his department head threatens to cut that class off the list. That's the only way to fix that problem.

      You act as if professors work in the bookstore with a database of book prices open on their computers. Having been university faculty, I know professors are "shielded" frrom the price of the books they select for pedagogical (as opposed to financial) reasons. Usually, faculty submit a list with titles and authors to administrative staff who then notify ordering faculty of new editions and other changes to the book order. Faculty get desk copies that have no price; faculty do not know how much the books they choose to best teach the subject cost.

      In your scenario, it's quite likely that the faculty requiring more expensive texts will have better, more authoritative, more current texts than the faculty with less-expensive texts. Price is not a guarantee of quality, but it sometimes provides a quick index to value.

      --
      blog
    6. Re:iPad books cost less? by stewbacca · · Score: 4, Informative

      The cost difference between my wife's Math textbooks and their equivalent e-book version was $400 for us last semester. In other words, an iPad pays for itself in one semester of school.

    7. Re:iPad books cost less? by microcars · · Score: 4, Informative

      The kids are using APPS, not eBooks.
      The quote is from someone going to college that says the iPad eBooks are cheaper.
      Being an iPad-using college student myself, I can tell you that when there is an actual eBook available (ePub or PDF), it is about 1/2 the list price of the hardcover "textbook".
      However, the secondary market is eliminated as it is not easy to sell a DRM'ed eBook, so the cost savings are upfront only.
      You end up paying the same price over the life of the course compared to students who buy the books at list price and then sell them later for 1/2 price.

      --
      I like microcars
    8. Re:iPad books cost less? by stewbacca · · Score: 5, Informative

      This is absolutely wrong. My wife's Math books last semester were $400 more for the text book over the e-book version. That paid for our new iPad.

    9. Re:iPad books cost less? by zach_the_lizard · · Score: 4, Informative

      Many professors hardly ever use their textbooks, making having the things a waste. Not only do they not know the cost (which they could easily look up if they ever cared to), but they listed as required a book that was never opened. It's one thing if you require and use a textbook; it's an entirely different story if you never even use it.

      For example, when I took Calculus III, we never even opened the textbook once. All lessons were done old school with a chalkboard and overhead projector. We didn't even use the book for assignments; we were given homemade worksheets and electronically posted problems. It was the same for the previous two courses: We never cracked the book open except for a single instance in Calc I.

      --
      SSC
    10. Re:iPad books cost less? by DrgnDancer · · Score: 5, Insightful

      How so? Part of the reason they charge so much for textbooks (not all of the reason by any means, but definitely part of it) is that they know there's a thriving market in used books. Especially for books used in non-core classes, a textbook company can expect that at best one in three students who are taking a class that uses their book will actually buy the book. A textbook is current for usually four to six semesters, but you have to figure that at least some students will buy new on principle, even in non-core classes. It's probably more like one in four, but we'll go with three. Let's also assume that production of the physical book is 15% of the cost of the book (it might be less, but text books are legitimately more expensive to print because of the higher paper quality and often having lots of color pictures).

      So you have an e-book version that (thanks to DRM) you can guarantee will get sold to every single student who takes a class using it, plus you save the 15% on production costs. You can probably sell it for 1/3 of the amount you sell the dead tree version for, undercut used book prices, and still make more than you used to. On top of that, if you can get most students to use the e-book instead of the physical book, you can slow down your release cycle (since you no longer have to worry as much about students cutting into your profits by buying used) and save still more money.

      --
      I don't need a million points of light, just two points of multi-mode fiber and a 10 Gig-E router.
    11. Re:iPad books cost less? by stewbacca · · Score: 4, Informative

      Your experience is not typical..

      Says you? I doubt that the University of Texas, with 60,000 students, is atypical of anything. It's probably the most typical model out there, as far as tech-savvy undergrad programs go.

      My wife's Math books were going to be about $600 for the semester (four books). The same four books were less than $200 as ebooks. That paid for an iPad. Multiply that by two semesters a year and 60,000 students and that's a lot of savings. Of course not all students will have the same price disparity as my wife's books, but pretty much all e-book versions are at least half the price of the print version ($150 versus $30 in one case)...at least on large US campuses.

      Outside of Academia I don't see a lot of cost savings. Game of Thrones on iTunes is $8.99. I think the paperback version is $5.99.

    12. Re:iPad books cost less? by catmistake · · Score: 4, Funny

      so instead of using a small tablet I find that a (comparatively cheap) 24" vertically mounted monitor is the best experience

      Me too! Its far superior to iPads, and all other tablets, on airplanes, subways, busses, in coffee shops and in the classroom!!

  3. When you drop a book... by Mastadex · · Score: 4, Insightful

    ..It doesn't matter. When you drop an iPad, it's costly to replace. But I'm just preaching to the choir now...

    --
    A morning without coffee is like something without something else.
    1. Re:When you drop a book... by UncleRage · · Score: 5, Interesting

      Funny thing...

      I've deployed around two thousand iPads in our district (and another 500 or so iPod Touches). 1700 (iPads and iTouches) or so to students, another 800 or so to admin/faculty.

      Theft of device:
      Students: 2.
      Faculty/Staff: > 15.

      Physical breakage (screen, headphone jack, etc...).
      Students: 3.
      Faculty Staff: > 20

      Students have had devices for nearly three years. Adults, for about eighteen months.

      Kids take care of the devices better than the adults (at least in our environment); weird, but there you go...

      --
      #SickNotWeak
    2. Re:When you drop a book... by hitmark · · Score: 4, Interesting

      I wonder if the kids had more of their "life" on the pad then the adults.

      --
      comment first, facts later. http://chem.tufts.edu/AnswersInScience/RelativityofWrong.htm
    3. Re:When you drop a book... by Anonymous Coward · · Score: 5, Interesting

      I have a son with severe autism, who uses an ipad to communicate. He's non verbal, and has a low IQ. Not only has he instinctively figured the iPad out, and used it in ways we never dreamed possible, but he's pretty rough on the thing. He's tried to eat it, he's dropped it, slept on it (he is 9, so not a tiny tot), sat on it, gotten it wet many times, (Both from the above mentioned trying to eat it, and from having it near liquids) and it is still fine. We got a great case (gumdrop) and although I don't recommend doing what he does, it's still fine once you take the beat up case off. We also paid for one of those "if you smash it under your car we'll replace it" plans, which I normally avoid. If I knew the case was going to be this good...

    4. Re:When you drop a book... by Lumpy · · Score: 4, Informative

      No, as a AV engineer and consultant I have observed the following. Teachers are incredibly dumb compared to the kids in regards to technology. Almost to the point that they are "special needs".

      I have several educators that complain that when they press a button on a touchscreen that if something did not happen, they don't press it again, they crawl under the desk and start crying and proclaiming that the system is completely broken and needs to be replaced. These people may understand education, but they are incompetent when it comes to using any form of technology.

      --
      Do not look at laser with remaining good eye.
  4. I can see the article now down the road... by CFBMoo1 · · Score: 5, Insightful

    Textbooks yanked from students iPads during a semester because of DRM glitch. Thousands of kids are unable to do their book work as teachers scramble to come up with alternatives while the issue gets resolved between the publisher, Apple, and anyone else.

    *Whump* It may be old, it may be so yesteryear but a book works fine. Not to mention as a learning tool it also makes a great:

    * Blunt object to smack the bully who's harassing you with if he tries to take it from you.

    * Something to stand on to reach that higher shelf

    * Foot rest when doing something other then Calculus or Physics. God those books weighed a ton!

    * Something your kid could poke around in when your older and not have to deal with DRM restrictions that lock the title to you alone. Seriously I found my parents old math books in the attic one day and I was amazed going through them when I was younger.

    * It works great when the batteries are dead and you have a candle to read by.

    Now that I've ranted I'll get off the lawn before the guy with the stone tablets comes out and yells at me. Don't ask him how he parted the waters in his birdbath. You'll get your ear talked off.

    --
    ~~ Behold the flying cow with a rail gun! ~~
    1. Re:I can see the article now down the road... by fafaforza · · Score: 4, Insightful

      * Something that can screw up the kid's back for life.

      Have you seen the size of these kids' backpacks? Not saying that the iPad is the best answer, but at least it would lighten those loads.

  5. the 3rd graders mastered the ipad? by shadowrat · · Score: 4, Funny

    "Jennifer Kohn's third grade class at Millstone Elementary School in Millstone, New Jersey, mastered the iPad with minimal training."

    Mastered meaning they learned objective-c and xcode and now have multiple million unit selling apps?

  6. Re:Strange & IMHO slightly suspicious... by cryfreedomlove · · Score: 4, Interesting

    ...how this lady chirps for one particular piece of equipment. Who paid her ?

    I'm not suspicious at all. Occam's razor leads me to believe that she just likes it more than lugging around expensive single subject text books. Most of the time, things are really just that simple.

  7. Re:They're using tablets by vlm · · Score: 5, Insightful

    ...and they could have just have easily been using Netbooks or Laptops for this.

    Perversely, the walled garden means management cant intentionally add spyware to them as easily as a PC. Laptops take 5+ minutes to boot and load all the inventory monitor, virus scanner and its updates, OS updates, keyloggers both management approved and downloaded accidentally off the internet, and the battery is dead by the end of the first class... then what?

    If you go laptop, you need a AC power outlet at each desk, which is going to be expensive to wire, and the kids are going to stick wires in there to intentionally electrocute each other.

    If you go tablet, the kid needs to carry... the tablet. Charge it at night, it'll run all day. If you forget, the old fashioned dunce chair in the corner becomes "the charger chair" to sit next to the teacher's charger and wall outlet. If you go laptop, the kid needs to carry the laptop, the power adapter which will get lost or forgotten, the power cable from outlet to adapter which will get lost, the inevitable ipod/phone USB charger cable (lets face it, its gonna happen) and probably an old fashioned ethernet cable for locations/times when wifi is not available, and probably a flash drive or two to trade music files with friends, and add a random USB cable or two to hook up to printers/scanners/etc that are not on the LAN (Printer on the lan at work is convenient, on the lan at school means the local 2600 readers are going to anonymously print goatse out on the principals office printer, therefore no printers allowed on the lan at school). The laptop PLUS accessories is going to be bulkier and heavier than all but the stoutest Calc or Physics books, negating most of the purpose.

    Yes, I've read textbooks on a regular old fashioned desktop. I suppose I could on a laptop or netbook. It just makes more sense to use a tablet.

    --
    "Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
  8. Re:Wow by thedonger · · Score: 4, Insightful

    Oh good, Apple took a trick from Microsoft on indoctrinating the next generation.

    I was amazed recently to see my 15 month old niece playing with an iPad. As I watched my first thought was how lucky she is to be creating those connections in her brain at such a young age, but then I realized we are raising a generation of newly-born children who may very well reach a significant age (say, 8, when I started using computers [in 1980]) before they ever need to touch a real keyboard. Their expectations of a user interface will far exceed ours, and at the same time they may be more a prisoner to the technology because - forget about command line - they'll barely know how to use access a file system using a GUI and a mouse.

    At least they will be inside on their computers and not trampling all over my lawn.

    --
    Help fight poverty: Punch a poor person.
  9. There are requirements to list books and prices by tastiles · · Score: 5, Informative

    But there are requirements to list books and prices! The federal Higher Education Opportunity Act requires colleges and universities to make public lists of books and other materials that will be required for each course by the time of students are expected to enroll in those courses. This was supposed to drive down the cost of textbooks because it will give students more time to find online prices. As a professor, I haven't noticed much of a change since this law took effect in July 2010, the prices in the bookstore are still outrageous.

  10. why wait until the prof tells you to open it? by Chirs · · Score: 5, Insightful

    University is for learning. The idea is that you open the textbook on your own to gain a deeper understanding of the topic than you had time to cover in class.

  11. Worked for Apple by koan · · Score: 4, Informative

    Apple has an entire team dedicated to education, they have the entire Maine school district, Los Angeles, Texas, Hawaii and several other states using their hardware so it is only natural that these same customers will move to iPads.
    The issue here is textbooks on the iPad are cheap now because of marketing and getting people on the platform, once there the prices rise, one other thing would be 3rd graders using iPads, guess how many are going to get broken and need replacement, plus only a smattering of schools purchased accidental damage coverage from Apple, the rest just got "Apple Care" which only covers manufacturing defects not accidental.
    Apple is perfectly positioned to take advantage of the education market, they've been farming it for quite some time and they do it well.

    Get over root access, the majority of users shouldn't have anything greater than limited application access to computers much less root access.

    --
    "If any question why we died, Tell them because our fathers lied."