Slashdot Mirror
US Watchdog Bans Photoshop Use In Cosmetics Ads
MrSeb writes "In an interesting move that should finally bring the United States' fast-and-loose advertising rules and regulations into line with the UK and EU, the National Advertising Division (NAD) — the advertising industry's self-regulating watchdog — has moved to ban the misleading use of photoshopping and enhanced post-production in cosmetics adverts. The ban stems from a Procter & Gamble (P&G) CoverGirl ad that photoshopped a model's eyelashes to exaggerate the effects of a mascara. There was a footnote in the ad's spiel about the photo being manipulated, but according to the director of the NAD, that simply isn't enough: 'You can't use a photograph to demonstrate how a cosmetic will look after it is applied to a woman's face and then — in the mice type — have a disclosure that says "okay, not really."' The NAD ruled that the ad was unacceptable, and P&G has since discontinued it. The ruling goes one step further, though, and points out that 'professional styling, make-up, photography and the product's inherent covering and smoothing nature' should be enough, without adding Photoshop to the mix. The cosmetics industry is obviously a good starting point — but what if the ban leaks over to product photography (I'm looking at you, Burger King), video gameplay demos, or a photographer's own works?"
Interesting that the NADs would be protecting me from beautiful women. Hm.
I'm creating an analog version of Photoshop for beauty enhancement. I'm kicking around 3 names for it right now: 1) Flugrup, 2) Snibb, and 3) Makeup.
Table-ized A.I.
Yeah I went there.
I'd even go so far as to say I've seen what he's like on the inside.
My God.
We're talking about makeup on Slashdot.
If there was any better indication that we are heading toward the End of Days, I don't know what it is.
Faster! Faster! Faster would be better!