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NFL: National Football Luddites?
theodp writes "The National Football League has been brainstorming with tech and communications companies on how to bring the NFL into the 21st century. Major-league sports are famously technophobic — the NFL outlaws computers and PDAs on the sidelines, in the locker room and in press-box coaching booths within 90 minutes of kickoff. But that may be about to change, which the WSJ's Matthew Futterman speculates could mean: 'Coaches selecting plays from tablet computers. Quarterbacks and defensive captains wired to every player on the field and calling plays without a huddle. Digital video on the sidelines so coaches can review plays instantly. Officials carrying hand-held screens for replays. Computer chips embedded in the ball and in the shoulder pads (or mouth guards) that track every move players make and measure their speed, the impact of their hits, even their rate of fatigue.' Part of the impetus for the changes is the chance for a windfall — the NFL's sponsorship deals with Motorola and IBM will expire after this season, and the NFL will be seeking more technology (and presumably cash) from its next technology partner(s)."
I was going to mod the parent down, but instead I will reply.
Nascar intentionally limits the data that may be sent to the announcers, as much of the data coming from the cars is considered proprietary information for each team, this is mostly done in the interest of perserving competition. The actual teams put sensors on the cars that collect a simply amazing amount of data, from tire forces, suspension forces, engine sensors, frame torque, and etc. Last I talked to the software companies that do this high end race teams in NASCAR and Forumla 1 collect over 1000 data points once every microsecond or so. It is common place practice now for teams to "tune in" there cars by doing an actual test run in the car and then placing the data into a CVD (computation vehicle dynamics) program like Optimum-G and perform tweaks to the car several times and simulate the actual test run as its much cheaper and quicker to do it that way.
Hell, a few years ago Formula 1 placed limitations on transmissions as there was a serious concern that the engineers where automating the transmissions for the drivers based on test runs around the track. If you think that the engineers and people involved in racing in a multi-billion dollar business where winning can mean tens of millions of dollars for the team are "meatheads" you are at such a level of ignorance its astounding.