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US Bans Loud Commercials

Posted by samzenpus on from the turn-it-down dept.

bs0d3 writes "On Tuesday, the FCC passed the Commercial Advertisement Loudness Mitigation Act, or CALM. It's a law that states all commercials must run at the same volume as network newscasts. The same applies to network promos. The responsibility falls on cable providers like Comcast or charter. The law will not take effect until next year which leaves it plenty of time to be challenged in court by cable providers or advertisers."

2 of 289 comments (clear)

  1. Pretty late for this, don't you think? by bonch · · Score: 5, Insightful

    Great. If only it was 20 years ago and the Internet didn't exist.

    1. Re:Pretty late for this, don't you think? by artor3 · · Score: 5, Insightful

      What does the internet have to do with it? Last time I checked, hundreds of millions of people still watched TV. I agree this law should have come sooner, but it's not as though it's too late to be a good thing. Just like the Do Not Call list was a good thing even though cell phones were already invented.