Microsoft Says Goodbye To CES

theodp writes "Microsoft has traditionally delivered the pre-show keynote and put up a mammoth booth at the Consumer Electronics Show (CES) in Las Vegas each January. No more. GeekWire reports that Microsoft will bow out of CES after this year's show (Steve Ballmer says buh-bye on Jan. 9). 'As we look at all of the new ways we tell our consumer stories,' explained Microsoft's Frank Shaw, 'it feels like the right time to make this transition.'"

Comments

Consumer Expos on the way out?

[milbournosphere]

It seems to me like Microsoft isn't exactly losing anything by bowing out. CES, Macworld and others are increasingly places for smaller 3rd party vendors to peddle their usually cheap (and sometimes knockoff) wares. More importantly, if you as a company attend and have a large presence, you're obligated to come up with something shiny and capable of making a splash. In a sense, it enforces a hard deadline. In the age of the internet, it seems easier to just issue a PR and rely on your pr team to generate press, or stream your own event. Apple realized this and has since moved from Macworld to hosting\streaming their own events. To me it looks like Microsoft is just making the same wise decision. They have a big enough name; they don't need the press generated by CES.

Re:Consumer Expos on the way out?

[X0563511]

including the gatekeepers (like the build team) who otherwise enjoy telling people why their special request can't be done.

You mean it lets management force poor ideas down the development team's collective throat?