Slashdot Mirror
US Watchdog Bans Photoshop Use In Cosmetics Ads
MrSeb writes "In an interesting move that should finally bring the United States' fast-and-loose advertising rules and regulations into line with the UK and EU, the National Advertising Division (NAD) — the advertising industry's self-regulating watchdog — has moved to ban the misleading use of photoshopping and enhanced post-production in cosmetics adverts. The ban stems from a Procter & Gamble (P&G) CoverGirl ad that photoshopped a model's eyelashes to exaggerate the effects of a mascara. There was a footnote in the ad's spiel about the photo being manipulated, but according to the director of the NAD, that simply isn't enough: 'You can't use a photograph to demonstrate how a cosmetic will look after it is applied to a woman's face and then — in the mice type — have a disclosure that says "okay, not really."' The NAD ruled that the ad was unacceptable, and P&G has since discontinued it. The ruling goes one step further, though, and points out that 'professional styling, make-up, photography and the product's inherent covering and smoothing nature' should be enough, without adding Photoshop to the mix. The cosmetics industry is obviously a good starting point — but what if the ban leaks over to product photography (I'm looking at you, Burger King), video gameplay demos, or a photographer's own works?"
Interesting that the NADs would be protecting me from beautiful women. Hm.
I'm creating an analog version of Photoshop for beauty enhancement. I'm kicking around 3 names for it right now: 1) Flugrup, 2) Snibb, and 3) Makeup.
Table-ized A.I.
Since when did cosmetics, and most especially the advertisements thereof, have anything to do with reality? They are like real life photoshop.
"None can love freedom heartily, but good men; the rest love not freedom, but license." --John Milton
Yeah I went there.
The ExtremeTech article mentions an Adobe product by name eight times but doesn't mention its competitors once. I haven't had a chance to read the regulation myself, but someone reading the ExtremeTech article might come away with the impression that people who use non-Adobe software might get off easier, even if the capabilities of non-Adobe software are GIMPed by comparison.
But who will I sell my "Circus Clown Photoshop Plugin Set" to now?! Who else could possibly need my patented "Whorify" brush?
My work here is dung.
I actually agree with this. I don't use clothes at home either (or when browsing Slashdot), and if the weather permits, why should I need to use them outside either? Besides, we can all agree that it's just nice to see good looking naked people.
Not to mention all of those souls being stolen by the devlish devices taking the pictures
Ignore him, he hasn't had a date, in, well, he's never had a date.
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
Women's use of cosmetics bordens with pure fraud. They're faking themselves better looks than they really have to fraud men and thus try to gain money, power or anything else for their own advantage. It just isn't defined as fraud because the scheme has been going on for so long, but in reality it's the same. They're advertising something which they don't have and take advantage of men.
Don't worry, that all stops once you're married.
Godaddy is a scam and a ripoff.
Girls on the internet: Single, sane, attractive. Pick two. (I'm the latter two. Got snatched up by a lucky guy nerd ten years ago.)
Occasionally living proof of the Ballmer peak.
I'd even go so far as to say I've seen what he's like on the inside.
Should I link to goatse? Or would you propose to euthanise bad looking people? Or lock them out of sight?
Yep, now you're getting it! Lock away everyone who isn't hot (besides me), and the world would look much better!
BTW: what about the eye of the beholder?
Well, beholders can fire a wide variety of pain and death from their eyes, which is why they're frequently a major hassle for the unprepared dungeon explorer, true, but I don't see how that relates to my entirely altruistic quest to leave only the hottest of girls... I mean, people... visible in public.
My God.
We're talking about makeup on Slashdot.
If there was any better indication that we are heading toward the End of Days, I don't know what it is.
Faster! Faster! Faster would be better!
Stick around and I might share my recipe for fat free pumpkin spice cupcakes!
Occasionally living proof of the Ballmer peak.