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The Kindle Skews Amazon's 2011 Best-Seller List

destinyland writes "Amazon's released their list of 2011's best-selling books, revealing that 40% of the best-selling ebooks didn't even make it onto their list of the best-selling print books. The #1 and #2 best-selling ebooks of the year weren't even available in print editions, while four of the top 10 best-selling print books didn't make it into the top 100 best-selling ebooks. 'It couldn't be more clear that Kindle owners are choosing their material from an entirely different universe of books,' notes one Kindle site, which points out that five of the best-selling ebooks came from two million-selling ebook authors — Amanda Hocking and John Locke — who are still awaiting the release of their books in print. And five of Amazon's best-selling ebooks were Kindle-only 'Singles,' including a Stephen King short story which actually outsold another King novel that he'd released in both ebook and print formats. And Neal Stephenson's 'Reamde' was Amazon's #99 best-selling print book of 2011, though it didn't even make it onto their list of the 100 best-selling ebooks of the year. 'People who own Kindles are just reading different books than the people who buy printed books,' reports the Kindle site, which adds '2011 may be remembered as the year that hundreds of new voices finally found their audiences.'"

39 of 135 comments (clear)

  1. Hardly a fair comparison by elrous0 · · Score: 4, Insightful

    The eBooks on that list ranged from $1-$3 (no shipping of course), whereas the print books ranged from $8-$15 (plus shipping). All other things being equal, of course the eBooks are going to outsell the print ones at those prices.

    Hell, the cheaper prices and not having to pay shipping is why a lot of people buy Kindles in the first place. Not to sound like an ad here, but Kindle versions usually run anywhere from $5-$10 cheaper than their print counterparts, you get them right away, and there is no $4 extra for shipping.

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
    1. Re:Hardly a fair comparison by larry+bagina · · Score: 2

      With Amazon prime or a $25 order, shipping is free, so that's not a factor. And the point is, all other things are not equal since some books that are available in both print and ebook form are best-sellers in one category but not the other.

      --
      Do you even lift?

      These aren't the 'roids you're looking for.

    2. Re:Hardly a fair comparison by tripleevenfall · · Score: 2

      I'm not sure that "$5-$10 cheaper" statement is accurate. There's been a lot of consternation among we Kindle users that often the ebook is only 5 or ten *percent* cheaper than the printed book.

      Amazon denotes often that "this price is set by the publisher" and they say that the actual cost of printing a book is minimal, whereas the profit taken by the publisher and author are almost all of the rest (which should be the case).

      But for me, I haven't found ebooks to deliver any cost savings, except that you can read most anything published before 1923 for free. I'm burning through a lot of classics and buying some full price books too.

    3. Re:Hardly a fair comparison by raygundan · · Score: 5, Interesting

      I've been having the exact opposite experience. I don't have a kindle, but I use their app on my phone, and have for quite a while now. But in the last year, every time I go to buy a Kindle book, it's ~$15, and the hardcover version is $3.99 shipped. Or it's not available on the Kindle at all. Most recently, this was the case with three Iain M. Banks novels-- two shipped from the UK, and they were still only a couple dollars apiece, in hardcover.

      This isn't Amazon's fault-- the publishers won their fight to set pricing. And they're pricing themselves right out of a sale. When the Kindle was new and ebooks were almost always cheaper than printed books, I bought quite a few. Now I'm buying books used again. The publishers have cut off their nose to spite their face, and in their fear of low-margin ebooks have lost their margin entirely.

    4. Re:Hardly a fair comparison by Yvan256 · · Score: 4, Insightful

      He's talking about 1-3$ books and you're talking about 25$ orders. Do you really think people buy 20+ books per order?

      The shipping cost is a factor, the delay to receive your books is another. FedEx, UPS or DHL, I don't care which carrier you choose, they can't beat "I'll start reading in 60 seconds".

    5. Re:Hardly a fair comparison by PopeAlien · · Score: 3, Insightful

      "with Amazon prime or a $25 order, shipping is free"

      So you're saying for a little more money I can buy 'free' shipping?

    6. Re:Hardly a fair comparison by Daetrin · · Score: 3, Interesting

      Really? I haven't done a lot of comparisons yet since i've only had my Nook Tablet for a couple weeks, but so far on both B&N and Amazon i've found that the ebook version is at most a dollar or two cheaper than the paper version, and often it's the exact same price as the paper version. I could swear i've seen cases where the ebook version was actually more but i can't find any quick examples via spot checking. This of course leaves aside the numerous books for which no ebook version exists at all yet.

      There certainly _are_ a lot of things available in ebook format that are significantly cheaper than an averaged price "real" book, but so far ebook versions of current popular titles don't seem to be among them.

      In fact that may be part of why there's a discrepancy between the two lists. If the same books as are popular in the paper list were priced much cheaper as ebooks perhaps they would have scored higher (or at all) in that list as well?

      --
      This Space Intentionally Left Blank
    7. Re:Hardly a fair comparison by MozeeToby · · Score: 5, Interesting

      I don't think he's saying ebooks are cheaper in a general sense, he's saying that cheap ebooks are outselling the more expensive ebooks, which is what is skewing the results. I know I would never go to the bookstore (or even the library) to get a short story and very rarely a novelette, but I've gotten several on my Kindle because the price was right ( $1 ) and their customer ratings were high. So yeah, the Kindle does change my reading material, but that's because A) I refuse to pay $10+ for the ebook edition of a book B) I also refuse to buy a physical copy of a book (yeah, I know blasphemy, whatever. I significantly prefer the convenience of ebooks over paper). And that leaves me with a very different group of books that are in my acceptable price range.

    8. Re:Hardly a fair comparison by PRMan · · Score: 3, Informative

      ...And it's a glorified rental that they can take back from you at any time.

      --
      Peter predicted that you would "deliberately forget" creation 2000 years ago...
    9. Re:Hardly a fair comparison by SomePgmr · · Score: 3

      It varies. There are cases where I'm aggravated that an ebook costs the same as buying a real book. But sometimes I find myself wanting the real book, but cant justify a big price difference.

      What Id really like to see, is Amazon working out something like Hollywood is doing (something I never thought id say) by letting me buy the real book and getting the kindle copy right away. I like both formats for different reasons, but I just cant buy 2 of everything at twice the price.

    10. Re:Hardly a fair comparison by nine-times · · Score: 5, Insightful

      The publishers have cut off their nose to spite their face, and in their fear of low-margin ebooks have lost their margin entirely.

      It's not exactly that they cut off their nose to spite their face. To some extent, what's going on with ebooks is the same thing that's happening in movies/television, which is the same thing that happened in Music a few years ago. Publishers can see that their business may move more and more into digital downloads, and they don't want to miss the boat, so they're getting involved in that arena. However, they prefer to keep their old business model because they understand it, it's predictable, and it's profitable. To some extent, they therefore want their own business ventures in digital streaming/downloads to fail, and they sabotage these ventures.

      Now I'm not convinced that they are literally consciously thinking, "I want this venture to fail." However, they aren't approaching it from the standpoint of "This is the future of my business and I must make it succeed," either. It's a little more like, "Ok, well we have to do this, and I don't trust it, so let's just throw this sloppy attempt out there and see what happens. But let's make sure we aren't cannibalizing our other sales."

    11. Re:Hardly a fair comparison by raygundan · · Score: 4, Insightful

      Look at REAMDE, cited in the article. $14.90 new in hardcover from the amazon marketplace and $14.99 for the Kindle edition. It's a new release, and it's about the same cost new, in hardcover, as it is for the Kindle. And that's before we mention getting some of your money back selling it used.

    12. Re:Hardly a fair comparison by goose-incarnated · · Score: 2

      Weird, it's showing the Kindle edition for me as $12.77, which is cheaper than any used paper copy. Is Amazon pricing differently by customer profile and/or location?

      Yes.

      (Well, they've been doing it with my android app, so I see no reason why they would stop at doing the same thing for eBooks)

      --
      I'm a minority race. Save your vitriol for white people.
    13. Re:Hardly a fair comparison by icebike · · Score: 5, Insightful

      Three dollars, eight dollars, you guys are both missing the point.

      People buy cheaper books on Kindles and Nooks BECAUSE THEY CAN.

      Nobody will print a three dollar book for long, and fewer book stores will stock it, and even Amazon does not carry it for long due to the cost of warehouse space. These inexpensive books from new authors or older titles from known authors simply disappear from the market in printed form.

      But these books can remain in ebook form forever, taking up on average half of a floppy disk work of computer storage someplace in the Amazon cloud/

      Then there is the whole issue of residual value, which has been thrashed about on Slashdot in the past. You can sell your paper books, donate them to libraries, or what ever. But the publishers (with Amazon and Barnes and Noble's reluctant acquiescence) have circumvented the first sale doctrine and essentially limited your ownership rights to digital books.

      This is being looked into (a year too late) by the DOJ and the EU but action is probably far off.

      While that percolates, people are less apt to pay full price for a book they can't own. The market is slowly realizing this and placing a value on that residual ownership as people hold off buying this year's best sellers while they read last year's best sellers. The net result is a lower price that people are willing to pay for a damaged title. (see what I did there?).

      --
      Sig Battery depleted. Reverting to safe mode.
    14. Re:Hardly a fair comparison by Bucky24 · · Score: 2, Funny

      Look at REAMDE, cited in the article.

      Heh I read that first as README and wondered why a README was being sold on Amazon.

      --
      All the world's a CPU, and all the men and women merely AI agents
    15. Re:Hardly a fair comparison by RDW · · Score: 2

      Relative pricing also varies in their international stores - the Kindle edition is slightly cheaper in the UK shop right now (and some of the Kindle price is VAT, which isn't levied on the print copy). But for me the keys figures are the weight and thickness - REAMDE is big enough to be unwieldy in hardback, something I'd never bother taking on the train, but fine commuting fodder as an ebook, especially if liberated from its DRM shackles.

    16. Re:Hardly a fair comparison by Schlemphfer · · Score: 4, Insightful

      To me, the biggest advantage to owning the Kindle edition isn't anything you've written. It's that, when I purchase the Kindle edition, it's one less item I need to keep in my house, tote the next time I move, and ultimately get rid of.

      On top of that, it's environmentally the right thing to do—one less book that needs to be manufactured and shipped somewhere.

      And don't even get me started on how great the highlighting feature is, where you can underline and automatically collect key passages without defacing your book. It's changed how I read.

      I personally refuse to buy books from publishers who price their Kindle books higher than the discounted paperback price. If they don't want to embrace where the publishing world is headed, then screw 'em.

      --
      I'm generally "Interesting," "Insightful," and even "Funny" here. What the hell happens to me at parties?
    17. Re:Hardly a fair comparison by ILongForDarkness · · Score: 3, Insightful

      The authors probably made more per sale on the $1-3 books than the ones that sold the $25 real books through a normal publisher too. So everyone wins but the publishers. Authors get more fans, more money, customers pay less I suspect people read more etc. I realize there is a selection bias towards people that would pay ~$100 for something to read books are likely to be people that read a lot of books but I think it goes both ways. I used to read a lot, slowed down, but bought a kindle a few years ago and now read way more again and more varied things because I don't necessarily have to pay oddles to try something different that wouldn't be popular enough to be in the library. Much less of a hassle. I literally was getting to the point where the libraries in my town didn't have any more books I was interested in reading. Now I can download whatever I want, I'm not limited to what is in the local book store/library can "acquire" just about anything so cost isn't an issue etc.

    18. Re:Hardly a fair comparison by tricorn · · Score: 3, Insightful

      The problem is that they're trying to sell the "print" books for only a slight discount as an e-book.

      So you end up with two completely separate sets of books: overpriced e-books, so not very many sales in that format compared to print format; and inexpensive e-books that aren't even available in print because they figure it isn't worth printing them. Of course you're going to get completely different titles selling in the two formats.

      I'd get Reamde for Nook but it's too expensive. I'd pay maybe $4-5 at most for something that I can't re-sell and is tied to a device that may not be available in a few years, locked to a company that may go out of business some day. In 50 years, will I be able to pull out my copy of it and say "oh yeah, that was a fun read, maybe I'll read it again." ... ? But they want $15 for it. No way.

    19. Re:Hardly a fair comparison by jvin248 · · Score: 2

      We do make more as an independent author publishing a book at $1-$3 than shackled to the agent/publisher model... at their price points of $10+. The only authors still going to traditional publishing are those with stars in their eyes lusting for 'the brand'. the independents have control over editors and cover design that can be quibbling points in traditional setups. One author turned down a $500,000 advance because he was tired of the old model and knew he would earn more on his own, so far he's happy.

      The Black Jewel The Diamond Coronal

      .

    20. Re:Hardly a fair comparison by tsotha · · Score: 3, Interesting

      I'm not sure that "$5-$10 cheaper" statement is accurate. There's been a lot of consternation among we Kindle users that often the ebook is only 5 or ten *percent* cheaper than the printed book.

      Amazon offers a used copy of almost every book I'm interested in for less than the ebook, shipping included. And I can give a physical book to my siblings when I'm done with it. I love my kindle for the ability to buy a book and get it delivered instantly at 3:00 AM. But it's not saving me any money - far from it.

    21. Re:Hardly a fair comparison by demonlapin · · Score: 2

      If you were on the ebook wagon before iBooks, and Apple's "agency" model, you routinely got $15-20 books for $9.99 on Kindle. It was a great compromise: we got new-release books for less than hardcover and more than paperback. Paperback books were usually $4.99 on Kindle. Then Apple screwed the system up.

    22. Re:Hardly a fair comparison by ILongForDarkness · · Score: 2

      I disagree on this one (but you are free to disagree with me :-)). I find that often books start out fast and than drag on (eg. random mystery novel that starts out with lots of slash and dash and then becomes obvious only to be dragged on for another 200 pages while the hero figures out how to kill the bad guy) or conversely are slow paced but pick up and are interesting (eg. Lord of the Rings series, I've just unleashed a bunch of Wraiths I realize) kind of making the rest of the book interesting because it helps understand the overall action later on. Regardless and unfortunately, I don't know if the book is worth it until I've read it. It is a very rare book that is so bad I give up part way through (probably a sign of lack of culture but Moby Dick and War and Peace are on that list), reading the book pretty much acts as a filter of am I going to read the whole series/everything from the author/or am I going to move on to another book in my nearly bottomless list of "I should read that"?

  2. marketing by Anonymous Coward · · Score: 5, Insightful

    Do you really trust a list made by a company that wants everyone to think that the e-version is the way to go. To be fair there should be two lists. One for ebooks and one for hardback. Mixing them together trying to confuse the issue to make it seem like there e-products are better or the way to go is a sham in the sense it that it is bad marketing to not try to sale people on their other products.

  3. REAMDE by raygundan · · Score: 2

    In case anybody's mystified as to why REAMDE is selling better in print, it's because it's cheaper in hardcover, new, than it is on the Kindle. It's that simple.

    1. Re:REAMDE by raygundan · · Score: 3, Informative

      I think you're reading the chart wrong. Both your links show the same grid:

      $20.77 is the "Deckle Hardcover," whatever that is
      $14.99 is the Kindle edition
      $14.90 is the regular hardcover, new
      $13.73 is the audiobook

    2. Re:REAMDE by Anonymous Coward · · Score: 5, Funny

      I'm just buying it for the collector value.
      See, I know how these things work. First editions with a misprint in the title always end up being worth thousands.

  4. What about non-price factors skewing the lists? by sehlat · · Score: 2

    Treeware is (obviously) DRM-free. I'm curious as to how sales would like when controlled not just for price but for DRM-free versus DRM-infested.

    I know for a fact that I buy or read a lot more stuff from DRM-free places *cough*Baen*cough* than I do from places that insist on DRM.

    1. Re:What about non-price factors skewing the lists? by imthesponge · · Score: 2, Insightful

      Honestly, nobody cares.

    2. Re:What about non-price factors skewing the lists? by raygundan · · Score: 2

      You're right in an absolute sense, since you exist and you care... and there's a few more around as well. But we're a rounding error. Not enough of a market for anybody to give a crap about, and the big publishers get your money via normal books anyway.

      You: "I Want DRM-Free books!"
      Big Publishers: ".....ok. We call those books."
      Tiny Publishers: "sure... it's in 57 formats on my website, there's a youtube video of Cory Doctorow singing it karaoke-style at a tiki bar, and I blogged the entire thing as I was writing it to sell ads anyway."
      Amazon-centric Tiny Publishers: "shut up, dude... my book only costs $.99"

    3. Re:What about non-price factors skewing the lists? by jvin248 · · Score: 2

      That's why I only publish my books in a DRM free format.

      Just released book two in this series
      The Black Jewel

      .

  5. The real question is by aarongadberry · · Score: 2

    Would you read different books if you bought a Kindle?

  6. I know I'm skewing the results by nani+popoki · · Score: 4, Interesting

    I'm a recent Kindle (Keyboard and Fire) owner. I probably spend US$50 a month on books. Over the years, I've accumulate a collection large enough to make me worry about how much floor loading my attic can stand. So having new books reduced to bits seems attractive. And the Kindle is often just easier to work with since I can adjust the print size to suit my vision comfort. Since I got my Kindle Keyboard (in August), I've downloaded and read about 100 titles. Not all of them were novel-length; I'd say on average the "book" was more like novella-length.

    Also, I find myself buying eBooks that I'd probably not buy as pBooks (physical books), partly because they're cheaper and partly because they are impulse buys -- it takes me a few seconds to get a book over the internet and about two hours to drive to the nearest bookstore, buy a book and drive home. I found half a dozen authors I now buy regularly that I probably never would be reading if I'd had time to second-guess the "hmm... that looks interesting" reaction.

  7. Idiotic Publishers by Xebikr · · Score: 3, Insightful

    The reason ebook only books sell better is because they are priced in line with the market for ebooks. The market is clear that the correct price for a bunch of bits that make an ebook is up to ~$4. The traditional publishers are trying to use their monopoly to enforce a dead tree price on a bunch of electrons, and they are being outsold by less rigid authors who want to make money, not maintain control.

    1. Re:Idiotic Publishers by Xebikr · · Score: 4, Insightful

      Kind of my point. Publishers seem to be terrified of the popularity of ebooks, so they look to make them as unappealing as possible. Price of a product with no shipping, no inventory, and no materials cost is more expensive than the print ones? That stinks of market manipulation and tells me they really don't want ebooks to succeed. Meanwhile, many self-published authors are making bank on an often inferior product because they sell at a reasonable price. Seriously. Publishers need to give customers what they want at a fair price. I think they'd be surprised how much money they'd make.

  8. It's like popcorn by alexander_686 · · Score: 4, Insightful

    It's free to you - but not to Amazon.

    Amazon's business model would collapse if they had to physical ship $1 dollar books and absorb the shipping. On the other hand, it can work with electronic delivery.

    That being said, a lot of the “books” being suggested are actually short stories. It’s a format I love but few people do it because there small so they can’t make money off of them – or is that changing? In any event, I would pay a dollar or two for popcorn books, but if I pay big bucks (over $5) it had better be a big, luxuries meal that will take some time to savory.

    Also, did anybody else notice the self published books?

    It’s not that Kindle readers are reading different kind of books, but the e-readers allow readers to buy different types of books.

  9. Re:Shameless Self Promotion by goose-incarnated · · Score: 2

    1. I wouldn't be too hard on your book - I'm sure it isn't crap :-) What I've read thus far of it doesn't seem like crap :-)

    2. The Harry Potter books didn't get successful via self-publishing (they were never self-published, were they?)

    3. I write too, but have committed myself to only a single short story per week. I've got about seven completed now (science-fiction and humour, downloadable for free from smashwords (see my sig). The great thing about short stories is that you get to make your point, entertain your reader and have a sense of completion relatively quickly. For example, one of my short stories is only half a page long! Another is almost a novella at 19 pages (8500 words). Each one took at least a week (and, I do the cover art myself). My hope is that, instead of writing a full-length novel, I can put together a collection of short stories and sell those. For now, each of the stories are free. When I've got enough to make a collection (say ... 10 or more), I'll package it into a single eBook and sell it for money.

    --
    I'm a minority race. Save your vitriol for white people.
  10. Hold long do you think e-books will stay cheap? by bryan1945 · · Score: 2

    Especially DRM'd e-books with lock-in. Physical books are more expensive since you have to print, ship, maybe ship again. As physical books start going away ("Look at the overhead we're saving on going all e-book!"), and e-books become more popular, why wouldn't expect to see price creep?

    (This is in response to the discussions on pricing above, in which I didn't see this point brought up.)

    --
    Vote monkeys into Congress. They are cheaper and more trustworthy.
  11. Maybe advertising affects ebook sales less? by fedorfedor · · Score: 2

    I wonder if the ebook sales indicate more precisely what people actually want to read, as opposed to what the marketing machine of bookstores convinces them to buy. (You didn't really think that piles of "our recommended books" or even "best-seller" lists were fair and/or merely the things that bookstore employees liked, did you?)

    Of course marketing does affect ebook sales as well, but perhaps not as much as the effect of being in a store and seeing a pile of what's clearly the latest hot seller, the book that everybody is talking about, which obviously you should buy. Not to mention that the selection in a physical store is so limited, which thus skews sales toward what is already selling well (whether fairly or not).