Amazon Granted Location Tracking Patent

bizwriter writes "A new patent for Amazon just put the company squarely in the location tracking controversy. It covers a system to not only track, through mobile devices, where individuals or aggregated users have been, but to determine where they're likely to go next to better target ads, coupons, or other messages that could appear on a mobile phone or on displays that individuals are likely to see in their travels. The system could also use someone's identity to further tailor the marketing according to demographic information."

Comments

As terrible as it sounds...

[JustAnotherIdiot]

...better Amazon than Apple.
Which is pretty much like saying a punch in the face is better than a knife in one, but hey, beggars can't be choosers.